A new vision for a fresh chapter in Minnesota

Today, there are people who will tell you that’s no longer possible. They’ll tell you there’s not just one real truth. That it’s more convenient to retreat from objectivity and to spend our time seeing events through the prisms of groups whose viewpoints match our own. Some may have even given up on the idea that a divided country or state can still find ways to come together.

We reject those ideas. We believe strongly in the power of journalism to surface the truth, and we take seriously our obligation to share it with you. And we think Minnesotans agree. In our travels across this state, what we hear most often is an urgent desire for objective reporting that can lift up a common set of facts in our communities.

This is a state that cares deeply about its future and one in which people consistently show up to vote, donate and take care of one another at the highest rates in the country. We think a strong statewide news organization is a critical part of that tradition.

We also believe that the Minnesota Star Tribune’s report should give you just as many reasons to laugh as it might give you to cry. This wonderful, dynamic, innovative, quirky and delightful pocket of the country that we call home gives us way more than 10,000 reasons to be grateful we live here. We hope to spend more time reminding ourselves why that is and sharing ideas and advice on how to live your best life in Minnesota. You’ll see that come through in our refreshed approach.

We’re reintroducing ourselves to you today not because we thought it’d be a great marketing strategy — we know Minnesotans can see past that. We’re reintroducing ourselves because we want to serve you better. A fresh take on our work is our way of showing you the urgency with which we see this moment.

Because not only do we think you should subscribe to the Minnesota Star Tribune to make your life better, but also to make your community better. We are living in a time of major disruption in media. Most of our peer organizations across the country are shedding staff at a breakneck pace — or worse, shutting down altogether. We’re reinventing ourselves to buck that trend in Minnesota, but we can only do it with your support. Quality journalism doesn’t come free — it requires resources to get it right.