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Super Bowl ad to focus on South Dakota beyond Mount Rushmore

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(Courtesy photo)

PIERRE — Travel South Dakota will make its first-ever big game ad debut this year with a commercial spot reminding viewers that in addition to Mount Rushmore National Memorial, there’s so much more to discover.

In a creative effort to combat this “one hit wonder” misperception, Travel South Dakota collaborated with 2000’s celebrated one-hit-wonder band Nine Days to rework their hit single “Absolutely (Story of a Girl)” into a revamped “Absolutely (Story of a State),” a catchy way of touting South Dakota’s many exciting offerings.

The 30-second commercial will make its debut during the big game on Feb. 11 through broadcast, cable, and CTV live in select markets, with additional markets airing an extended 60-second cut with even more reasons to visit South Dakota. Priority markets include Denver, Colorado; Minneapolis, Minnesota; Omaha, Nebraska; Des Moines, Iowa; Kansas City, Missouri; and Rapid City and Sioux Falls. The commercial will continue to run in many of the key markets into late February. 

Building upon its existing marketing campaign, “So Much South Dakota, So Little Time,” Travel South Dakota has harnessed the nostalgia associated with the band’s wildly popular song and music video, while illustrating the wonder, vast experiences, and diverse corners of the state. The remix-turned-television-commercial was developed and conceptualized in collaboration with ad agency Karsh Hagan. The team worked with the band’s original songwriter, John Hampson, to collaboratively rewrite lyrics to “Story of a State” that highlight the wonders of South Dakota. 

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“The big game presents heightened opportunity to reach an engaged audience of potential travelers in target markets who oftentimes focus more attention on the tv commercials than the game itself,” said Jim Hagen, Secretary of the South Dakota Department of Tourism. “We intend to continue to find unprecedented ways to plant South Dakota’s flag in the ground to pique curiosities and get people talking about South Dakota like never before.” 

In 2023, South Dakota’s tourism economic impact numbers hit all-time records with visitation and visitor spending. With Nine Days singing about “so much to explore, so much space” in this revamp, the commercial illustrates how South Dakota uniquely offers the increasingly rare element of surprise that complements meaningful travel through diverse, underrated and often spontaneous experiences beyond its iconic tourism attractions.

Total cost for the weeks-long media buy in the key seven markets is $1.19 million. 

More than Mount Rushmore, South Dakota boldly welcomes travelers to shed negative misconceptions, explore beyond its one-hit wonders, and embrace the undiscovered all four seasons.

The full commercial will air on game day, alongside teasers on Travel South Dakota’s social media channels leading up to the debut and a webpage dedicated to the effort. The department will continue utilizing the video content alongside their “So Much South Dakota, So Little Time,” campaign. 

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For more information about Travel South Dakota, visit TravelSouthDakota.com. 

The South Dakota Department of Tourism is comprised of Travel South Dakota and the South Dakota Arts Council. The Department is led by Secretary James D. Hagen.



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South Dakota

SD Lottery Powerball, Lotto America winning numbers for March 2, 2026

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The South Dakota Lottery offers multiple draw games for those aiming to win big.

Here’s a look at March 2, 2026, results for each game:

Winning Powerball numbers from March 2 drawing

02-17-18-38-62, Powerball: 20, Power Play: 2

Check Powerball payouts and previous drawings here.

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Winning Lotto America numbers from March 2 drawing

03-08-17-24-34, Star Ball: 06, ASB: 02

Check Lotto America payouts and previous drawings here.

Winning Millionaire for Life numbers from March 2 drawing

28-41-42-50-55, Bonus: 02

Check Millionaire for Life payouts and previous drawings here.

Feeling lucky? Explore the latest lottery news & results

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Are you a winner? Here’s how to claim your prize

  • Prizes of $100 or less: Can be claimed at any South Dakota Lottery retailer.
  • Prizes of $101 or more: Must be claimed from the Lottery. By mail, send a claim form and a signed winning ticket to the Lottery at 711 E. Wells Avenue, Pierre, SD 57501.
  • Any jackpot-winning ticket for Dakota Cash or Lotto America, top prize-winning ticket for Lucky for Life, or for the second prizes for Powerball and Mega Millions must be presented in person at a Lottery office. A jackpot-winning Powerball or Mega Millions ticket must be presented in person at the Lottery office in Pierre.

When are the South Dakota Lottery drawings held?

  • Powerball: 9:59 p.m. CT on Monday, Wednesday, and Saturday.
  • Mega Millions: 10 p.m. CT on Tuesday and Friday.
  • Lucky for Life: 9:38 p.m. CT daily.
  • Lotto America: 9:15 p.m. CT on Monday, Wednesday and Saturday.
  • Dakota Cash: 9 p.m. CT on Wednesday and Saturday.
  • Millionaire for Life: 10:15 p.m. CT daily.

This results page was generated automatically using information from TinBu and a template written and reviewed by a South Dakota editor. You can send feedback using this form.



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South Dakota

How South Dakota officials have reacted to ‘massive’ US attack on Iran

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How South Dakota officials have reacted to ‘massive’ US attack on Iran


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South Dakota’s Congressional leaders are praising President Donald Trump for his action of joining Israel for a missile-launched attack this weekend in Iran, with the intent to target and dismantle Iran’s nuclear capabilities and demand regime change.

“Our objective is to defend the American people by eliminating imminent threats from the Iranian regime, a vicious group of very hard, terrible people,” Trump said Saturday, Feb. 28, calling the strikes, “a massive and ongoing operation.”

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Trump has since faced scrutiny for a lack of clarity about the timeline and overall goals of the war, and acting without the direct approval of Congress, which has the power to officially declare war for the U.S. Lawmakers are also in heated debate about whether the Trump’s decision may violate the Constitution, with Democrats calling for a war powers resolution vote to stop the effort, according to multiple military outlets.

Ayatollah Ali Khamenei, Iran’s supreme leader, was directly targeted, a Middle Eastern official told USA TODAY. Khamenei was killed in the attacks on Feb. 28, according to Israeli sources who told USA TODAY, CNN and Reuters. He was 86 and had led Iran since 1989.

Iran retaliated with drone and missile strikes, hitting American and Israeli targets, including a U.S. Naval base in Bahrain. Iran said its enemies would be “decisively defeated.”

At least four Americans and an estimated 200 other individuals have been killed, and an estimated 700 injured as of March 2.

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President Trump said he expects more to come.

Here’s what South Dakota Congressional leaders, along with former South Dakota Gov. Kristi Noem, who now sits at the helm of the Department of Homeland Security as secretary, have to say about what has been named by the administration as Operation Epic Fury.

U.S. Senate Majority Leader John Thune

“For years, Iran’s relentless nuclear ambitions, its expanded ballistic missile inventory and its unwavering support for terror groups in the region have posed a clear and unacceptable threat to U.S. servicemembers, citizens in the region, and many of our allies,” said Thune, a Republican, the morning of Feb. 28 in a comment from his office.

“Despite the dogged efforts of the president and his administration, the Iranian regime has refused the diplomatic off-ramps that would peacefully resolve these national security concerns. I commend President Trump for taking action to thwart these threats,” Thune said, thanking Secretary Rubio for providing updates on these issues throughout the week.

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“I look forward to administration officials briefing all senators about these military operations,” he said. “I commend the bravery of the servicemembers carrying out these operations and pray for the safety of those in harm’s way.”

U.S. Sen. Mike Rounds

Rounds, a Republican, said Trump took “the right course of action” when handling the strike.

Rounds later congratulated the United States military and Trump on the death of the Iranian leader, stating the moment “offers a path for a more peaceful Middle East.”

U.S. Rep. Dusty Johnson

Johnson, a Republican and the lone U.S. representative for South Dakota, stated the Iranian regime “is full of theocratic thugs and is the world’s largest state sponsor of terror.” He said Trump had given multiple opportunities to change direction.

“I’m praying for the safety of America’s servicemembers, and our allies involved in Operation Epic Fury,” Johnson stated on social media.

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DHS Secretary Kristi Noem

Noem, who left her governorship after she was appointed secretary at the beginning of Trump’s current term, took to social media as well, stating she was actively monitoring any potential threats against America.

“I am in direct coordination with our federal intelligence and law enforcement partners,” she said.



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SD Lottery Millionaire for Life winning numbers for March 1, 2026

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The South Dakota Lottery offers multiple draw games for those aiming to win big.

Here’s a look at March 1, 2026, results for each game:

Winning Millionaire for Life numbers from March 1 drawing

10-11-12-35-56, Bonus: 04

Check Millionaire for Life payouts and previous drawings here.

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Feeling lucky? Explore the latest lottery news & results

Are you a winner? Here’s how to claim your prize

  • Prizes of $100 or less: Can be claimed at any South Dakota Lottery retailer.
  • Prizes of $101 or more: Must be claimed from the Lottery. By mail, send a claim form and a signed winning ticket to the Lottery at 711 E. Wells Avenue, Pierre, SD 57501.
  • Any jackpot-winning ticket for Dakota Cash or Lotto America, top prize-winning ticket for Lucky for Life, or for the second prizes for Powerball and Mega Millions must be presented in person at a Lottery office. A jackpot-winning Powerball or Mega Millions ticket must be presented in person at the Lottery office in Pierre.

When are the South Dakota Lottery drawings held?

  • Powerball: 9:59 p.m. CT on Monday, Wednesday, and Saturday.
  • Mega Millions: 10 p.m. CT on Tuesday and Friday.
  • Lucky for Life: 9:38 p.m. CT daily.
  • Lotto America: 9:15 p.m. CT on Monday, Wednesday and Saturday.
  • Dakota Cash: 9 p.m. CT on Wednesday and Saturday.
  • Millionaire for Life: 10:15 p.m. CT daily.

This results page was generated automatically using information from TinBu and a template written and reviewed by a South Dakota editor. You can send feedback using this form.



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