Property Sisters combine strengths as real estate duo in Kearney area

Stratton is the element freak, and Otto has the pleasant face.

Whereas Stratton is sweating the small stuff, Otto is warming up their purchasers. Relationships are necessary, Otto says — as necessary as closing the sale.

Stratton agrees. “Our mission is to construct relationships. Discovering folks a home is a facet profit.”

Sept. 1 marked the ladies’s third anniversary because the Property Sisters.

Throughout these three years, they’ve honed their Property Sisters identification. Like most actual property brokers, the pair takes benefit of know-how, together with movies that may take prospects inside houses for digital excursions.

Though most actual property movies use a easy format — panning photographs that concentrate on the options in every room — the Property Sisters wish to take their movies to the next degree.

Stratton mentioned the purpose with a Property Sisters video is to maintain the viewers engaged. Doing that takes vitality, creativity and a humorousness.

“We’re a little bit extra courageous,” Otto mentioned. “Different realtors say, ‘We might by no means try this.’”

Stratton and Otto assault folks’s humorous bones. Lots of their movies have a humorous theme.

In one among their earliest movies, the Property Sisters invite their viewers to a barbecue. It’s a method that injects lots of motion and human curiosity that retains potential patrons via the whole video.

Placing a lot emphasis on the manufacturing takes time taking pictures and enhancing, but it surely’s efficient, say the Property Sisters.

Three years in the past when Stratton and Otto created their first humorous movies, their purpose was to promote a house that had been available on the market a complete 12 months. Three weeks after the Property Sisters posted their video, the home had a “offered” signal sticking up within the entrance yard.

Their preliminary success impressed the Property Sisters to capitalize on their expertise, enthusiasm and expertise in different methods.

They mentioned they’re having fun with their actual property work a lot that it’s laborious to consider what their lives had been like rising up collectively in Bertrand.

Otto and Stratton mentioned the 2 of them simply couldn’t get alongside.

It was a every day brawl. It could be no shock, then, that once they had been sufficiently old to maneuver out, the sisters went separate methods.

Otto operated an in-home daycare.

Stratton was impressed by an aunt who was in actual property. After Stratton graduated from highschool, she dove immediately into promoting homes however shifted gears after 5 years when she went to work at Horizon Designs in Kearney. She loved the artistic atmosphere, however she was prepared after 12 years to return to actual property.

By that point, Otto had acquired her license and had been promoting houses for 3-4 years within the Holdrege and Kearney areas.

That’s when the concept struck Stratton to affix forces together with her sister.

“At some point I known as Amber and mentioned, ‘Why don’t we turn into a staff?’” Stratton mentioned.

Partnering together with her sister sounded thrilling, Otto mentioned.

That they had expertise and attributes that made them stronger as a staff. However to be a staff, Stratton mentioned actual property guidelines required particular coaching.

The ladies accomplished the coaching, and the Property Sisters had been born.

“Amber’s power is that she’s extra heat and pleasant,” Stratton mentioned about her sister.

“Tia is on high of all of the paperwork,” Otto mentioned.

Stratton and Otto offered 19 homes of their first 12 months because the Property Sisters.

Their gross sales included the home that was unsold for a complete 12 months. Stratton and Otto filmed a video, and the home was offered three weeks later.

Their artistic juices are flowing every time they produce a Property Sisters video.

Typically they imitate well-known cable applications similar to “Cribs,” Stratton mentioned. “Welcome to PSTV.”

“In a single video I sat within the tub with cucumbers on my eyes,” Stratton mentioned. In one other video she leaps excessive and flops onto a king dimension mattress.

“Santa appeared in one among our movies,” Otto mentioned.

They mentioned Kearney and Holdrege are robust actual property markets, and since they’re a two-person staff, one of many sisters may be in Holdrege whereas the opposite is in Kearney.

That’s one of many benefits the Property Sisters have in comparison with realtors who function solo.

Otto mentioned the tempo has turn into faster in Holdrege. “You’d be stunned how many individuals are transferring to Holdrege due to jobs on the hospital, at Becton Dickinson and Allmand Bros.”

Otto and Stratton determined from the start that the Property Sisters would equally share earnings. Additionally they determined to remain centered on the positives. They are saying there are a lot of benefits to being a two-person staff.

“We’re a little bit extra courageous as a staff,” Otto mentioned.

“In case you’re not a staff, it’s inconceivable to do two open homes on the similar time,” Stratton mentioned.