Price of prestige? Minneapolis paying $750K for Michelin Guide spot

The world-famous Michelin Guide will feature Minneapolis in its next edition, but the inclusion isn’t free.

The city will pay Michelin Guide $750,000 — $250,000 per year over three years — Meet Minneapolis confirmed.

Officials with the tourism and market organization said the deal, which runs from 2027-2029, is an initiative of the Minneapolis Tourism Improvement District, a hotel-led group focused on attracting more visitors to the city. MTID’s website says it generates roughly $7 million per year for supplemental tourism marketing and events.

‘Defining moment’: Minneapolis earns seat at culinary table with Michelin Guide inclusion

Minneapolis is one of six cities to join the next “American Great Lakes” edition from Michelin Guide, the organization revealed Wednesday.

Meet Minneapolis called the announcement “a defining moment” for the city that can move the City of Lake from a “best-kept secret” to a part of the international food scene.

Michelin says its anonymous inspectors have already started scouting throughout Minneapolis city limits and will reveal its inaugural selections in 2027.

READ MORE: Minnesota hospitality industry ‘needs major reform’ to survive, report says