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An Eater’s Guide to Missouri Wine Country

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An Eater’s Guide to Missouri Wine Country


Missouri wine is kind of a big deal. The state is home to the first American Viticultural Area (AVA), established in Augusta in 1980, a few months before Napa Valley got the same status. Missouri is also home to the oldest, continuously family-run winery in the country, Adam Puchta, now in its seventh generation. The industry pulls in billions to the state in wine sales and tourism every year.

Winemaking in the area dates back to 1837, when German transplants founded the town of Hermann in the Missouri River Valley. They re-created their wine culture on the land, eventually making the city one of the top wine producers in the world. Around the same time, vintners began experimenting with hybrids that combined hearty, weather-resistant Missouri grapes with the nuanced flavors of European vines. Many of those hybrids still fill glasses today.

Then Prohibition hit, shuttering wineries and killing the momentum the Missouri industry had built up. Attention to American wine shifted away from the middle of the country — until recently. With the community growing to 130 wineries and counting, Missourians are proudly reintroducing their work to the world, teaming up with chefs and hoteliers to attract visitors.

Beyond their stunning scenery and friendly folks, vineyards are experimenting with obscure local grapes and low-intervention practices, producing unique wines that taste like nothing else. And, befitting the heartland setting, their food is hearty: Ample farmland produces pasture-raised beef for even the most casual sandwiches; German roots come through in crispy pork schnitzel and spicy bratwurst; and seasonal heirloom tomatoes, patty pan squash, and spring asparagus often take center stage.

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A large schnitzel covered in white sauce, served with potatoes and cabbage.

Schweineschnitzel with dill Sauce at Stone Hill Winery.
Stone Hill Winery
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Key food and drink terms for Missouri visitors

AVAs: There are five recognized winemaking regions in the state. Augusta and Hermann are both in the Missouri River Valley directly west of St. Louis. Ozark Mountain includes much of southern Missouri. The Ozark Highlands are southwest of St. Louis. And the Loess Hills District makes up the northwest corner of the state, north of Kansas City.

A cluster of orange-tinted grapes on the vine.

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Vignoles grapes.
George Rose

Vignoles: This hybrid grape is “the very best that Missouri has to offer,” says Kansas City-based master sommelier Doug Frost, who co-owns Echolands Winery in Walla Walla, Washington. “It can be made in dessert style or bone dry.” Among other whites, Vidal blanc makes for good sparklers, and chardonel, a French hybrid of Seyval blanc and chardonnay, thrives through Missouri winters.

Norton: The official state grape produces a full-bodied, robust red wine, with flavors of spicy, dark fruit that improve with age. Chambourcin, another popular option, makes for lighter, medium-bodied wines, with notes of red fruit and earthy character.

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Missouri Wine Competition: Judges blind-taste wines from all over the state during this annual summer competition, crowning bottles in categories like sparkling or dry red. The best wine overall is awarded the Governor’s Cup.

Acidity: Missouri wines have had a reputation for being too sweet, but that’s a misconception. “I would argue that a lot of the grapes that grow most successfully in this area have fiercely high acidity,” Frost says. “[German] riesling was ferociously tart and acidic, and it was undrinkable unless it had sweetness.” Back blending — adding unfermented grape juice to finished wine — balances out that acidity.

George Husmann: A viticulturist, Husmann is considered the father of the Missouri wine industry, and he published seminal works that winemakers still reference today.

White oak barrels: Wineries don’t have to look far for cooperages, since Missouri is second only to France in production of white oak for wine barrels.

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A view of a vineyard from the grapevines, including a tented area on a sunny hilltop.

The sprawling property at Noboleis.
Noboleis Vineyards

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The best wineries to visit around Missouri

Noboleis Vineyards (Augusta)

At Noboleis, Gabe Miller, Tom Marion, and Justin Fullerton are pushing the boundaries of what Missouri wine can do. The trio ages small-batch port in apple brandy barrels, experiments with orange wine, ages their Norton in extra large foeder barrels made in St. Louis, and offers a canned sangria line, Swirl. Find a spot in the tented area outside to take in the view of lush hills while enjoying seasonal flatbreads or pizzas from the on-site restaurant.

Röbller Vineyard (New Haven)

“Röbller is taking a modern twist on Missouri wine,” says Alisha Blackwell-Calvert, beverage director at Madrina in Webster Groves, Missouri. “His soil is one of the reasons that they’re so different.” Röbller sits on a deposit of limestone, making the soil similar to Champagne, Burgundy, or the Rhône Valley. Look for winemaker Jerry Mueller’s pineappley, minerally Vignoles Reserve, which is dry-farmed (the land isn’t artificially irrigated).

Adam Puchta Winery (Hermann)

The oldest, family-owned winery in the country has been run by the Puchta family since 1855. The winery continues to impress, taking home the award for best white varietal at the 2024 Missouri Wine Competition with a distinctly floral, dry vignoles. The 1855 Cellar Bistro, a small restaurant on the property located in the original wine cellar, serves up a delicious, signature burger made with two wagyu smash patties, cheddar cheese, and a decadent bacon jam.

Hermannhof Winery (Hermann)

Hermannhof, founded in 1858, thrived until Prohibition but really came into its own in 1974, when Jim and Mary Dierberg purchased the estate. The Dierbergs, who also own Dierberg Star Lane Winery in California, blend juice from both states in the Synergy. For something more uniquely Missouri, try the Hermannhof Brut Reserve, a mix of Vidal blanc and chardonel that practically floats with delicate, mousse-like bubbles. The winery operates three tasting rooms downtown.

Stone Hill Winery (Hermann)

Stone Hill is Missouri’s oldest winery, sitting on the largest network of underground, hand-dug, vaulted limestone cellars in North America. Along with views of the rolling landscape and bucolic Hermann, check out the on-site restaurant, Vintage 1847, where you can get schnitzel with German potato salad and braised red cabbage. Over in the tasting room, try the Cross J Norton 2022, which earned the Governor’s Cup Award at the 2024 Missouri Wine Competition.

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Wine barrels storred in an underground vault.

Barrels in the cavernous vaults beneath Stone Hill Winery.
Stone Hill Winery
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Chaumette Winery (St. Genevieve)

Roughly an hour drive south of St. Louis, St. Genevieve originated as a French settlement. There you’ll find Chaumette Vineyards, a total package including spacious villas for lodging (below), a pool for lounging, and the Grapevine Grill for dining. The unoaked chardonel, fermented in stainless steel, is beloved for its flavors of green apple and honeydew.

St. James Winery (St. James)

“St. James has been a fixture for decades,” Frost says of the largest winery in Missouri. The brand makes all the classic local varietals, including dry and sweet styles of chambourcin and Norton, and a vignoles layered with flavors of pineapple, papaya, and yellow apple.

Eagle’s Landing Wine (Rosati)

Eric Taylor at Eagle’s Landing takes a low-intervention approach to winemaking, partnering with nearby vineyards that match his philosophies. For his 2021 chambourcin from Edg-Clif Vineyard, for instance, Taylor utilized whole-cluster fermentation to produce a light-bodied wine full of watermelon rind, violet, and herbs. “The first time I tried the chambourcin, I literally said what is this? I thought I was drinking French wine,” says Blackwell-Calvert. “You can really take grapes grown in this region and make them world-class.” Find the winery’s stuff at the Crooked Creek Cellar in St. James or Just a Taste in Webb City.

Terra Vox (Platte County)

Proprietor Jerry Eisterhold was inspired by Thomas Volney Munson, a viticulturist expert in American grape varietals who bred over 300 types of grapes; roughly 75 of them still exist and around 30 grow at Terra Vox. One variety, wetumka, creates an off-dry wine that’s full of pineapple and green pear skin — what Frost calls “an odd little duck.” Other obscure varieties include the albania, captivator, and the delicatessen. Make an appointment for a tasting at the winery or hit the tasting room in Weston, a partnership with Green Dirt Farm Creamery, which specializes in making artisanal sheep milk cheeses.

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Les Bourgeois Vineyards (Rocheport)

In 2024, Les Bourgeois Vineyards’ brut won best in class among sparkling wines at the Missouri Wine Competition. Made with Vidal blanc, it’s aromatic and has notes of baked bread, melon, and apple. Pull up a chair at the property’s A-Frame wine garden, where you can enjoy a charcuterie board loaded with Hemme Brothers aged cheddar, Parmesan, and Genoa salami while overlooking the Missouri River. Les Bourgeois also owns a few properties available to rent if you decide you never want to leave.

A pizza overflowing with arugula.

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The Sophia pizza at Noto, topped with fig jam, onion, cheeses, arugula, and balsamic.
Noto Italian Restaurant

Great restaurants to hit in between wineries

Root Food + Wine (Augusta)

Chef and owner Philip Day, a 2024 James Beard semifinalist, launched this rustic, farm-to-table restaurant in 2021. Tucked away in Augusta, the spot offers three-, five-, and nine-course prix fixe menus made with local ingredients, including trout from Rockbridge Trout and Game Ranch, chicken from Buttonwood Farm, and produce from Lucky Dog Farm. A recent melon dish featured salted watermelon broth, watermelon salsa, and cantaloupe salad dressed with sesame oil and Volpi prosciutto.

Annie Gunn’s (Chesterfield)

Ideally positioned on the way out of St. Louis, about 30 minutes east of Augusta, Annie Gunn’s is a stalwart champion of Missouri wine. Wine director Glenn Bardgett utilizes local bottles to complement the work of chef Lou Rook III, who creates refined dishes that stick to your ribs, like sauteed foie gras on brioche toast topped with slab bacon confit, and heritage hog chop served with stone fruit bourbon chutney. Do not miss the apple pie for dessert, and hit Smokehouse Market next door to stock up for a wine country picnic of cheese, smoked seafood and meats, and prepared dishes.

Noto Italian Restaurant (St. Peters)

About 30 minutes northwest of Augusta, wife-and-husband team Kendele and Wayne Sieve turn out inventive appetizers and layered pasta dishes — but you’re really here for the pizza. While the marinara is always a wise choice, go bold with the ‘nduja, which is rich with garlic cream sauce, fresh mozzarella, and sweet onion jam. The pies are the only ones in the metro area to be certified by the Associazione Verace Pizza Napoletana based in Italy.

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Downtown Deli & Custard Shoppe (Hermann)

At this Hermann shop, the sandwich menu is filled to the brim with great options, but people come back again and again for the Reuben, made with thin-sliced corned beef, Thousand Island, Swiss, and sauerkraut on toasted marble rye. You also can’t go wrong with the build-your-own burger, made with local meat from Bunkline Beef.

A cluster of dark blue grapes on the vine.

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Norton grapes.
George Rose

Hermann Wurst Haus (Hermann)

This family-run place makes more than 40 varieties of German sausages, like bockwurst and weisswurst, but it also strays into options like chorizo and boudin. Get the lay of the land with the German Platter, which comes with your choice of bratwurst (go for the caramelized pear and Gorgonzola or the bacon potato cheddar) served with sauerkraut and mustard. You can also take home some house-smoked bacon in a variety of flavors like coffee bourbon or jalapeño, which the shop will vacuum-seal for the journey.

Baba’s Pantry (Kansas City)

If Kansas City is your base, pack a picnic with supplies from this little Palestinian cafe before an adventure into wine country. Try the silky hummus, labneh, or Baba’s Ganoush, all prime for dunking with pita. For a more substantial lunch, the cafe also offers beef and lamb kebabs, falafel sandwiches, and vegan shawarma made with jackfruit.

Hayley’s Eatery (Weston)

The Saturday brunch at Hayley’s features hearty breakfast burritos and massive drop biscuits with chorizo gravy. For lunch, there are a few sandwiches, including roast beef made with pasture-raised beef from Green Grass Cattle Company. Also be on the lookout for the pastries, like the cinnamon sugar Pop-Tarts, tender banana coffee cake, and gigantic cinnamon roll.

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Kusina Filipino (Rolla)

About 15 minutes west of St. James, Kusina Filipino is a small, fast-casual spot in the little college town of Rolla. Start with the lumpia before diving into classics like pork adobo, pancit, and lechon complete with a bronzed, crackling crust. Should you require some revitalizing soup after one too many glasses of wine, the shop also serves up dinuguan, a dark, savory stew that’s spiked with pig’s blood, garlic, and vinegar.

Stone cottages on a hill in the afternoon light.

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The Inn at Hermannhof.
The Inn at Hermannhof

The best hotels in Missouri for food and wine lovers

The Inn at Hermannhof (Hermann)

Whether you’re booking a luxury suite or a private cottage, this boutique hotel is a go-to. The historical buildings, dating back to the mid-1800s, are decorated with charming four-poster beds and fireplaces. If you stay at one of the rooms located on First Street, you can pop across the road to Downtown Deli (above) or Hermann Wurst Haus. Nearby you’ll also find Doxie Slush, which pours a lineup of frozen cocktails, including a pineapple bourbon sour made with falernum and grilled pineapple. Rates start at $219/night

Ritz Carlton (St. Louis)

About 50 minutes east of Augusta and about 90 minutes east of Hermann, the Ritz still works as a luxe option for people just visiting those two AVAs. Located in Clayton, Missouri, a western suburb of St. Louis, the hotel has large, comfortable rooms and a spa. Don’t be fooled by the posh vibes of Casa Don Alfonso, the hotel’s Southern Italian restaurant; the best dish on the menu is the humble Neapolitan-style Margherita pizza, topped with gooey fior de latte cheese on an impossibly pillowy crust. Rates start at $764/night

The Inn at Meadowbrook (Kansas City)

Spacious rooms, comfy beds, a pool, and personalized service are a few reasons to book at the Inn at Meadowbrook. The property includes the casual Market (breakfast sandwiches, burrito bowls, sandwiches), the upscale Verbena (seasonal dishes like sweet corn tortellini with roasted tomato butter and ricotta salata), and Miss Ruby’s food truck (sandwiches like fried Baja fish with pickled jalapeño aioli and cilantro lime slaw). The Inn is located just south of Kansas City, making it a good home base for visiting Terra Vox, about 50 minutes away, as well as meadery Pirtle and urban winery Amigone. Rates start at $269/night.

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Chaumette (St. Genevieve)

The villas at Chaumette vary in style and size, accommodating two to six guests, but they’re all priced the same. The hotel’s Grapevine Grill offers an eclectic menu covering burgers, pastas, and wraps at lunch, and moving onto Berkshire pork cassoulet with stewed lentils at dinner. You can also take the hiking trail over to Charleville Brewery & Winery, where you can pour your own wine, soda, and beer (charged by the ounce) and enjoy sweeping views. Rates start at $200/night.

Lindenhof Bed and Breakfast (Augusta)

This quaint bed and breakfast has nicely sized rooms, as well as a communal hearth area and a charming patio. In the morning, breakfast might include French toast stuffed with cream cheese, pancakes, and shirred eggs with spinach and cheese. Lindenhof is located in the heart of Augusta, close to Montelle Winery and Mount Pleasant, and right near Root Food + Wine (above). Rates start at $159/night.

Meera Nagarajan is a freelance journalist. She is obsessed with restaurants, travel, and cats. Follow her @meera618.
Copy edited by Laura Michelle Davis





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Missouri

Missouri woman sentenced to prison over scheme to sell Elvis Presley’s Graceland

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Missouri woman sentenced to prison over scheme to sell Elvis Presley’s Graceland


A Missouri woman was sentenced on Tuesday to more than four years in federal prison for scheming to defraud Elvis Presley’s family by trying to auction off his Graceland home and property before a judge halted the brazen foreclosure sale.

US district judge John T Fowlkes Jr sentenced Lisa Jeanine Findley in federal court in Memphis to four years and nine months behind bars, plus an additional three years of probation. Findley, 54, declined to speak on her own behalf during the hearing.

Findley pleaded guilty in February to a charge of mail fraud related to the scheme. She also had been indicted on a charge of aggravated identity theft, but that charge was dropped as part of a plea agreement.

Findley, of Kimberling City, falsely claimed Presley’s daughter borrowed $3.8m from a bogus private lender and had pledged Graceland as collateral for the loan before her death in January 2023, prosecutors said when Findley was charged in August 2024. She then threatened to sell Graceland to the highest bidder if Presley’s family didn’t pay a $2.85m settlement, according to authorities.

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Findley posed as three different people allegedly involved with the fake lender, fabricated loan documents and published a fraudulent foreclosure notice in a Memphis newspaper announcing the auction of Graceland in May 2024, prosecutors said. A judge stopped the sale after Presley’s granddaughter sued.

Experts were baffled by the attempt to sell off one of the most storied pieces of real estate in the country using names, emails and documents that were quickly suspected to be phony.

Graceland opened as a museum and tourist attraction in 1982 and draws hundreds of thousands of visitors each year. A large Presley-themed entertainment complex across the street from the museum is owned by Elvis Presley Enterprises. Presley died in August 1977 at the age of 42.

The public notice for the foreclosure sale of the 13-acre (5-hectare) estate said Promenade Trust, which controls the Graceland museum, owed $3.8m after failing to repay a 2018 loan. Actor Riley Keough, Presley’s granddaughter, inherited the trust and ownership of the home after the death of her mother, Lisa Marie Presley.

Keough filed a lawsuit claiming fraud, and a judge halted the proposed auction with an injunction. Naussany Investments and Private Lending – the bogus lender authorities say Findley created – said Lisa Marie Presley had used Graceland as collateral for the loan, according to the foreclosure sale notice. Keough’s lawsuit alleged that Naussany presented fraudulent documents regarding the loan in September 2023 and that Lisa Marie Presley never borrowed money from Naussany.

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Kimberly Philbrick, the notary whose name is listed on Naussany’s documents, indicated she never met Lisa Marie Presley nor notarized any documents for her, according to the estate’s lawsuit. The judge said the notary’s affidavit brought into question the authenticity of the signature.

In halting the foreclosure sale, the judge said Elvis Presley’s estate could be successful in arguing that a company’s attempt to auction Graceland was fraudulent.

A statement emailed to the Associated Press after the judge stopped the sale said Naussany would not proceed with the sale because a key document in the case and the loan were recorded and obtained in a different state, meaning “legal action would have to be filed in multiple states”. The statement, sent from an email address for Naussany listed in court documents, did not specify the other state.

After the scheme fell apart, Findley, who has a criminal history that includes attempts at passing bad checks, tried to make it look like the person responsible was a Nigerian identity thief, prosecutors said. An email sent on 25 May 2024, to the AP from the same email as the earlier statement said in Spanish that the foreclosure sale attempt was made by a Nigerian fraud ring that targets old and dead people in the US and uses the internet to steal money.

In arguing for a three-year sentence, defense attorney Tyrone Paylor noted that Presley’s estate did not suffer any loss of money and countered the prosecution’s stance that the scheme was executed in a sophisticated manner.

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Fowlkes, the judge, said it would have been a “travesty of justice” if the sale had been completed.

“This was a highly sophisticated scheme to defraud,” he said.



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Pourover: Missouri keeps the focus on themselves

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Pourover: Missouri keeps the focus on themselves


Perhaps Josh said it best in his 5 takeaways, the Missouri Tigers 52-10 win over Louisiana was an exercise in ‘taking care of business’.

Each season has to play out fully before we gain an understanding of the significance of any single win. Mizzou looked shaky at times in their week one win over Central Arkansas, they had a very forgettable 1st quarter against Kansas, but the win over Louisiana was sheer dominance. We don’t know what the Cajuns will look like the rest of their season, they are starting a freshman quarterback after their presumed starter, Ole Miss transfer Walker Howard, went down with an injury early this season. But the program is still a proud one with four double digit win seasons in their last 6, including 10 wins just last year.

The Louisiana offense gained just 121 yards of offense on 36 plays, with Zylan Perry’s 84 yard scamper being included in that tally. Take away Perry’s touchdown run and there were 35 offensive plays and 37 yards of offense. In the third quarter alone Louisiana ran just 6 plays for -2 yards.

That’s defensive dominance.

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On offense, Missouri was efficient. 86 plays, 42 minutes of possession, 606 yards gained, including 427 yards on the ground. 10.5 yards per completion, of which there were 17. 6.9 yards per rush, on 62 attempts. It took 27 plays before Missouri failed to gain yardage on an offensive play from scrimmage. By that point it was 28-0 and the message was sent. Sure there was an interception which set up a Field Goal, and shortly there after was Perry’s touchdown run.

Missouri wasn’t perfect, but they were dominant.

COLUMBIA, MISSOURI – SEPTEMBER 13: Running back Marquise Davis #7 of the Missouri Tigers runs against safety Kody Jackson #8 of the Louisiana Ragin Cajuns in the second half at Faurot Field at Memorial Stadium on September 13, 2025 in Columbia, Missouri. (Photo by Ed Zurga/Getty Images)
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We’ve now watched three games where Missouri has been the much better team for the bulk of the game. I’ll give KU the 1st quarter — even if I think that was more the result of the random nature of the game — but the last three quarters were about the Tigers. We’ll learn more about how quality these wins have been as the season wears on. The players don’t get to pick the opponents, they show up and play. And they’ve done all you can ask of them so far.

You get to this place by not worrying about who you’re playing on the field, but focusing on you. It doesn’t matter if the player in front of you is a potential 1st round draft pick or a guy hanging on the back end of an FCS roster, do your job and win the battle. If each player approaches it that way, you end up with games like this one. And much of the past three. Focus on yourself, be the best you can be, let the rest work itself out.

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It’s important to keep this mindset each and every week. Because in watching the results around the rest of college football play out, we’re seeing a real opportunity for Missouri.

South Carolina comes into Columbia next week with a whole lot of question marks. Their inflated ranking has been based largely on the Heisman quality quarterback LaNorris Sellers, who may not even be available after getting a possible concussion against Vanderbilt. Sellers left that game, didn’t return, and Vandy tightened the screws on the Gamecocks in Columbia, winning 31-7.

South Carolina struggled against Virginia Tech, didn’t exactly put South Carolina State away, and got crushed by Vanderbilt. On top of potentially missing Sellers, star Defensive Lineman Dylan Stewart might also miss the first half after getting ejected late in the second half.

Missouri should be the favorite regardless if Sellers plays or not. But being the favorite doesn’t matter if you don’t do what’s required, focus on yourself and controlling what you can, and getting a win to start 4-0.

  • 3. LSU 20, Florida 10
  • 6. Georgia 44, 15. Tennessee 41
  • 7. Texas 27, UTEP 10
  • 16. Texas A&M 41, 8. Notre Dame 40
  • Vanderbilt 31, 11. South Carolina 7
  • 13. Oklahoma 42, Temple 3
  • 17. Ole Miss 41, Arkansas 35
  • 19. Alabama 38, Wisconsin 14
  • 24. Auburn 31, South Alabama 15
  • Mississippi State 63, Alcorn State 0
  • Kentucky 48, Eastern Michigan 23

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Missouri Starters Coalition debuts effort to boost homegrown jobs, future founders

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Missouri Starters Coalition debuts effort to boost homegrown jobs, future founders


Entrepreneurs across Missouri gained a new champion this week as regional and national advocates launched a new coalition to support builders in the face of systemic, confidence-shaking roadblocks as they seek to drive job creation and higher lifetime incomes.

Jim Malle, Missouri Coalition manager for Right to Start, speaks to coalition stakeholders during a launch event in Kansas City; photo by Nikki Overfelt Chifalu, Startland News

The Missouri Starters Coalition on Thursday unveiled its founding members — Back2KC, Cortex, E-Factory, Keystone Innovation District, LaunchKC, NextMO, and lead organizer Right to Start — which together plan to make entrepreneurship a greater civic priority through convening, addressing barriers to starting businesses, and making sure all communities are included.

“We are beginning the journey today of launching a coalition of entrepreneurs, policy makers, civic organizations, to really come together to continue to boost entrepreneurship in the state of Missouri,” said Jim Malle, Missouri Coalition manager for Right to Start. 

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“Kansas City has had a lot of great momentum over the last 5 to 10 years in this space, and Right to Start is going to be here to continue to move that along in a great direction,” he added.

The launch event also included a panel on how small businesses can prepare for and benefit from the 2026 FIFA World Cup. An estimated 650,000 World Cup visitors are expected across June and July 2026 as Kansas City hosts both group stage and quarterfinal matches.

World Cup will produce KC small biz millionaires in just weeks, leaders say, but it’s only the start

Wes Rogers, 2nd District Councilman for KCMO and chair of the city’s Small Business Taskforce, center, speaks on panel moderated by Right to Start’s Jason Grill, right; photo by Nikki Overfelt Chifalu, Startland News

Entrepreneurship drives America

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Victor Hwang, founder and CEO of Right to Start, returned to Kansas City for Thursday’s event and praised the city’s growth as a startup hub.

“This is one of the most dynamic entrepreneurial ecosystems that I’ve seen, and it’s just a really exciting time,” Hwang said.

He pointed to research showing that 65 percent of Americans believe it is harder to start a business today than it was a generation ago. Yet, he noted, nearly everyone agrees that entrepreneurship is critical to the future of the country.

“New and young businesses account for almost all net job growth in the economy,” Hwang said, citing that a 1 percent rise in local entrepreneurship raises household incomes by about $500, and at the state level, a 1 percent increase lowers poverty rates by 2 percent.

“Entrepreneurship-led economic development leads to higher lifetime incomes, more homegrown jobs, and more opportunity for all,” added Jason Grill, chief government affairs officer of Right to Start.

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In light of America’s 250th anniversary in 2026, Hwang said, the country’s founding story is tied to today’s entrepreneurs.

“America was one of the great startup ideas,” he said. “Founders of today, the people that are doing stuff now, are part of that same story. We want everyone to feel like they can be a founder of the future of this country.”

‘America the Entrepreneurial’: Can builders restore the promise of ‘the most courageous startup the world has ever seen?’ 

Jim Malle, Missouri Coalition manager for Right to Start, right, speaks alongside Victor Hwang, founder of Right to Start, at Keystone CoLAB in Kansas City; photo by Nikki Overfelt Chifalu, Startland News

Statewide push follows legislation

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The Missouri Starters Coalition builds on policy momentum already in motion. In 2024, Show Me State lawmakers passed the Right to Start Act, which created Missouri’s first office of entrepreneurship and set up new tracking for government contracts awarded to businesses less than three years old.

Jessica Powell, Right to Start; photo by Austin Barnes, Startland News

“As a lifelong Kansas Citian, entrepreneur, and former member of the Missouri House of Representatives, it gives me great joy to see Missouri embracing the importance of new, young businesses to the economy and well-being of the state,” said Grill.

Malle, based in St. Louis, will oversee the coalition’s growth with the help of Jessica Powell, who is based in Kansas City and a Right to Start advocate for Missouri.

“Having spent much of my career advancing entrepreneurship in both Kansas City and St. Louis, I’m excited to see this coalition emerging to promote entrepreneurship as a civic priority statewide,” Malle said. “It’s especially important, as entrepreneurship benefits literally everyone in Missouri.”

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