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Michigan partners with Passes to utilize ‘direct-to-fan engagement'

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Michigan partners with Passes to utilize ‘direct-to-fan engagement'


Passes, a company that gives college fans exclusive access to the daily lives of student-athletes, has partnered with Michigan in a new juncture where fans can directly contribute to Name, Image and Likeness funds in exchange for “direct-to-fan engagement.”

“Likeness value across 29 varsity sports, recruit and retain top student athletes, and create an ecosystem for unprecedented fan access,” Passes announced in a press release. “This multi-year partnership through Learfield empowers Michigan student athletes to sell exclusive content and merchandise and empowers fans to play a role in the retention and recruitment of athletic and academic talent through a new NIL fund.”

So here’s how Passes says this seven-figure deal will work:

  • Once Learfield (aka Michigan) receives NIL contributions, a portion of those contributions will go directly to Michigan’s student-athletes.
  • Student-athletes who fans donate to will be paid to be active on their Passes account, which appears to be a small social network consisting of student-athletes. Here’s an example of Texas quarterback Quinn Ewers’ page. It’s not clear exactly how these athletes would be active on this network, but Ewers has posted about what he is doing during a normal day. Think of those Day in the Life videos that often go viral on Tik Tok, but with student-athletes.
  • For a varying dollar amount, fans will have to subscribe (aka pay) to the athletes’ accounts to see “behind the scenes” content. I’m interested to see how athletes get creative with this — is it them getting ready for game day? Is it them preparing for practice, or taking fans through their rigorous schedule? Is it more lighthearted stuff like hanging with friends? I guess we’ll have to wait and see.

“This partnership with Passes aligns with our university’s commitment to innovation and student-athlete development,” said Danielle Davison, Assistant AD for NIL at the University of Michigan in the release. “It gives all our teams a powerful platform to showcase Michigan Athletics and connect with our passionate fanbase, while preparing our student-athletes for success in the evolving landscape of college sports.”

You can sign up to contribute to the fund by submitting your email at this link.

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A few quick thoughts

On one hand, it sounds like a great idea and would give otherwise unprecedented access to the lives of student-athletes. I would also imagine this would help the most high-profile athletes cash in, while also helping athletes who don’t get as much playing time, but have an entertaining social media presence (think former Michigan basketball player Adrien Nunez, who didn’t play much but was very popular on social media).

In practice, I’m not sure how exactly this will be received, especially during a football season where optimism isn’t exactly high with a 5-5 squad. Will athletes on that struggling team want to post happy, optimistic content? And how exactly will this be perceived by a pissed off fanbase? Will a program that doesn’t let the media watch practice actually allow players to film portions of their game day prep? Not to sound like an old man yelling at clouds, but is this something that would distract student-athletes from not only their work on the field, but also their work in the classroom?

Also, why does all this NIL responsibility fall on the fans? The Big Ten has a $7 billion TV deal and Michigan is the most well-known schools in one of the top campuses in the country. Not to mention, it’s hard to get optimistic with NIL ventures after the failures of projects like The Leader. Plus, there is already another avenue exactly like Passes — it’s called the Ann Arbor NIL Club — that is only for U-M football players.

It has taken Michigan a long time to hop on board the NIL express, as both Jim Harbaugh and Juwan Howard criticized the university for their cautiousness early in the process. And for a university that loves to brag about being the “leaders and best” with an athletic donor and booster base wealthy enough to run a small country, going to yet another crowdfunded venture and asking fans to pay up and take the lead with NIL funding feels, at best, tone deaf and, at worst, hypocritical and irresponsible.

How do you feel about this latest NIL venture, and will you be contributing? Are you also frustrated by Michigian’s NIL struggles? Let us know in the comments and on social media

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Michigan to distribute marijuana tax revenue: What your city will get

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Michigan to distribute marijuana tax revenue: What your city will get


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  • The Michigan Department of Treasury will distribute tax revenue collected from marijuana sales to municipalities and counties.
  • The government entities will get about $54,000 per retail store or microbusiness, based on nearly $94 million collected.
  • Detroit, once again, will receive the most money of any municipality.

Michigan municipalities and counties that allow recreational marijuana dispensaries are set to receive far less money this year than last in their annual portion of tax revenue collected from cannabis sales.

Sales declined in 2025 for the first time since legal recreational marijuana sales started in December 2019.

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A total of 114 cities, 39 villages, 81 townships, 75 counties and four tribes will receive payments from the Marijuana Regulation Fund, according to a March 3 news release from Michigan’s Cannabis Regulatory Agency. They will get about $54,000 per retail store or microbusiness, based on nearly $94 million collected.

Last year, each eligible government entity received a little more than $58,000 per business based on a total of nearly $100 million in marijuana tax revenue.

Detroit, once again, will receive the most money of any municipality. There are 61 active retailer licenses in Detroit, so the city will get nearly $3.3 million in tax revenue.

State law determines how the money is split. The Michigan Transportation Fund gets 35% of the revenue, which is used for the repair and maintenance of roads and bridges, and another 35% goes to the School Aid Fund to be used for K-12 education. The other 30% is split between municipalities, counties and tribes.

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The payments come from revenue collected from the 10% recreational marijuana excise tax. This tax is separate from a new 24% wholesale tax that went into effect Jan. 1. The revenue from that tax will go to fixes for local roads.

Sales at recreational marijuana dispensaries declined by 3% last year to $3.17 billion, down from $3.28 billion in 2024, according to figures from Michigan’s Cannabis Regulatory Agency, leading to the smaller payouts. More government entities also split the revenue compared with last year.

Payments to municipalities could get smaller if sales continue to decline. Recreational marijuana sales in Michigan plunged nearly 16% in January compared with December as heavy snow, cold temperatures and fears of higher prices due to the new 24% wholesale cannabis tax kept consumers at home.

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While recent trends indicate a cooling period, a February report from Headset, a cannabis market intelligence firm, said the market — one of the largest in the country — has shown resilience over the last two years.

Below are the municipalities that received the most tax revenue:

  1. Detroit: $3.3 million
  2. Grand Rapids: $1.5 million
  3. Lansing: $1.4 million
  4. Ann Arbor: $1.2 million
  5. Kalamazoo: $1 million
  6. Flint: $648,000
  7. Traverse City, Hazel Park and Adrian all will receive $594,000.

For a full list of municipalities, counties and tribes that will receive marijuana tax revenue, go to www.michigan.gov/treasury.

Contact Adrienne Roberts: amroberts@freepress.com



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“Trustworthy” AI consortium focused on ethics, security launches in West Michigan

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“Trustworthy” AI consortium focused on ethics, security launches in West Michigan


Artificial intelligence is rapidly reshaping everything from classroom conversations to social media, and leaders at Grand Valley State University (GVSU) say West Michigan is positioning itself to help determine how the technology is used, responsibly.

The university’s College of Computing is launching the West Michigan Trustworthy Artificial Intelligence (AI) Consortium, aimed at helping businesses, researchers and the community better understand how to use artificial intelligence.

Right in the heart of Grand Rapids, along the Medical Mile, the consortium will meet at the Daniel and Pamella DeVos Center for Interprofessional Health (DCIH) every week, with quarterly meetings open to the general public.

The effort is aimed at helping West Michigan industries adopt AI that fits their specific needs, while problem-solving for security, bias, privacy, and ethical concerns.

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Right in the heart of Grand Rapids, along Medical Mile, the consortium will meet at the Daniel and Pamella DeVos Center for Interprofessional Health (DCIH) every week, with quarterly meetings open to the general public. (Abigail Taylor/WWMT)

Marouane Kessentini, Ph.D, Dean of the GVSU College of Computing told News Channel 3 that a wide range of companies in the region are bringing forward questions of where, and how, to ethically integrate artificial intelligence into their practices.

“Here in West Michigan, we have a high concentration of many industries, health, manufacturing, and of course high-tech companies,” said Kessentini. “The first questions are about security, privacy, ethics and bias. It’s not just about deploying tools. It’s about deploying them responsibly.”

Kessentini said the consortium will focus on training, research and community education, with a heavy emphasis on data privacy, cybersecurity and misinformation.

“There are many examples where AI systems were trained on data that wasn’t diverse,” he said. “That can lead to inaccurate results. That’s why testing and training are critical.”

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The consortium will bring together faculty researchers, students, and industry leaders, with weekly meetings planned to develop guidance for using AI at scale.

The goal is to help companies validate AI outputs, clean and manage data, and identify bias before systems are put into real-world use, especially in high-risk industries like healthcare and manufacturing.

Some projects will involve software design, others will focus on creating public data sets that are reliably sourced, but anonymized for safe use, and many more are yet to be ideated.

Some projects will involve software design, others will focus on creating public data sets that are reliably sourced, but anonymized for safe use, and many more are yet to be ideated. (Abigail Taylor/WWMT)

Some projects will involve software design, others will focus on creating public data sets that are reliably sourced, but anonymized for safe use, and many more are yet to be ideated. (Abigail Taylor/WWMT)

The initiative is backed by $1,031,000 in federal support, through the Community Project Funding (CPF) process, resources that U.S. Representative Hillary Scholten (D-MI-03) said she advocated for among members of congress in Washington.

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“West Michigan should be leading the way in how artificial intelligence is developed and used, and that starts with investing in people and institutions we trust,” said Rep. Scholten. “This funding will help GVSU bring together educators, industry, and public partners to build AI systems that are ethical, secure, and transparent while preparing students for good-paying jobs and strengthening our region’s economy. I’m proud to support this work and to continue delivering federal investments that ensure West Michigan remains at the forefront of responsible innovation.”

It’s important that AI is useful, but also safe…

GVSU also launched an online certificate portal that is open for community members interested in learning about ethical AI use, for free.

Kessentini said the training is for the general public to learn how to navigate the technology, including the risks and limitations.

“It’s important that AI is useful, but also safe,” said Edgar Cruz, master’s student with a badge in cybersecurity.

Cruz is currently researching how AI systems can be attacked or manipulated with poisoned data, specifically as it relates to vehicle-to-vehicle communication, where AI helps self-driving cars exchange information like speed and position.

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“We want to ensure that the system is robust and safe,” he said. “Because obviously people are involved.”

Kessentini said the consortium is designed to be a public resource, not just an academic project.

Quarterly community meetings will be open to the public, and training materials are available online through the College of Computing website.

“This is innovation with purpose,” he said. “We want to start here in Grand Rapids, but we want to make a global impact.”



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New Michigan O-line coach Jim Harding has one goal for spring practice

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New Michigan O-line coach Jim Harding has one goal for spring practice


Jim Harding, Michigan’s new offensive line coach, has one goal coming out of spring practice: he wants to have a set starting five plus a solid sixth lineman for good measure.

Michigan begins spring practice March 17 and concludes with the spring game on April 18.

Harding, appearing on the Michigan in-house podcast, “In the Trenches” hosted by Jon Jansen, joined new Michigan head coach Kyle Whittingham’s staff from Utah, where Whittingham was head coach the last 21 years. Harding spoke about a number of topics, including returning to the Midwest — he grew up in Maumee, Ohio, and his wife is from Farmington Hills — and his love for the Detroit Tigers, but most important was his discussion about building the Wolverines’ offensive line.

“I’d like to establish the starting five where you feel good that when you go into fall camp,” Harding said on the podcast that posted Wednesday. “Those are the guys that are working together immediately from Day 1.”

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Harding said he uses a sixth lineman — he terms that player the “rhino” — quite a bit and would like to have at least two ready to go. The Wolverines also need depth at center considering only Jake Guarnera has snapped in a game.

“And then just having that physicality, nastiness of the offensive line,” Harding said. “Just kind of develop that.”

Since arriving earlier this year at Michigan, Harding said he’s been impressed by the linemen and their desire to work hard on conditioning and developing their craft by asking questions and wanting feedback. They have gone to dinner as a group to get to know each other away from the facility, and Harding has enjoyed the process.

“The things that you can’t measure right now is our physicality or our toughness, things like that,” Harding said. “I’m confident that it won’t be an issue, but that’s kind of the next step once we get pads on, (finding out) who are kind of the Alpha dogs in the room that are going to set the tone for the unit, and then, obviously, the offense. But really pleased with what I’ve seen so far.”

Harding shared offensive coordinator Jason Beck’s approach to installing the offense.

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“The way (Beck) runs it, everything’s on the table Day 1 in practice,” Harding said on the podcast. “So we’ll get a script with, if you count red zone, probably 60 or so plays, and any play can be called. It’s really unique, and I’d never done it this way, but Coach Beck, actually calls it like he does in the game. There are no scripts, and so we’ll just move the ball down the field, and if it’s a third play and it’s third and 3, well he’s going to call a third-and-3 call.

“So you really have to have the kids prepared for all 60 of those. And then the next day there’ll be maybe different formations and things like that once we get the concepts down in the O-line room for the run game. Now it’s just a matter of dressing up different things. It’s a lot of stuff early on, because every run scheme we have could be called on that first day, every pass protection we have could be called on that first day. So it’s a front-loaded installation.”

achengelis@detroitnews.com

@chengelis



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