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How good is OpenAI’s Sora video model — and will it transform jobs?

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How good is OpenAI’s Sora video model — and will it transform jobs?

OpenAI has been showcasing Sora, its artificial intelligence video-generation model, to media industry executives in recent weeks to drum up enthusiasm and ease concerns about the potential for the technology to disrupt specific sectors.

The Financial Times wanted to put Sora to the test, alongside the systems of rival AI video generation companies Runway and Pika.

We asked executives in advertising, animation and real estate to write prompts to generate videos they might use in their work. We then asked them their views on how such technology may transform their jobs in the future.

Sora has yet to be released to the public, so OpenAI tweaked some of the prompts before sending the resulting clips, which it said resulted in better-quality videos.

On Runway and Pika, the initial and tweaked prompts were entered using both companies’ most advanced models. Here are the results.

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Charlotte Bunyan, co-founder of Arq, a brand advertising consultant

OpenAI’s revised version of Bunyan’s prompt to create a campaign for a “well-known high street supermarket”:

Pike and Runway’s videos based on Bunyan’s original prompt:

“Sora’s presentation of people was consistent, while the actual visualisation of the fantastical playground was faithfully rendered in terms of the descriptions of the different elements, which others failed to generate.

“It is interesting that OpenAI changed ‘children’ to ‘people’, and I would love to know why. Is it a safeguarding question? Is it harder to represent children because they haven’t been trained on as many? They opted for ‘people’ rather than a Caucasian man with a beard and brown hair, which is what Sora actually generated, which raises questions about bias.

“Pika felt surreal as if you were in a trippy film moment. The children’s version is much better than the League Of Gentlemen surrealness of the adult iteration, but the rest of the environment lacks details from the prompt. I do have a certain fondness for the vibrancy of [Pika’s children’s] version, as it conveys a sense of joy and happiness more strongly than any of the others.”

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The video generated by Sora includes multiple elements, such as the banana slide, runner bean frame and watermelon roundabout
A screenshot of the AI generated video created by Runway displaying two children on a watermelon spinning
The video generated by Runway has distorting limbs throughout

“Runway was very much in the middle. Certainly, in the adult version, there was less glitching, but the representation of the playground elements was lacking.

“I could potentially use the Sora video as a taster of something we could bring to life in a virtual experience. It would demonstrate the playfulness of food. However, you may need to add a human layer to the content by using editing tools.

“These tools will speed up the way we communicate creative ideas and make them more tangible. For example, in the early stages of presenting a concept to a brand, this would make it much easier for clients to understand what it could look like or how it would work.

“My prompt has abstract creative concepts that are harder for these tools. Often, in the world of creativity, you’re trying to create something that hasn’t existed before. I know there is a lot of concern and perhaps negativity about AI taking all of our jobs, but I think we should consider how AI is going to make our jobs easier and relieve some burdens.”


Alex Williams of Escape Studios, an animator whose credits include ‘The Lion King’

Videos generated by OpenAI’s revised prompt:

“It has that slight morphy quality that AI-generated work has, which I don’t think makes it client-ready yet, but that’s something that will get smoothed out.

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“Each one is amazing in terms of what it does, but each one [has] obvious mistakes . . . like heads changing shape and flamingos blending into other flamingos — it doesn’t work yet.”

Stills from AI-generated video of flamingos by Runway
Runway’s video had issues with heads changing shape
Stills from AI-generated video of flamingos by Runway

“It didn’t manage to produce a short film with a beginning, middle and end, so it didn’t do what I hoped it would. On the other hand, what it does in terms of animation is very impressive.

“Since I started in animation in the ‘80s, some very significant technological advances have changed the medium a lot. There’s no question that this is the biggest change I’ve seen in my career.

“I would draw comparisons with the switch from 2D to 3D animation, which happened in the late ‘90s when Toy Story came out. There was a lot of resistance among the hand-drawn animation community to those changes, including me, in the beginning.

“It took me a couple of years to realise I had to embrace this change. We all fought it collectively for a while, but it became the great box office driver. As an industry we do need to embrace technology because you never want to get on the wrong side.”


Ashley Shakibai, production manager at commercial real estate agents OBI Property

Videos generated by prompt for promotional video of a commercial building in Manchester:

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“Sora did a reasonable job at the start. The transition will always be tricky, and it struggled with that. But I think the photorealism at the end of the shot was quite pleasing and surprising.

“Technically, the prompt was that people were walking in the building, but that was not shown and there were many other elements it didn’t achieve.

“All Pika has gathered from my prompt is a ‘sunny day’. It has given us some flares and a couple of buildings, but you can’t make out the people.”

A screenshot from AI video generated by Sora of a couple’s faces
Sora generated people with more realistic faces
A screenshot from AI video generated by Runway of distorted body
Runway distorted people’s features

“I had to laugh when I watched this Runway one. There’s a bit more photorealism but the people are walking forwards and then backwards, so it’s certainly not a believable scene.

“As an industry professional, my expectation is perfection. I am looking for realistic quality video, and AI is probably never going to quite get there.

“At the end of the Sora video, the couple is having a conversation in a coffee shop, looking like they’re enjoying themselves. That would be a shot that we’d use to sell a commercial property space as an amenity nearby.

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“We will eventually reach a point where this is an incredibly powerful tool for creators, inevitably eliminating the use of other tools. Sora will seriously challenge stock websites and the role of actors, both of which we use now.

“You must be very careful when adding computer-generated imagery. If it’s not for a purpose, if it’s not believable, it can be too distracting. It is very much at the testing stage.”

Additional reporting by Madhumita Murgia

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Trump Says Israel and Lebanon Agree to Extend Cease-Fire by Three Weeks

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Trump Says Israel and Lebanon Agree to Extend Cease-Fire by Three Weeks

President Trump announced a three-week extension of a cease-fire between Israel and Lebanon that had been set to expire in a few days, after hosting a meeting between Israeli and Lebanese diplomats at the White House on Thursday.

Hezbollah, the Iranian-backed militant group that has been attacking Israel from southern Lebanon, did not have representatives at the meeting and did not immediately comment on the announcement. The prime minister of Israel and the president of Lebanon also did not comment.

A successful peace agreement would hinge upon Hezbollah halting attacks, which Lebanon’s government has little power to enforce because it does not control the militia. Lebanon’s military has mostly stayed out of the fighting and is not at war with Israel.

The cease-fire, which was scheduled to end on April 26, would last until May 17 if it takes effect as Mr. Trump described it. Before the cease-fire was brokered last week, nearly 2,300 people were killed in Lebanon and 13 in Israel. Since then, the number of Israeli airstrikes and Hezbollah attacks have been dramatically reduced, though the two sides have continued exchanging fire.

The Lebanese Ambassador to the United States, Nada Hamadeh, credited Mr. Trump for extending the cease-fire, saying that “with your help and support, we can make Lebanon great again.” Mr. Trump replied, “I like that phrase, it’s a good phrase.”

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Asked about the potential of a lasting peace agreement between Israel and Lebanon, Mr. Trump said that “I think there’s a great chance. They are friends about the same things and they are enemies on the same things.”

But Lebanon and Israel have periodically been at war since Israel’s founding in 1948. Israel has invaded Lebanon for the fifth time since 1978, incursions that have destabilized the country and the delicate balance of power between Muslim, Christian and Druze communities.

In the hours before the president’s announcement on social media, Israel and Hezbollah were trading attacks in southern Lebanon, testing the existing cease-fire.

Mr. Trump said the meeting at the White House had been attended by high-ranking U.S. officials, including Vice President JD Vance, Secretary of State Marco Rubio and the U.S. ambassadors to Israel and Lebanon.

Earlier on Thursday, an Israeli strike near the southern Lebanese city of Nabatieh killed three people, according to Lebanon’s health ministry. Hezbollah claimed three separate attacks on Israeli troops who are occupying southern Lebanon, though none were wounded or killed.

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Hezbollah set off the latest round of fighting last month by attacking Israel soon after the start of the U.S.-Israeli bombing campaign in Iran. Israel responded to Hezbollah’s attacks by launching airstrikes across Lebanon and widening a ground invasion of the country’s south.

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U.S. soldier charged with suspected Polymarket insider trading over Maduro raid

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U.S. soldier charged with suspected Polymarket insider trading over Maduro raid

Smoke rises from Port of La Guaira in Venezuela on Jan. 3, 2026 after U.S. forces seized the country’s president, Nicolas Maduro and his wife.

Jesus Vargas/Getty Images


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Jesus Vargas/Getty Images

Federal prosecutors on Thursday unsealed an indictment against a U.S. Army soldier, accusing him of using his insider knowledge of the clandestine military operation to capture Venezuelan leader Nicolás Maduro in January to reap more than $400,000 in profits on the popular prediction market site Polymarket.

The Justice Department says Gannon Ken Van Dyke, 38, who was stationed at Fort Bragg, in North Carolina, was part of the team that planned and carried out the predawn raid in Caracas earlier this year that resulted in the apprehension of Maduro.

The Department of Justice and the Commodity Futures Trading Commission filed the actions against Van Dyke, the first time U.S. officials have leveled criminal charges against someone over prediction market wagers.

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According to the indictment, Van Dyke now faces counts of wire fraud, commodities fraud, misusing non-public government information and other charges.

Trading under numerous usernames including “Burdensome-Mix,” Van Dyke allegedly traded about $32,000 on the arrest of Maduro, resulting in profits exceeding $400,000.

“Prediction markets are not a haven for using misappropriated confidential or classified information for personal gain,” said U.S. Attorney Jay Clayton for the Southern District of New York. “Those entrusted to safeguard our nation’s secrets have a duty to protect them and our armed service members, and not to use that information for personal financial gain.”

Van Dyke’s defense lawyer is not yet publicly known. Polymarket did not return a request for comment.

The charges against Van Dyke come at a sensitive time for the prediction market industry, which has been growing exponentially, despite calls in Washington and among state leaders for the sites to be reined in.

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Van Dyke is the first to be charged in the U.S. for suspected Polymarket insider trading, but Israeli authorities in February arrested several people and charged two on suspicion of using classified information to place bets about military operations in Iran on Polymarket.

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Senate Adopts GOP Budget, Laying the Groundwork to Fund ICE and Reopen DHS

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Senate Adopts GOP Budget, Laying the Groundwork to Fund ICE and Reopen DHS

The Senate early Thursday morning adopted a Republican budget blueprint that would pave the way for a $70 billion increase for immigration enforcement and the eventual reopening of the Department of Homeland Security.

Republicans pushed through the plan on a nearly party-line vote of 50 to 48. It came after an overnight marathon of rapid-fire votes, known as a vote-a-rama, in which the G.O.P. beat back a series of Democratic proposals aimed at addressing the high cost of health care, housing, food and energy. The debate put the two parties’ dueling messages on vivid display six months before the midterm elections.

Republicans, who are using the budget plan to lay the groundwork to eventually push through a filibuster-proof bill providing a multiyear funding stream for President Trump’s immigration crackdown, used the all-night session to highlight their hard-line stance on border security, seeking to portray Democrats as unwilling to safeguard the country.

Democrats tried and failed to add a series of changes aimed at addressing cost-of-living issues, seizing the opportunity to hammer Republicans as out of touch with and unwilling to act on the concerns of everyday Americans.

Here’s what to know about the budget plan and the nocturnal ritual senators engaged in before adopting it.

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The budget blueprint is a crucial piece of Republicans’ plan to fund the Department of Homeland Security and end a shutdown that has lasted for more than two months. After Democrats refused to fund immigration enforcement without new restrictions on agents’ tactics and conduct, the G.O.P. struck a deal with them to pass a spending bill that would fund everything but ICE and the Border Patrol. Republicans said they would fund those agencies through a special budget bill that Democrats could not block.

“We can fix this with Republican votes, and we will,” said Senator Lindsey Graham, Republican of South Carolina and the Budget Committee chairman. “Every Democrat has opposed money for the Border Patrol and ICE at a time of great peril.”

In resorting to a new budget blueprint, Republicans laid the groundwork to deny Democrats a chance to stop the immigration enforcement funding. But they also submitted themselves to a vote-a-rama, in which any senator can propose unlimited changes to such a measure before it is adopted.

The budget measure now goes to the House, which must adopt it before lawmakers in both chambers can draft the legislation funding immigration enforcement. That bill will provide yet another opportunity for a vote-a-rama even closer to the November election.

Democrats took to the floor to criticize Republicans for supercharging funding for federal immigration enforcement rather than moving legislation that would address Americans’ concerns over affordability.

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“This is what Republicans are fighting for,” said Senator Chuck Schumer, Democrat of New York and the Democratic leader. “To maintain two unchecked rogue agencies that are dreaded in all corners of this country instead of reducing your health care costs, your housing costs, your grocery costs, your gas costs.”

Democrats offered a host of amendments along those lines, all of which were defeated by Republicans — and that was the point. The proposals were meant to put the G.O.P. in a tough political spot, showcasing their opposition to helping Americans afford high living costs. Fewer than a handful of G.O.P. senators crossed party lines to support them.

The G.O.P. thwarted an effort by Mr. Schumer to require that the budget measure lower out-of-pocket health care costs for Americans. Two Republicans who are up for re-election this year, Senators Susan Collins of Maine and Dan Sullivan of Alaska, voted with Democrats, but the proposal was still defeated.

Republicans also squelched a move by Senator Ben Ray Lujan, Democrat of New Mexico, to create a fund that would lower grocery costs and reverse cuts to food aid programs that Republicans enacted last year. Ms. Collins and Mr. Sullivan again joined Democrats.

Also defeated by the G.O.P.: a proposal by Senator John Hickenlooper, Democrat of Colorado, to address rising consumer prices brought on by Mr. Trump’s tariffs and the war in Iran; one by Senator Edward J. Markey, Democrat of Massachusetts, to require the budget measure to address rising electricity prices, and another by Mr. Markey to create a fund to bring down housing costs.

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Senator Jon Ossoff, a Democrat who is up for re-election in Georgia, also sought to add language requiring the budget plan to address health insurance companies denying or delaying access to care, but that, too was blocked by Republicans.

While Republicans had fewer proposals for changes to their own budget plan, they also sought to offer measures that would underscore their aggressive stance on immigration enforcement and dare Democrats to vote against them.

Mr. Graham offered an amendment to allocate funds toward a deficit-neutral reserve fund relating to the apprehension and deportation of adult immigrants convicted of rape, murder, or sexual abuse of a minor after illegally entering the United States. It passed unanimously.

Senator Josh Hawley, Republican of Missouri, sought to bar Medicaid payments to Planned Parenthood, which provides abortion and other services, and criticized the organization for providing transgender care to minors. Senator John Kennedy, Republican of Louisiana, also attempted to tack on the G.O.P. voter identification bill, known as the SAVE America Act. Both proposals were blocked when Democrats, joined by a few Republicans, voted to strike them as unrelated to the budget plan.

The Republicans who crossed party lines to oppose their own party’s proposals for new voting requirements were Ms. Collins along with Senators Mitch McConnell of Kentucky, Lisa Murkowski of Alaska and Thom Tillis of North Carolina.

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Ms. Collins and Ms. Murkowski also opposed the effort to block payments to Planned Parenthood.

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