C’s Brown is first NBA player to join Kanye firm

SAN FRANCISCO — Boston Celtics star Jaylen Brown mentioned he believes becoming a member of up with Kayne West’s advertising and marketing agency is the beginning of a “stunning collaboration.”

It turned public this week that the Celtics ahead was the primary NBA participant to signal with Donda Sports activities, a fledgling advertising and marketing firm that’s a part of West’s bigger clothes line. Los Angeles Rams star Aaron Donald lately mentioned he’d joined the agency.

“It was time. For me, like I mentioned, anytime I make a life resolution, I ponder. I take into consideration issues deeply,” Brown mentioned a day earlier than Thursday’s Recreation 1 of the NBA Finals (9 p.m. ET, ABC). “And from what I wish to do, the missions I wish to get completed, it was the correct resolution.”

Brown lately turned a shoe free agent after his long-term deal expired with Adidas, who signed him earlier than his rookie season in 2016. He has been lively in social justice causes and has mentioned he prefers future endorsement offers to incorporate investments in these areas.

Donda Sports activities is anticipated to deal with Brown’s advertising and marketing offers. His present contract with the Celtics — a four-year, $106 million extension that went into impact in 2020 — was negotiated with NBA agent Jason Glushon.

West and Brown have had a relationship for a while and formalized a partnership late within the common season. Brown is conscious of the criticism West has taken and it would not hassle him.

“Folks have issues or critiques, and many others., however on the earth we reside in, there’s issues and critiques in any and every little thing,” Brown mentioned. “I really feel like it is a good second for me in my explicit life. I am excited to construct and create and do issues that I’ve at all times imagined I needed to do on the courtroom and off.”