Milwaukee, WI

Harley-Davidson Milwaukee headquarters; plans to transform campus

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Heatherwick Studios rendering of “The Hub” public park to be positioned at Harley-Davidson’s Juneau Avenue headquarters in Milwaukee, WI. (PRNewsfoto/Harley-Davidson, Inc.)

Harley-Davidson, Inc. introduced plans on Wednesday, Jan. 11 to remodel a central ingredient of its Juneau Avenue campus headquarters right into a public park to profit its workers and its hometown neighborhood, along with attracting individuals to Milwaukee’s Close to West Aspect. 

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Heatherwick Studio has been commissioned to conceive an unique design that may rework the concrete web site right into a civic and soulful inexperienced gathering house that can be utilized by everybody, together with workers and the area people.

The preliminary growth will likely be overseen and funded by The Harley-Davidson Basis, with longer-term sponsorship and donor alternatives, to additional improve the venture, being made accessible within the close to future. 

Heatherwick Studios rendering of “The Hub” public park to be positioned at Harley-Davidson’s Juneau Avenue headquarters in Milwaukee, WI. (PRNewsfoto/Harley-Davidson, Inc.)

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A information launch says over the previous 18 months, the Basis introduced collectively a broad set of stakeholders – together with members of the neighborhood – to increase a shared, long-term imaginative and prescient for the Close to West Aspect and set tangible priorities to speed up progress for its neighborhood. Among the many key neighborhood wants recognized was greenspace. 

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Heatherwick Studios rendering of “The Hub” public park to be positioned at Harley-Davidson’s Juneau Avenue headquarters in Milwaukee, WI. (PRNewsfoto/Harley-Davidson, Inc.)

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To ship this actuality, Harley-Davidson has gifted the land recognized for the venture on to the Basis. In growing the venture, inputs from a number of stakeholders served as the premise for Heatherwick Studio’s distinctive neighborhood park design. 

What the transformation will entail

On the coronary heart of the park is “The Hub”, a sunken multi-use occasions house, 83 meters (roughly 272 toes) broad with tiered seating, set amongst lush crops and bushes. The design promotes the thought of togetherness for the neighborhood, riders and workers alike.

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Heatherwick Studios rendering of “The Hub” public park to be positioned at Harley-Davidson’s Juneau Avenue headquarters in Milwaukee, WI. (PRNewsfoto/Harley-Davidson, Inc.)

Its round structure is outlined by a mix of bike driveways and turning circles, parking bays, sidewalks, crops and seats, and 360-degree viewpoints. The Hub will likely be constructed with 10 varieties of domestically sourced brick, pure wany-edge timber, and weathered metal with a superbly heat patina.

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In a single path, the Hub will present views of the good-looking brick buildings of the unique house of Harley-Davidson. Within the different, guests will see a park sown with 120 native plant species, together with 20 species of bushes and 100 species of perennials, a few of that are sacred to the Forest County Potawatomi. There are additionally plans for a market avenue, contemplative backyard, and nature playground.

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Heatherwick Studios rendering of “The Hub” public park to be positioned at Harley-Davidson’s Juneau Avenue headquarters in Milwaukee, WI. (PRNewsfoto/Harley-Davidson, Inc.)

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The neighborhood park growth is ready to interrupt floor in spring of 2023 with the park accessible to be used by summer time 2024. 



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