Milwaukee, WI
Steve Czaban returns with new home in Milwaukee sports-talk radio
Here’s what the huge Brewers Bob Uecker mural in Milwaukee looks like
See the completed 100-foot tall mural of Milwaukee Brewers play-by-play announcer Bob Uecker covers the Wintrust Financial Center in downtown Milwaukee.
Steve Czaban, a popular radio fixture on Milwaukee sports-talk airwaves, is back in the market with the announcement from the Wisconsin Sports Radio Network that he’ll host an hour-long morning show with Josh Albrecht soon.
The show will run from 8 a.m. to 9 a.m. on 105.7 FM and 1250-AM “The Fan” in Milwaukee. The network, established last October, also features stations in Green Bay/Appleton (99.7 FM, 101.9 FM), Wausau (93.9 FM), Madison (94.9 FM) and Duluth/Superior (710 AM).
Czaban, whose role as host of a morning show on 97.3 The Game was eliminated with iHeartRadio’s decision to end that station’s sports-talk format, hasn’t been on the air in Milwaukee since October.
His show somewhat takes the place of Trevor Thomas’s “Inside Wisconsin Sports,” a licensed property that will continue to broadcast within its usual 6 to 9 a.m. slot from its Green Bay home despite ending its partnership with the Wisconsin Sports Network, seemingly amicably. Thomas has been hosting with Albrecht, and their final show together was scheduled for June 30.
Thomas wrote on social media that he notified Audacy Milwaukee in March that he’d like to end the partnership, delaying his announcement until WSSP had a replacement lined up. Thomas said his show will still be heard on WNFL 99.7 FM in Green Bay and on YouTube.
“Changes are made in radio with little to no explanation because employees sign paperwork that, if they get let go, muzzles them in order to receive their severance pay. Probably not uncommon in other businesses as well,” Thomas wrote on X, responding to one commenter who noted it’s rare for changes in radio to receive full transparency.
“In this case, we created a brand, we own the trademark, our brand was hired to host a morning show, and I’m choosing to end the relationship with Milwaukee because it just wasn’t a fit. And it’s all good. I love those guys. Our show goes on our YouTube page, 99.7 WNFL, and other ‘spots’ to be announced sometime soon.”
Czaban has maintained a strong radio presence in Milwaukee despite unique circumstances; he has remained based in Washington, D.C. He had been a regular contributor to another wildly popular Milwaukee morning show, the “Bob and Brian” show on 102.9 FM, making appearances for two decades. At the time, Czaban also hosted an afternoon drive show at an ESPN affiliate in Washington, and he’s done nationally syndicated work for multiple high-profile outlets.
He joined The Game in 2019 and hosted a show with former University of Wisconsin basketball star Brian Butch.
Since “The Fan” itself ended local sports programming in 2022, it has resuscitated its presence in Milwaukee with shows featuring former Packers John Kuhn and Mason Crosby among its regular offerings, plus a drive-time show “Wisconsin Sports Daily” with longtime station voice Steve “Sparky” Fifer.