Dakota Dirt Coffee fills up cups of joe across the Midwest

MILNOR, N.D. — Many farmers and ranchers begin their days off with a scorching cup of joe earlier than climbing within the tractor or tending to new child calves. That cup of caffeine would be the solely piece of solace and silence till they take off their boots and climb into mattress lengthy after the solar goes down.

Three North Dakotan males needed to boost that espresso ingesting expertise for the standard Midwestern espresso drinker and determined to promote premium roasted high quality proper in rural America.

The trio — one among whom is himself a farmer — created Dakota Dust Espresso, providing solely the best cup of grime to those that work in all of it day lengthy.

Landon Mund, Wyatt Mund and Beau Goolsbey all grew up in Milnor, North Dakota. The 2 brothers and Goolsby shaped a lifelong bond that stretched into maturity. The threesome was all the time searching for one thing new and thrilling to do and had needed to start out a enterprise collectively for a while; they only didn’t know what. That was, till they determined to strive their palms at a espresso roasting enterprise.

“We needed to start out a enterprise and do one thing with our spare time,” Landon Mund stated. “We in the end landed on espresso as a result of all of us drink espresso fairly a bit.”

Landon’s basement grew to become the place the place the group would first try roasting their very own espresso. They tried a wide range of roasts to see which they most popular.

“Every part was a studying course of for us, quite a lot of trial and error,” Goolsbey stated.

The trio then set their sights on constructing a location to roast their java. They constructed a roasting facility of their hometown of Milnor. They use the again half of the constructing to roast, course of and pack their espresso. The entrance will likely be used as a espresso drive-through and a spot the place clients can get pleasure from their cups of espresso sooner or later. It was essential for them to supply a enjoyable espresso ingesting expertise of their rural group.

“What’s missing in small cities is issues to do. That’s one of many huge issues within the space that we wish to serve our group in, is give anyone one thing to return out and maintain busy doing on the weekends,” Goolsbey stated.

Landon Mund is not any stranger to beans, as he farms each soybeans and corn within the space. Nonetheless, espresso beans had been an entire new territory for him.

“For me, as a farmer, it’s actually cool to see these similarities. Working with a selected commodity, on our farm we farm corn and soybeans, and they’re quite a lot of similarities,” he stated. “We’re bringing in a product that farmers have planted and harvested and dropped at market.”

Dakota Dust Espresso will get their beans from all around the world, they usually have even visited a espresso bean farm in Costa Rica. They solely buy and import premium beans as they need their product to be the perfect.

They tried to seize the essence of the Midwest with their product, naming their blends Frozen Tundra, Flatlander, Buck Fever, Kickin’ Up Mud and different names that pay tribute to the area.

“We actually needed to be Midwest based mostly and put quite a lot of focus into the laborious staff of not solely rural America, however the Midwest basically,” Landon Mund stated.

Dakota Dust Espresso has a robust media presence, really giving their clients an inside look as to what the corporate is all about. The vast majority of their gross sales proper now are by an e-commerce web site. Nonetheless they do promote in choose retailers throughout the area. Whereas their model and product are Midwestern targeted, they’ve offered baggage of their premium espresso blends to all 50 states.

Their Midwestern attraction has even been seen by Tractor Provide Firm, which is able to start promoting Dakota Dust Espresso of their shops in North Dakota, South Dakota, Minnesota and Montana in early November.

“It’s actually the right retail accomplice for us. We don’t do quite a lot of retail partnerships, however Tractor Provide is our core demographic,” Wyatt Mund stated. “I imply, we’re all about small city America, and that’s sort of what our espresso is. If you happen to check out the bag it is positioned towards a Midwest perspective.”