Florida-based breakfast chain makes Boston debut with newest location

Boston just got a new breakfast spot that’s serving up freshly made juices and dishes from morning until the afternoon.

Florida-based chain First Watch opened its first Boston location at 777 Boylston St. on Wednesday, Jan. 7.

The opening marks the second First Watch location in Massachusetts, joining its Hanover restaurant that opened in January 2025.

First Watch was founded in Pacific Grove, California in 1983. The company later moved its headquarters to Bradenton, Florida in 1986 and is now headquartered in Sarasota.

Before breaking into New England, First Watch was recognized in other markets for its modern take on breakfast, brunch and lunch food. All dishes are made to order using fresh ingredients in a kitchen without heat lamps, microwaves or deep fryers.

Staples include the Lemon Ricotta Pancakes — a mid-stack of whipped ricotta pancakes topped with lemon curd, strawberries and powdered cinnamon sugar — and Million Dollar Bacon — four slices of hardwood smoked bacon baked with brown sugar, black pepper, cayenne and a maple syrup drizzle.

First Watch also offers seasonal items that rotate roughly five times a year. Sample offerings during the winter include the fan-favorite B.E.C. Sandwich — a bacon, egg and cheddar sandwich served on griddled artisan sourdough bread — and the Strawberry Tres Leches French Toast that’s made with challah bread and topped with strawberries, dulce de leche, whipped cream and spiced gingerbread cookie crumbles.

First Watch’s fresh juice program is a company staple as well. The juices are made in-house every morning and change based on the season. Examples include the “Morning Meditation,” “Kale Tonic,” and “Purple Haze.”

First Watch also serves Project Sunrise coffee, which is made from coffee beans sourced by women coffee farmers in South America.

First Watch Boston is open 7 a.m. to 2:30 p.m. daily.