Wisconsin Rapids kicks off holiday season with ‘Rekindle the Spirit’ parade

WISCONSIN RAPIDS, Wis. (WSAW) -With the cut of a ribbon, the holiday festivities began in Wisconsin Rapids.

This year, they started the night with a bridge lighting ceremony to celebrate the new lights that were installed on bridges downtown.

Wisconsin Rapids Mayor Matt Zacher says, “It is beautiful, you see it in other cities around the state that have spent the money on making it happen.”

The lights took four months to install and will be a permanent fixture in the community, used for celebrations and events in the future.

Soon, other lights came into view as the holiday parade kicked off. From fire trucks to beloved characters, it’s a perfect holiday tradition.

Brennan Agen, who brought his children to the parade, said, “The excitement in everybody and the holiday spirit just brings cheer to everybody.”

This year, organizers wanted to bring a little extra to the event. From the bridge lighting ceremony, a food truck, and around 70 floats, there was plenty to enjoy. Even a special after party with Santa and Mrs. Claus.

Some favorites from the kids were the trucks, and of course, the candy.

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