The vertical video gold rush has pulled in one of the biggest players in traditional media — the NFL. Or at least, one of its marquee franchises.

The Kansas City Chiefs are diving into the micro-series realm with a comedy called El Offseason. The Spanish-language show will follow the misadventures of four (fictional) team employees whose offseason months spiral into chaos. The team says the nine-episode series will combine elements of sketch comedy with the wild plot twists of a telenovela.

El Offseason is set to premiere June 12 in the United States, Mexico and Spain. As part of the NFL’s global markets program, the Chiefs have marketing rights in the latter two countries (along with several other franchises), hence the Spanish-language effort. A trailer for the series is below.

“This is exactly the kind of storytelling opportunity the offseason creates,” said Lauren Denowitz, vp brand marketing and fan engagement for the team. “When the games stop, the connection matters even more. El Offseason lets us show up for our fans in a way that feels fun, culturally relevant, and completely different from anything we’ve done before — while still staying true to who we are.”

The Chiefs have made a concerted push into entertainment in recent years. The team launched a production studio in early 2025. The team was also featured in a 2024 Hallmark holiday movie and an ESPN docuseries called The Kingdom.

Argentinian filmmaker Sebastián “Mega” Díaz directs and co-writes El Offseason. The Chiefs are producing the series with La Doble, fable.works and Samba Digital; the latter is the team’s social agency in Mexico and Spain. The series will run on YouTube in the United States and on Instagram, TikTok and Facebook internationally. Episodes will debut on Tuesdays and Fridays.

“As the NFL grows its presence in the U.S. and abroad, we continue to focus on meaningful engagement with our fans,” said NFL chief marketing officer Tim Ellis. “The Kansas City Chiefs’ El Offseason reflects a league-wide commitment to develop creative storytelling that authentically connects with our Latino fans in the U.S. and Spanish-speaking communities worldwide, bringing them closer to the game while building excitement for the season ahead.”

KANSAS CITY, Kan. (KCTV) – Two brothers running a lemonade stand received an unexpected boost this week when Kansas City Kansas police and firefighters responded to a call about their operation.

Parez and Jakkhi Reese have been selling lemonade, Kool-Aid and snacks at 33rd and Webster for years. But this week, someone called 911 to report the boys selling lemonade on the corner.

When officers and firefighters arrived, they did not shut down the stand. Instead, they became its best customers.

Officers rally support

Officer Morgan Reed was among the first to arrive during the afternoon shift. She immediately began calling colleagues to encourage them to stop by.

“I was calling everybody, yeah. I was just calling everybody — hey, make sure you guys stop by the lemonade stand. And then just whenever they were busy, a couple people were able to swing by,” Reed said.

The calls worked. In about 30 minutes, dozens of officers purchased lemonade and Kool-Aid from the brothers. The sales totaled $280.

More than money

For Parez and Jakkhi, the experience meant more than the revenue.

“It means a lot because they gave us like… a big sticker to use on our shirts. And they was like — now you’re an official police officer,” the brothers said.

Reed returned the next day and spent another $40. She said moments like this represent what community policing should look like.

“I think as a lot of us, we’re kids growing up in this city. And this was the thing that we always looked forward to as kids, is these friendly police interactions,” Reed said.

Goals beyond the stand

Parez said his motivation extends beyond collecting badge stickers.

“I just wanted to like help the homeless and buy me a new e-bike because that has been my dream since I was little,” Parez said.

Jakkhi said he plans to use his share to buy diapers for his nephew and niece.

The brothers said they will continue operating the stand throughout the summer. Reed said she will likely return again.

Both boys were invited to attend a free boys and girls football camp put on by the Kansas City Kansas Police Department. More information is available at this link.

KSHB 41 reporter Grant Stephens covers downtown Kansas City, Missouri. He also focuses on stories of consumer interest. Share your story idea with Grant.

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Kansas City’s Crossroads Arts District has a new attraction opening ahead of one of the world’s biggest sporting events.

Kansas City’s Crossroads Arts District gets a new media tech museum ahead of the World Cup

The Media Tech Museum opened Monday, bringing more than 1,000 rare and historic media devices – some dating back to the 1860s – to the heart of downtown.

Owner Jon Trozzolo said the timing was no accident.

“To open this museum was strategic, by design. We’ve been planning on this, we’ve been budgeting for it, and working diligently, 10, 12, 14, hours a day for the last six months to be open before the World Cup, but also to be open before summer,” Trozzolo said.

The museum is located just a block from a KC Streetcar stop and surrounded by hotels and the convention center – a location Trozzolo carefully chose for maximum visibility and foot traffic. It opened just days before FIFA World Cup fans arrive in the city.

“This museum is going to benefit tremendously from the World Cup and the huge audience and the huge traffic that it’s going to generate. However, that’s only temporary,” Trozzolo said.

Trozzolo walked through some of the collection, which spans the history of how media technology has shaped everyday life.

“A lot of these devices tell a story. My grandfather used to listen to the Royals game on that radio. My grandma used to use that kind of crank phone when she was in a rural area,” Trozzolo said.

The museum traces the arc of electronic communication across generations.

“How we communicate electronically from the telegraph to the telephone to the phonograph to the radio, the wireless radio, the CB radio … the list goes on and on and on that directly affect our personal life as well as our professional life,” Trozzolo said.

Trozzolo said the museum fills a gap in the city’s cultural landscape.

“I wanted to do this because there’s nothing like this in Kansas City,” Trozzolo said.

He hopes the museum will become more than a temporary stop for World Cup tourists – aiming to make it a year-round destination for students, visitors, and anyone curious about how media technology has transformed the way we connect.

This story was reported on-air by a journalist and has been converted to this platform with the assistance of AI. Our editorial team verifies all reporting on all platforms for fairness and accuracy.

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