Michigan Tech coach after win over Green Bay: ‘Nobody U’ wasn’t dig by Doug Gottlieb

If you want to say Michigan Tech is in the middle of nowhere, we’ll allow it. The men’s basketball team traveled four hours by bus to Green Bay for a game Wednesday, and then four hours back to campus in Houghton, in the ear of the Upper Peninsula, and that’s the shortest road trip it will have all season.

Just don’t called Michigan Tech “Nobody U,” not anymore, not after the Division II program made national headlines Wednesday with its 72-70 win over Division I Green Bay.

The win came after Green Bay’s new head coach, sports-media personality Doug Gottlieb, made the “Nobody U” comment ahead of the Michigan Tech game ― though Gottlieb has insisted he wasn’t speaking specifically of Michigan Tech, and Michigan Tech head coach Josh Buettner didn’t take it personally, either.

Of course, that didn’t stop Buettner from using the clip of Gottlieb as motivation for his players in practice this week.

“I listened to his press conference. I’m not trying to squash (Gottlieb’s comments), but if you read the whole thing, I don’t think it’s a direct shot at us,” Buettner told The News after arriving back on campus Wednesday night. “(But) we had showed the guys (the clip). Any form of motivation you can get, you’re gonna do it.

“We were somewhat prepared that it would be a pretty big story (after Tech won) … and it’s even more than what I thought it would be. I’m happy for the guys. I’m happy for Michigan Tech.”

Gottlieb, 48, has been a lightning rod this season, his first as a Division I had basketball coach, in large part because he continues to host his daily talk show on Fox Sports Radio.

The double-dipping was embraced locally in Green Bay, because Gottlieb was certain to bring visibility to the program in an era where visibility ― and donor dollars ― are so paramount. Of course, visibility doesn’t seem like such a good thing anymore, as Green Bay is off to a 2-11 start after the loss to Michigan Tech (the game was an exhibition for Tech, but not for Green Bay), including eighth straight losses.

Green Bay’s struggles are so bad that it even led to an X (formerly Twitter) war of words between ESPN’s Adam Scheffter and Gottlieb on Tuesday, when Gottlieb questioned Schefter’s sources on a story, and Schefter responded by telling Gottlieb to spend less time on social media and more time coaching his team, as the losses are piling up.

“Obviously, everybody knows Coach Gottlieb’s gonna have a little bit of a target … hosting that radio show, he’s putting himself out there,” Buettner said. “He’s kind of in a no-win situation when the world’s looking at and listening to everything you have to say.”

Following Michigan Tech’s win Wednesday, before a crowd of more than 5,000 (including many Michigan Tech alums and fans) at Resch Center in Green Bay, many X users took a dig at Gottlieb over losing to “Nobody U.” Gottlieb took exception, saying he was “done with this crap” and that he never disrespected any opponent.

Buettner backs up Gottlieb’s comments, and even pointed out that Gottlieb was complimentary of Michigan Tech on a podcast leading up Wednesday’s game.

Gottlieb’s point with “Nobody U,” he said, was that he was going to have to rethink how he scheduled in the future. He scheduled tough this season, with games against Oklahoma State, Providence and Ohio State, and that it hasn’t looked pretty. And next up is a game at Drake, which is teetering on the brink of the Associated Press Top 25, on Saturday, It’s a fine line, Gottlieb said; he made the argument you can learn more your team losing to a power program that beating a low-level program, and that’s where he threw out the “Nobody U” line.

“We just happened to be the DII team that was coming up right after he said it,” Buettner said.

Michigan Tech, with the win Wednesday, sent a statement to the rest of a very good Great Lakes Intercollegiate Athletic Conference that it means business. Michigan Tech is 7-3 on the season, including 2-0 in the GLIAC.

The Huskies won behind a 30-point game from junior guard Marcus Tomashek, who just happens to be a Green Bay native, but wasn’t recruited by the program in the years preceding Gottlieb’s stunning hiring in May. Tomashek is averaging 24.1 points on the season, not including the Green Bay exhibition. He’s scored 30 in a game three other times, and 40 once. It was fun to see, Buettner said, though he knows Wednesday’s performance almost certainly should put Tomashek on the Division I radar should be want to transfer up after the season.

Tomashek is one of 10 Wisconsin natives on Michigan Tech’s roster; the other six are Michigan natives. The school is academics first, known for its engineering. So Buettner, a former Michigan Tech standout, has played the long game since he was hired in April 2021, developing players out of high school. Many of those players are juniors and seniors now, and the fruits of his labor are shining through.

That’s the story Buettner wants to talk about, not the Gottlieb criticism. For the record, the two didn’t say much in the handshake line Wednesday. Gottlieb congratulated Buettner, and then walked away, to face a firestorm on X. Buettner, meanwhile, got in the bus, for the four-hour ride home ― a drive that, suddenly, didn’t seem so bad.

“It didn’t, and that’s short for us. The Chick-fil-A tasted great,” Buettner, whose team got paid a few thousand bucks to play Green Bay, said with a chuckle. “It was a great opportunity for us going into the Christmas break. … And people are talking about Michigan Tech, and Michigan Tech is a great university and a great place.

“It’s awesome for Michigan Tech. It’s a really good school in a unique part of the country.”

In the middle of nowhere, perhaps.

Nobody U, not so much.

tpaul@detroitnews.com

@tonypaul1984