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Domino’s tried to sell pizza to Italians. It failed
Though some might attribute Domino’s failure to its brazen try and infiltrate pizza’s homeland with American fare, ePizza stated it went bust due to competitors from meals supply apps.
The Milan-based firm confronted “unprecedented competitors” from native eating places that began utilizing providers resembling Glovo, Simply Eat and Deliveroo throughout the pandemic, the courtroom submitting stated.
Domino’s stated in a doc, connected to the courtroom submitting, that ePizza’s troubles final yr have been the results of “considerably elevated degree of competitors within the meals supply market with each organized chains and ‘mother & pop’ eating places delivering meals to outlive.”
It stated it additionally confronted issues as soon as pandemic restrictions have been eased and customers began visiting sit-down eating places once more.
The Milan courtroom had granted the corporate a 90-day grace interval, throughout which its collectors weren’t allowed to demand compensation or take its belongings. That expired at the beginning of July.
By the beginning of 2020, ePizza was managing 23 shops in Italy and 6 extra by way of a sub-franchise companion.
Neither Domino’s nor ePizza instantly responded to CNN Enterprise’ request for remark.