Kansas City Chiefs owners fund radio ad campaign opposing Missouri abortion amendment

The family business that owns the Kansas City Chiefs is one of the biggest funders of a political action committee opposing a proposed amendment to overturn Missouri’s abortion ban.

Unity Hunt, the business that controls the assets of the late Lamar Hunt, including the Chiefs, in late September donated $300,000 to the Leadership for America PAC. It is currently running ads on several conservative radio stations across the state opposing the abortion-rights amendment, which will appear on the November ballot as Amendment 3.

Leadership for America is an independent spending PAC created in January. Prior to receiving the donation from Unity Hunt, the PAC had $31,159 on hand.

Along with paying directly for radio ads, Leadership for America has donated $100,000 to Vote “No” on 3, the main opposition group in the Amendment 3 campaign. And on Oct. 3, the PAC donated $100,000 to a PAC called Missouri Leadership Fund, which gave $100,000 to Vote “No” on 3 six days later.

Neither Unity Hunt nor the Kansas City Chiefs responded to requests for comment.

No one from Leadership for America could be reached for comment. The telephone number given to the Missouri Ethics Commission for treasurer John Royal has been disconnected.

The ads, which began airing across the state on Monday, call Amendment 3 “cleverly-worded to convince you that it only allows abortions until fetal viability.” 

“But it has loopholes that allow for abortions through all nine months of pregnancy,” the ad continues. “Abortion proponents used to say ‘safe, legal and rare.’ But now they want abortion as common as the morning after pill.”

Supporters of the amendment say claims of abortions in the third trimester are misleading, since the legal freedoms around abortion would only apply until fetal viability, which is generally considered to be around 24 weeks, according to the American College of Obstetricians and Gynecologists.

The amendment text would allow the Missouri legislature to regulate abortion after fetal viability with exceptions only to “protect the life, or physical or mental health of the pregnant person.”

Abortion is illegal from the moment of conception in Missouri, with limited exceptions for medical emergencies. There are no exceptions for victims of rape or incest.

Leadership for America has spent a little more than $32,000 on the radio ads, which are set to run through Nov. 4. There are no other broadcast ads opposing the amendment.

Organized efforts against Amendment 3 have been hugely outspent by Missourians for Constitutional Freedom, the committee backing the amendment. The campaign reported spending $7.3 million through June 30 and has purchased more than $8.7 million in television ads since the start of September.

Vote “No” on 3 has not filed a full disclosure report but has amassed $870,000 in donations greater than $5,000 since Aug. 30.

While the content of the Leadership for America ad aligns with most other opposition talking points, the original source of the money behind the ad drew some attention.

“It is incredibly disappointing to see Unity Hunt spend resources on this campaign to spread lies and continue the fear-mongering surrounding Amendment 3,” said state Rep. Maggie Nurrenbern, a Democrat from Kansas City.

Nurrenbern, who is running for the 17th Senate District in Clay County, said she was particularly alarmed by the size of the donation from a family she said “has done so much good for Kansas City and the Kansas City area.”

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State Rep. Ashley Aune, also a Democrat from Kansas City, said she wasn’t surprised to see the Hunt family backing an effort to stop abortion.

“But also, it’s disappointing because when you have such a big platform,” Aune said. “Using that platform to sow misinformation is a really irresponsible way to use it.”

In 2020, Lamar Hunt Jr. served as the master of ceremonies at the Kansans for Life annual Valentine’s Day banquet.

Hunt, an owner of the Chiefs, told the crowd: “I do not think it is a cliché to say we are in a life and death battle for the truth and authentic dignity of the human person.”

Hunt six years earlier published a blog post to his website contemplating what he observed as cultural shifts away from the “pro-choice” movement, comparing the momentum in the “pro-life” community to the San Francisco 49ers comeback and near-win in the final seconds of the 2013 Super Bowl.

This story was first published at missouriindependent.com.