Husker Bateman team wins national competition

For the primary time at school historical past, a College of Nebraska–Lincoln group has gained first place within the Public Relations Scholar Society of America’s Bateman Case Examine Competitors.

It’s the third time up to now six years that the group, primarily based within the School of Journalism and Mass Communications, has completed within the high three within the nation.

The Nebraska group was chosen as a finalist, out of 51 entries, together with groups from Brigham Younger College and the College of Florida. Florida positioned second, and Brigham Younger positioned third.

The 2022 Bateman Competitors shopper was the Lymphoma Analysis Basis. Nebraska’s group developed and executed an built-in communications marketing campaign referred to as “1 is Nonetheless 1” to lift consciousness of lymphoma and the challenges adolescents and younger adults can face when identified with the most cancers.

Nebraska’s group designed its marketing campaign to teach Husker college students about how college-aged college students are sometimes missed in nationwide most cancers analysis funding and to have interaction college students to advocate for each younger grownup with lymphoma and their very own well being.

“Working with this group has been unbelievable,” mentioned Delani Watkins, the marketing campaign’s neighborhood relations coordinator. “We confronted challenges that we needed to push by, and to see all that onerous work and dedication repay is superb.”

The group partnered with College students Collectively Towards Most cancers, a acknowledged scholar group at Nebraska, to launch a Change.org petition to convey gentle to the inequity of funding analysis for younger grownup lymphoma. The group additionally hosted three advocacy occasions on campus.

As a part of its ultimate presentation, the group put collectively a toolkit for universities to include into their curriculum. Whatever the end result of the competitors, Bateman group members knew they wished to share the toolkit with the College of Nebraska–Lincoln, College of Nebraska at Omaha and College of Nebraska at Kearney. The group’s subsequent purpose is to encourage each faculty within the Massive Ten Convention to make use of the toolkit on their campuses.

“The group has put a lot effort and time into growing and implementing this marketing campaign, so it’s a big accomplishment and affirmation for us to win this competitors,” group author Mai Vu mentioned. “This wouldn’t have been doable with out the strategic course from our advisers.”

The next is an inventory of Nebraska’s Bateman group members, listed by hometown, with main(s) and their yr in faculty:

Nebraska

• La Vista: Delani Watkins, senior, promoting and public relations
• Lincoln: Lindsay Elliott, senior, promoting and public relations; Spencer Swearingen, junior, promoting and public relations, and journalism
• Omaha: Ilana Lewis, promoting and public relations, senior; Morgan Zuerlein, promoting and public relations, senior

Elsewhere

• Haiphong, Vietnam: Mai Vu, promoting and public relations, junior

Dane Kiambi, affiliate professor of promoting and public relations, served as the school adviser. Sheri Sallee, a former faculty school member with practically 20 years of well being communications expertise, served because the skilled adviser.