Minneapolis ad agency buys up billboard that was spoiling employees’ view

A Minneapolis promoting company got here up with a intelligent answer to the billboard that was blocking the view of the downtown skyline from its workplace.

Remedy was discovering the view from its workplace at 9 South twelfth Avenue marred by the massive billboard positioned atop a constructing on Hennepin Avenue, depicting adverts together with the ever present Kris Lindahl “Assured Provide” advert, amongst others.

In search of an modern reply to the blight on its staff’ views, the corporate rented the billboard, and erected a hoarding that replicates the skyline behind the billboard.

“Promoting blocked our skyline view. So we used promoting to get it again. Our identify is what we do,” Remedy posted on its Fb web page.

Talking to AdWeek, Remedy founder and CEO Corey Johnson stated: “Once we began Remedy 11 years in the past, our identify was very intentional—it’s what we do. 

“This marketing campaign is a enjoyable method for us to indicate the world exactly what Remedy is all about– highlighting our deal with discovering options, not merely figuring out issues.”

Sadly, the rental is just for two weeks, so staff should endure a brand new advertiser quickly.