COLUMBIA — The Missouri Gaming Commission reported over $500 million in revenue in December alone. They expect this number to increase ahead of the Super Bowl.
For the first time, football fans in Missouri are able to legally wager on the Super Bowl this year. This is after sports betting officially went online for Missourians in December 2025.
“Personally, I was surprised at the volume of bets that were still taking place, despite the fact that there was no big single event that people might have been betting on, like the Super Bowl,” said Jan Zimmerman, chairman for the Missouri Gaming Commission.
Zimmerman said that she’s expecting the Super Bowl to have a big impact on revenue, especially with the ability to bet from your couch. Missouri has seen a significant increase in mobile sports betting apps. These apps allow users to wager money from their homes.
“Now they’ll be able to use that mobile app, and they’ll be able to do that wherever they’re located when they’re watching that big game,” Zimmerman said.
The American Gaming Association expects Americans to legally wager a record $1.76 billion on the 2026 Super Bowl.
“No single event brings fans together like the Super Bowl, and this record figure shows just how much Americans enjoy sports betting as part of the experience,” said Bill Miller, President and CEO of the American Gaming Association, in a news release. “By choosing legal, regulated sportsbooks, fans are having fun while supporting a safe and responsible market.”