Baker’s Candies founder Kevin Baker set out to make a product that “Nebraska could be proud of.” These days, the company produces what is affectionately known as “Nebraska’s Chocolate.”
Though sweet, delectable chocolates are a source of pride for Nebraska residents, “Nebraska’s Chocolate” has not stayed within state lines. The product is now sold in all 50 states and many countries. CEO Todd Baker says proud Nebraskans are responsible for spreading their chocolate footprint.
“When competition moves in, Nebraskans become defensive of our brand,” said CEO Todd Baker. “We are blue-collar gourmet.”
Learn more about the branding of Baker’s Candies in Part 2 of their story on Building Nebraska!
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