The North Dakota News Cooperative has developed a public opinion research service it says will measure attitudes and opinions on a variety of public policy and consumer issues.
The North Dakota Poll will be the only regular, nonpartisan statewide survey of eligible North Dakota voters and consumers, according to the nonprofit.
NDNC Co-chair Steve Andrist said the polling will be “comprehensive, cost-effective and accurate.”
“We developed this new service to guide our own news coverage, but also want to make it available to others,” he said.
The ND Poll will serve as an “omnibus” survey providing media organizations, trade associations, businesses, government agencies and other interested groups with an opportunity to survey the residents of North Dakota on their own issues. By sharing the common costs associated with conducting statewide polls, omnibus surveys provide a cost-effective way to scientifically survey the public, according to NDNC Co-Chair Jill Denning Gackle.
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“We invite anyone interested in knowing more about the attitudes and opinions of North Dakotans on any specific issue to contact us about participating in our regular polls. Any data collected on behalf of others will be provided to them on a strictly confidential basis,” she said.
Participants in the omnibus survey will be provided with the “topline“ results for the questions they ask along with the “crosstab” results which break down the data into demographic categories including age, gender, ethnicity, income, education, region/media market and political party preference.
The NDNC has partnered with WPA Intelligence, a national provider of survey research, predictive analytics and data management technology, to assist in survey design, representative sampling, programming, fielding and data analysis.
For more information, contact Andrist at stevea@crosbynd.com, Denning Gackle at jilldg@restel.com or Brian Lunde at brian.a.lunde@gmail.com.
For more information on the news co-op, go to newscoopnd.org.