Port: Armstrong campaign releases polling showing 41-point lead over Miller

MINOT — The North Dakota Republican Party’s gubernatorial primary between Lt. Gov. Tammy Miller and U.S. Rep. Kelly Armstrong has been heated. Both candidates have spent furiously on promoting their campaigns, and at times

the rhetoric between the two has grown vicious.

But if polling just released to me by the Armstrong campaign is to be believed, the race isn’t particularly close. In a survey conducted by Guidant Polling & Strategy, which was conducted May 4-8, Armstrong has a commanding 41-point lead over Miller.

The survey shows Armstrong leading Miller among Republican primary voters 60% to 19%, with another 19% undecided. That lead remains consistent among voters aged 65+ (Armstrong 61%, Miller 19%), self-described conservative voters (Armstrong 62%, Miller 19%) and voters who say they have an established opinion of both candidates (Armstrong 64%, Miller 24%).

The poll suggests that voters view Armstrong far more favorably than they do Miller. Among likely Republican primary voters, Armstrong is viewed favorably by 69% of respondents, with just 19% having a negative view.

Miller, meanwhile, had mixed numbers. Just 32% of respondents said they view her favorably, 33% said they view her unfavorably, and after her campaign spent over $1.2 million on broadcast and cable television ads alone, 22% said they have no opinion of Miller.

“The last career politician who claimed to be up 40 points wound up losing in a landslide to Doug Burgum,” Miller spokesman Dawson Schefter told me in response to this poll. “Confident campaigns don’t release internal polls and spend hundreds of thousands of dollars falsely attacking their opponents. This is a clear attempt to spin the media from a candidate on the defensive about his record as a politician and trial lawyer. I’d put this poll in the trash where it belongs.”

To Schefter’s point, all polling released by a campaign should be taken with a grain of salt. Campaigns release polling data to serve their electoral agenda, not inform the public. We also don’t have any independent and publicly available polling to filter our perception of Armstrong’s numbers.

But that doesn’t mean these numbers are wrong. While I’m not sure I would have guessed that Armstrong’s lead was this prodigious, I have felt for some time that the congressman is winning. Armstrong’s poll strikes me as accurate. Or, at least, in the ballpark. The poll does jibe with information about other polls from independent sources that have been shared with me, though I wasn’t made privy to the specific details.

Gov. Doug Burgum, who is backing Miller’s campaign (though not quite as ardently as I had expected; more on that in a moment), might rebut these numbers by alluding, as Schefter did, to polling in the 2016 gubernatorial primary,

which showed him down 49 points

to Attorney General Wayne Stenehjem roughly a month after he announced his campaign. Burgum, of course, went on to win the primary in a landslide by nearly 21 points.

Burgum was fond of touting that poll during his long-shot presidential bid earlier this political cycle, but I’m not sure it’s an apt comparison for Miller. That poll was released in early March. It’s currently mid-May, with primary day looming on June 11. Also, remember that 2016 was the year of the outsider. It was the year Donald Trump stormed through the Republican primary to the White House. Burgum cast himself as a political outsider that cycle, and whatever the truth of the claim, the voters bought it. But that was eight years ago.

Miller’s campaign has seemed like a copy-and-paste of Burgum’s 2016 effort, right down to the buzzwords and much of the personnel. Only, it’s not 2016 anymore, and Miller, for all her personal achievements and compelling characteristics, isn’t Burgum.

The lazy analysis of Burgum’s political success assumes his money is the difference maker. And, don’t get me wrong, Burgum’s ability and willingness to spend gobs on his political agenda matters, but crediting his success to spending overlooks the fact that he’s always been a strong candidate. He’s warm and charismatic in person. He can work a room. He knows how to win people over on a personal level.

Burgum’s campaign strategies can be hit-and-miss. For example, he spent millions trying to sway legislative races as governor,

and the results were decidedly mixed.

But when Burgum himself is the candidate, when he’s personally engaged and not just spending money on ads and mailers, his success rate is much higher.

One thing we’ve learned about Miller during the campaign process is that she’s uncomfortable with in-person retail politics, and I think that’s cost her.

So, too, has Burgum’s absence on the campaign trail. We’ve all witnessed the spectacle of our current governor campaigning for a spot in a second Trump administration, be it as vice president or a cabinet position. That project has kept Burgum out of state a lot and left him with little time outside of gubernatorial duties to devote to Miller’s campaign.

In summary, how accurate is this poll? Though I wish we had publicly available independent polling corroborating the results, my gut tells me it’s fairly close to reality. Which isn’t to say that Miller can’t move the needle between now and June 11.