In-Store Only

Five shops where the experience is the real purchase.

M. Flynn, South End

The perk: Custom fused bracelets

At M. Flynn’s South End shop, buying a bracelet is a little more hands-on than usual—in the best possible way. In just a few minutes, a delicate chain is custom-fit and fused directly onto the wrist, no clasp required. It’s the kind of experience that’s especially fun with a friend (matching bracelets encouraged!) and results in an easy, everyday piece you don’t have to think twice about.

M. Flynn Jewelry, 40 Waltham St, Boston

Boston Ski + Tennis, Newton

The Perk: A ski and snowboard simulator

Missing the slopes already? Head to Boston Ski + Tennis, where the recently launched in-store simulator allows snowboarders and skiers to train and fine-tune their technique without ever leaving the shop. The coaching staff provides guidance to powder hounds of all levels throughout the experience, proving that even in this digital age, nothing beats the expertise of a real person.

Boston Ski + Tennis, 153 Needham St, Newton

Some of Olfactory NYC’s custom fragrances. / Courtesy photo

Olfactory NYC, Back Bay

The Perk: Custom perfume making

At Olfactory NYC, creating a signature scent is part science experiment, part indulgence. Inside the Newbury Street shop, you’ll sample, tweak, and fine-tune notes with help from scent specialists until the fragrance feels unmistakably yours, and head home with a bespoke fragrance.

A Golden Goose artist adds custom sparkle to a pair of kicks. / Courtesy photo

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Golden Goose, Back Bay

The Perk: In-store sneaker customization

Golden Goose’s Co-Creation experience turns sneaker shopping into something far more personal. At the Copley Place boutique, customers can work with an in-house artisan to customize a new pair—adding sketches, crystals, studs, or even personal messages. The result is a one-of-a-kind take on a cult-favorite style.

Earrings by Three Stories Jewelry, which will be on hand for a piercing event at Gretta Luxe this spring. / Courtesy photo

Gretta Luxe, Wellesley

The Perk: In-store events with coveted brands

Here, it’s less about popping in and out, and more about showing up for whatever’s happening next. The designer boutique regularly hosts interactive events that let shoppers hang with reps of their favorite brands. Mark your calendar for May, when Three Stories Jewelry will headline a piercing event.