Q&A: Chad Finn on 'The Boston Globe Story of the Celtics'

Last month, “The Boston Globe Story of the Celtics,” a comprehensive book of nearly every recorded moment in Celtics history, was released. The book’s editor Chad Finn, a sports columnist for The Boston Globe and Boston.com, collected hundreds of Celtics stories written by renowned sports reporters, such as Bob Ryan and Jackie MacMullan, since the team’s inception in 1946.

For Boston.com’s Book Club, Finn joined Boston.com sports writer Hayden Bird to discuss his process and insights in editing his book. Watch the full video, or read highlights of the discussion below.

Below is an abbreviated version of the discussion, which has been edited and condensed for clarity.

How did you approach creating this book?

With something like this, where it’s a compilation of the Globe‘s coverage of the Celtics throughout their mutual histories, the one thing you’re really wondering about is: Was everything covered?

I think it was a little bit more complicated, a little bit more reason to worry about it, with the Celtics book because of the race element with Bill Russell. Did they cover some of the stuff that players endured back then? Not being able to eat with their teammates when they would go to North Carolina for an exhibition game or something like that. So it was very satisfying, and also a bit of a relief, to find out that the Globe … had covered every single step, every single significant story along the way with the Celtics, from their launch in 1946 until putting out banner No. 18 a couple of weeks ago.

How daunting was the research process?

The first thing you have to do is sit down and make a thorough list of every significant thing chronologically that happened in Celtics history. Once you have that list of 450 different things that happened in Celtics lore, then you go into the archives and you say, “Do we have this?”

A lot of it is also our researcher, Jerry Manion, who’s just an absolute expert at finding what you’re looking for. I can’t tell you how many times in putting this book together where I would message Jerry and say, “Can you find that?” and I’d have it five minutes later. To be able to have that kind of support when you’re putting together a project that could be overwhelming is incredible. I’m incredibly grateful for that.

How did a game recap from 70-80 years ago compare to today?

The game stories and the stories from the coverage tended to be play by play, whereas nowadays, it’s a little bit of a look ahead, or a little bit of context on what you just saw, because you know about Jayson Tatum’s dunk and Jaylen Brown’s three-pointer that tied the game. Back then, that was news to you in the morning. You didn’t see it yourself. 

What’s your favorite lead or passage?

One is Bob Ryan’s lead when they drafted Larry Bird. Red Auerbach took him while he still had a year left of college in Indiana State because back then there was a loophole … where you could draft a player if his college class had graduated. 

Bob Ryan had seen Larry Bird play in person. He knew what Red had just pulled off, and his lead basically said Red didn’t just look like he swallowed the canary, it looked like he swallowed the whole aviary — perfect lead for Larry Bird. The whole column turned out to be prescient about how Larry’s career would go. I have some favorite stories in the book, but that one would be right up there in the top five just because of how he started it, how he wrote it, and how right he was.

What’s something you learned about the Celtics or the Globe’s coverage that stuck out to you?

I learned that the quality of writing really elevated in the late ‘60s. People took more chances with their writing.

In 1969, Leigh Montville got hired at the Globe, and I think if you asked every Globe columnist that has worked here the last 50 years, they would tell you Leigh Montville was the best columnist of all in terms of pure writing ability. He was lyrical, and he joined the beat covering the Celtics in Bill Russell’s last year. 

There was another writer at the same time named Bob Sales. His style was very easy to read and thoughtful, and did not shy away from opinions that probably were considered pretty progressive at the time. He was very supportive of the Black players on the Celtics. I thought Bob Sales, even more than Leigh Montville because he came before him, was somebody who really changed the style of writing about the Celtics and the approach that people took to it. 

Then a whole different topic, but Bob Ryan came around. He started the Globe the same day as [Peter] Gammons in 1968 as interns. When he took over the NBA beat in the early ‘70s, it changed everything. 

Celtics history is so intertwined with integration in basketball. How did the Globe cover that at the time?

If there was an incident, or if they were not treated as equals — which happened a lot — to their white teammates, the Globe wrote about it. And I wasn’t sure going into the book if that was going to be the case, and it was. 

There are still misconceptions about how the Celtics handled race, and a big part of that is because their team — that a certain generation remembers so well — is Bird, McHale, Danny Ainge. There was a perception: Oh yeah, Celtics, Boston, White. I mean they had the best white players, but it had nothing to do with race why they were here, and Celtics history tells you that.

Look at Celtics history, and Red just wanted to win. He didn’t care about the race or color of his players. He just wanted the best players, and that was well ahead of its time back then.

You lived through much of this history as a fan. How was looking at it different from the standpoint as editor of this book?

You get into the eighties, and Magic and Bird change the game in a bunch of different ways — saying they save the league really isn’t an exaggeration. To have grown up watching that, it was really cool to be able to get into that phase of the book where we are doing things that I remember and that I witnessed. 

But it was the hardest chapter in the book to edit, and it’s by far the biggest chapter in the book, for two reasons. Obviously they accomplished a lot, and they won the three titles in that era, and there were so many memorable games, the Lakers and the rivalry, the Sixers, and later on the Pistons. And with a book like this, you can’t just put the championships in it. There were so many games that resonated with people along the way. 

The other thing was the quality of the writing was mind-blowing. It was Bob Ryan at the peak of his powers; it was Dan Shaughnessy, Montville; Jackie MacMullan came along in the late ‘80s. So the hardest thing I had to do with this book was pick which story to use without being redundant when two or three of them wrote about the same subject. Which one do I use?

What does this book mean to you and your connection to the team?

I dedicated the book to my daughter who’s the biggest Celtics fan I know. I also dedicated to Bob Ryan, who is my writing hero.

I also think just writing about the family aspect of it — that’s become a really big thing with the Celtics themselves. I’ve never seen a team that was as connected and as willing to allow people around the players, their kids, their wives, to be as big a part of things as the 2024 Celtics were. 

I think it bonded them together even more where they’ve developed this culture, where it’s just greater than what they have on the court.