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Iowa State AD Jamie Pollard talks future retirement, booze | Hines
Iowa State AD Jamie Pollard on Tailgate Tour for new coaches
Iowa State athletic director Jamie Pollard on the opportunity for new coaches on Tailgate Tour
WATERLOO – It was probably a bit more than two years ago when the hints, innuendo, gossip and speculation started to accumulate.
In conversations with coaches or administrators or the otherwise well-connected within Iowa State athletics circles, any discussion about the not-too-distant future of Cyclone sports would take a sort of detour.
‘You know,’ they’d say, ‘Jamie isn’t going to be here forever.’
Do tell, I’d ask.
‘It wouldn’t shock me,’ they’d note, ‘if Jamie called it a career sooner than you’d think.’
Jamie being, of course, Jamie Pollard, Iowa State’s longest-tenured athletics director. He is, of course, still Iowa State’s athletic director, and he’s under contract to be so through 2030 after signing a five-year extension early in 2025. Which, given the gathering momentum of speculation about a potential impending retirement, surprised plenty of people plugged in to the Jacobson Athletic Building when it was announced.
So the rumor mill, as it so often does, began spinning again. This time, with an explanation of why it was wrong the first time.
Iowa State president Wendy Wintersteen, who would announce her own retirement three months after that Pollard extension, asked the athletic director to extend his record-setting tenure to keep continuity and stability on the university’s front porch while it underwent change at the top.
Or so the story went.
“I don’t know that I’d say that’s 100 percent accurate,” Pollard said last month when I presented him with that scenario at the Cyclone Tailgate Tour.
“It’s close.”
Whatever the exact machinations, Pollard will enter his 22nd year guiding Iowa State athletics this fall, but, you know, he won’t be forever.
“I’ve basically said if this was a game of soccer, we’d be in extra time,” Pollard, 61, told me. “Nobody knows how much time is left on the clock, including the player.
“A big thing for (wife) Ellen and me, is there is a ‘next,’ and we want to physically and mentally be able to enjoy ‘next,’ but, at the same time, I want to make sure when that day comes, that we hand it off in as good a spot as can be.”
Which is no small reason why that retirement many were expecting was postponed when Wintersteen told him her career was winding to its end. After being at a place for two decades, what’s a few more years? Especially if it helps keep that place you care deeply about better situated for the future.
Eventually, though, that postponement will end. That future will arrive – without Pollard.
“At some point and time that’s going to happen for all of us, right?” Pollard, who recently became a grandfather, said. “When’s the right time to do that? We’ll have to figure that out.
“It’s a work in progress.”
That work is complicated by the sheer volume of volatility collegiate sports are currently enduring. When the industry’s leaders become regulars at congressional testimony, it’s a pretty good sign that things are not going smoothly and orderly. And even more locally, Iowa State just had a head coaching change in football, axed its gymnastics program, began a women’s wrestling program, projects a future budget shortfall and has something like a $200 million development underway with CyTown.
I’m not saying an AD changeover will be like a couple of jugglers trying to pass flaming chainsaws, but I mean, maybe I am?
“At some point in time, you have to transition it to whatever comes next,” Pollard said, “and unfortunately, our industry, the ground’s changing under our feet as we talk. We’re going to have to figure out how to deal with that part of it, and I think a big part for Iowa State is just making sure our financial situation is as solid as it can be.
“It’s clearly not what it once was, but we’re never going back to those days, either.”
Budget issues softened, but still significant
It made headlines last year when Iowa State athletics presented that it was projecting a $147 million budget deficit through 2031, largely, the school said, due to the House settlement that allowed for revenue sharing with student-athletes. Essentially, it was a new $20 million-plus yearly line item for a department whose budget only eclipsed $100 million in 2022.
The Cyclones, through internal alterations, have been able to cut that project deficit, essentially, in half, Pollard said. Still, something like a $75 million budget shortfall over the next five years is nobody’s idea of a good time.
“The low-hanging fruit has been picked,” Pollard said. “You can’t just always go back to raise ticket prices, donations – that’s going to have to be a part of it, just plain and simple, but that’s not going to get us there, either.
“There’s going to have to be some other decisions that are made, whether it’s campus-wise, regents-wise or state-wise.”
Pollard noted there could be changes to how Iowa State handles its tuition, scholarships and student fees. The state, he said, could make the athletic department the beneficiaries of a gambling tax hike or provide direct support for CyTown, which the university is betting on being an “economic engine.”
“There’s just things like that,” Pollard said. “There’s still some fruit to be picked, but it’s not the low-hanging fruit.”
Which begs the obvious question – is any of that fruit of the fermented variety?
Will Iowa State sell alcohol at games?
Pollard has long been resistant to calls to serve alcohol to the general public at Jack Trice Stadium and Hilton Coliseum.
It’s been a consistent position for the better part of two decades. You may remember he said, “People are flat-out slobs,” last year when asked for reasons why Iowa State doesn’t sell booze at games. It made the news and everything.
Still, a $75 million deficit is a $75 million deficit, and, well, booze means dough.
“It’s something we’re considering,” Pollard said. “Continuing to discuss.”
Iowa State has been selling alcohol at Jack Trice Stadium in recent years when musical acts have taken up residence, and that’s been something of an educational experience for Iowa State.
Reviews I’ve gotten have been hit-and-miss in how well it’s actually worked from a fan perspective. Which is to say, the expedience with which you can get a beer hasn’t been great. Of course, that is exactly the sort of thing Iowa State is trial-running during these concerts.
“The stadium’s not built to clog the concourses for people standing in line to go to the bathroom or go to the concession stands,” Pollard said.
Then there’s also the 4,000 people who leave Iowa State football games at halftime to hit the tailgate lots before returning to the game. If Jack Trice Stadium goes wet, re-entry goes away.
“As the person who will get the emails from those 4,000 people,” Pollard said, “that will be a tough pill for those people to swallow.
“There’s tradeoffs, so those are things we’ve got to work our way through.”
Ultimately, though, the door is open. Or, rather, it is being kicked down by a $75 million deficit. Which is enough to convert longtime holdouts like Iowa State – and, specifically, Pollard – to reconsider their stance.
“As athletics director, I’m the voice for the campus,” Pollard said, “so to say it was Jamie Pollard who didn’t want to sell alcohol, that was just me representing the university’s decision. I agreed with the decision, but it wasn’t just my decision.
“Secondly, we have to look at the fruit that’s not low-hanging, and there will be tradeoffs. I’ve had several donors that are upset if we sell beer. But that will be a discussion with those people, ‘If we do this, this is why we’ve had to do it.’”
Tailgate Tour turns 20
After doing media interviews, shaking hands and talking ball at the Cyclone Tailgate Tour stop at SingleSpeed Brewing, Pollard made his way to the end of the brewery’s long bar to order a flight of beer.
Before long, he was at the microphone. As the sun streamed in through the windows behind him, he addressed the couple of hundred Iowa State fans spending their lunch hour welcoming the Cyclone big shots to northeast Iowa.
There was talk of the success of the last year. The optimism for the future. There was, too, a bit of reminiscing about the 20 years of Tailgate Tours that have made their way across the state. This entire operation – one that reaches thousands of Cyclone fans in their hometowns every year – has been Pollard’s project.
The first era of those road trips created connections. The next sustained and grew them.
After talking to the Cyclone faithful, shaking some more hands and talking some more ball, Pollard walked back to the Iowa State bus, bound for the next stop.
Iowa State columnist Travis Hines has covered the Cyclones for the Des Moines Register and Ames Tribune since 2012. Contact him at thines@amestrib.com or (515) 284-8000. Follow him on X at @TravisHines21.
A proposed data center in Clinton, Iowa, is dividing residents
Recently, a split City Council in Clinton chose not to place a moratorium on any new data center projects.
A recent item on DesMoinesRegister.com invited Iowans to share their thoughts about data center construction and how their elected leaders are handling to push to build more of the facilities. Below is a selection of the responses we received.
Don’t give public benefits to data centers few people want
Anyone remember the Troubled Asset Relief Program (TARP) in 2008? The Chrysler Motor Co. bailout in 1979? How about the savings and loan crisis in the 1990s? These all involved large, for-profit companies owned primarily by shareholders.
Big companies have come to expect preferential tax treatment, subsidies and bailouts. They expect taxpayers to pick up the tab if they fail.
If Big Tech falters with its intention to impose data centers on our society, the same thing will happen.
Data centers and the CO2 “Pipeline to Nowhere” present some similar threats: water resource exploitation, decreased property values, higher utility rates, health and safety risks, and dismal prospects for human employment. Taxpayers will be expected to carry the load despite the fact that hardly anyone wants the data centers or the pipeline.
The top seven Big Tech oligarchs increased their wealth by $1.7 trillion since 2024. They are likely to come crying if things don’t work out. Let’s collectively decide that data centers are a problem and show resistance. Pay attention to what is going on with decision makers. Especially at the local and county level.
Jeff Milks, Oelwein
How long will data centers’ consumption be sustainable?
The mayor of Council Bluffs got it right. Mayor Jill Shudak proposed a moratorium on new data centers to the Council Bluffs City Council. The council voted it down, citing a possible loss of economic growth.
Council Bluffs is home to two of Google’s hyperscale data centers, which are massive computing facilities, typically spanning over 10,000 square feet and housing 5,000 or more servers. These facilities consume massive amounts of water and electricity.
A third hyperscale center is under construction. Given the massive consumption of our natural resources, a pause or moratorium makes sense, we need to figure out what is sustainable in the long run.
Patricia Fuller, Council Bluffs
Companies shouldn’t need our help to build data centers
Why are our elected officials in such a hurry to give our resources to big tech, especially by moving forward with or without the approval of the communities they serve, such as Palo?
The officials who believe these data centers will be such a benefit to their communities should be talking to the people who are already affected by these centers. The U.S. Department of Energy has directed grid operators to order some large data centers to switch to on-site backup generators so there will be enough power for regular citizens. It does not require an extensive search to find information as to why so many people who live where data centers already exist are opposed to them; higher energy costs, massive water consumption, noise, just to name a few.
The data centers should cover their own costs rather than receiving billions of dollars in financial incentives from state and local governments and not be built in communities where the community members oppose them.
Lori Amos, Center Point
Each data center forever changes Iowa’s landscape
“Take your medicine, it will be good for you. And here is a little something extra to make it taste better,” said every developer coming into Iowa who wants to gobble up more precious land for a project with questionable merit.
Iowa soils have a structure that once disturbed may take years to recover from, if they ever return to past productivity.
Hog confinement buildings represent thousands of acres of disturbed soil covered with concrete. Housing and urban sprawl continue to eat up fertile land. Wind turbines cover their development tracks by leveling and seeding disturbed soils at the project’s conclusion, but during development each turbine build causes a shocking amount of soil destruction.
And now we have data centers creating a huge footprint over the soils of our state. As energy needs rise with the growth of data centers comes expansive new power plant builds. Any of these endeavors alone might be causing minimal loss of acres, but this is all happening together. We need to stop and seriously assess what this means for our future as an agricultural state. Who is benefiting by exploiting our land?
Every developer has a well-thought-out strategy to convince us this is all good for us. We don’t need manipulative strategy. We need transparent and honest information and an Iowa-first strategy going forward. This is for us to decide. not them.
Berleen Wobeter, Toledo
Data centers are OK if resources are available
If the water resources are readily available to handle the needs of these centers, I think they are something local governments should consider.
John Torbert, Clive
For data centers, the product doesn’t at all justify the cost
I am worried that data centers are a significant drain on our resources, contribute to increased energy bills for residents, and are primarily used to gather data that is sold online.
Furthermore, if people are against traffic cameras and government surveillance, it follows that they should also be against the data centers that collect and store this information.
John Moore, Newton
Don’t invest to enable government surveillance
They are called data centers. What they really are is mass surveillance centers. They will be leveraged for government and corporations to track individuals and much more. Building them and disrupting wildlife and Iowa’s beautiful landscape is just sinful.
Mary Crist, West Des Moines
No new data centers in Iowa
Data centers are a huge concern for thousands of Iowans. That’s what Iowa Citizens for Community Improvement learned from a statewide survey we did in May.
They gobble up our water, energy and farmland, among other things. And they also gobble up our tax dollars to the tune of billions each year through property tax abatements, sales tax exemptions and other subsidies.
The technology that data centers use may be new, but the underlying story has been around a long time: big corporations profit by extracting and over-using our finite resources, while offloading the costs onto taxpayers and our communities.
People are turning out in large numbers to tell their elected officials: No new data centers in Iowa! So far, nearly 20 Iowa counties have passed data center moratoriums. More are needed.
Analysts say the current AI data center expansion far exceeds what we need for our normal, day-to-day lives, which makes me wonder: Is this mostly about putting a lot more money in the pockets of Big Tech’s wealthy tycoons?
Let’s use some common sense and put a long pause on this too-fast, too-much expansion. Prudence will serve us well.
Hugh Espey, Des Moines
1st round—RHP Cade Townsend
3rd round—RHP Carson Jasa
4th round—RHP Dylan Marionneaux
7th round—LHP Cole Tryba
10th round—RHP Luke Alwood
Catcher Owen Ayers was promoted from Double-A Knoxville to Triple-A Iowa.
Right-hander Jace Beck was also promoted to Iowa from Knoxville.
Right-hander Kevin Valdez was promoted to Knoxville from High-A South Bend
Catcher Miguel Useche also went from South Bend to Knoxville.
Smokies right-hander Yenrri Rojas was transferred to the development list.
Iowa Cubs right-hander Liam Hendricks, right-hander Kyle Wright, left-hander Aaron Bummer and catcher Eric Yang have all been released.
Right-hander Jake Woodford has elected to become a free agent.
If I missed anyone, I apologize. I know there are a lot of announcements on amateur free agents, but none of those have been made official yet.
The Iowa Cubs were edged by the Memphis Redbirds (Cardinals), 10-9.
Jaxon Wiggins started this game and ran into a lot of trouble in the third inning, giving up five runs. The final line on Wiggins was five runs on two hits and five walks over 2.2 innings. Wiggins struck out three.
Iowa fought back and took the lead with a four-run fourth and a two-run fifth, but the bullpen couldn’t hold the lead. Corbin Martin ended up getting the loss after giving up a walk-off single in the bottom of the ninth. Martin’s final line was one run on three hits over 1.1 innings. The run was unearned, but it was his own throwing error that caused it to be unearned, so he has no one to blame but himself. Martin walked two, one intentionally, and struck out one.
Iowa had 12 hits and ten walks in this game, but all 12 of the hits were singles.
Center fielder Brett Bateman was 2 for 6 with three RBI and one run scored.
Third baseman Owen Miller was 2 for 5 with two RBI.
Second baseman James Triantos was 2 for 4 with a walk and a run scored.
DH Owen Ayers didn’t slow down in Triple-A. Ayers was 3 for 4 with a walk and a stolen base in his I-Cubs debut.
Nice defense from Bateman.
Martin took the loss in the ninth, but he got out of trouble in the eighth on this nifty double play.
The Knoxville Smokies were burnt by the Montgomery Biscuits (Rays), 5-1.
Luis Martinez-Gomez was activated off the injured list and pitched the first four innings. Martinez-Gomez allowed one run on two hits, with one of those hits being a solo home run in the fourth. He walked two, hit one batter and struck out one.
Evan Taylor pitched the next two innings and got the loss after allowing one run on two hits. Taylor struck out one and walked no one.
The Smokies managed just three hits tonight. DH Andy Garriola was 1 for 2 with a sac fly. Right fielder Alex Ramírez went 1 for 4 with a double and he scored on the sac fly.
The South Bend Cubs were caged by the Peoria Chiefs (Cardinals), 9-3.
Starter Ethan Flanagan pitched 3.1 innings and surrendered two runs on two hits. The two hits were a triple and a home run though. Flanagan struck out five and walked no one.
Luis Rujano had a rough go of it and took the loss. Rujano got rocked for five runs on three hits and two walks over just one-third of an inning. He struck out one.
First baseman Josiah Hartshorn was 2 for 3 with a walk. He had an RBI single in the third inning and later scored in that frame.
The Myrtle Beach Pelicans got blasted by the Kannapolis Cannon Ballers (White Sox), 9-1.
Emilio Ramos started and got the loss after he was tagged for three runs on four hits over just two innings. Ramos walked three and struck out one.
Just four hits, all singles, for the Pelicans. Left fielder Ethan Conrad was 1 for 3 with a walk.
Alexis Hernández was also 1 for 3 with a walk. He scored once.
Second baseman Ezequiel Pena hit his first professional home run.
Video: Iowa football QB Jeremy Hecklinski provides summer update
Iowa football’s Jeremy Hecklinski meets with media on July 15, 2026.
The accounting student whose name is attached to the University of Iowa’s endowment for the head football coaching position and who created an athletics excellence fund at the school grew up as a “truck-stop kid.”
Will Moon raced around towering semis while his parents labored to grow what, six decades later, is now the massive, hugely popular Iowa 80 World’s Largest Truck Stop along Interstate 80 at the Walcott exit.
The longtime UI donor and namesake of the Moon Family Head Football Coach died on Thursday, July 16. He was 64.
“I was very saddened to hear about Will’s passing,” Hawkeye coach Kirk Ferentz said in a news release. “Will and his wife Renee have been very generous in their support of our program and Hawkeye athletics. Hawkeye student-athletes will benefit from their gifts for years to come.”
Moon arrived in Iowa City at the perfect moment for a football fan in the fall of 1979, just as coach Hayden Fry was beginning the revival of the Hawkeye football program, and Moon was captivated.
“From that point on, Iowa football was fun again,” Moon told the University of Iowa Center for Advancement in 2021.
Moon grew up working at the truck stop during the summers after his parents took over in the 1960s. His father, Bill Moon, an entrepreneur, bought the truck stop after he found the land for Standard Oil as construction of Iowa’s portion of I-80 neared completion. A year later, Bill Moon convinced Standard Oil to let him run the truck stop, and he took full ownership in 1964.
As a teenager, Moon became interested in the family business and its operations, and, with an aptitude for math, came to the University of Iowa to study accounting, paving the way for a successful business career and to take over the family business.
While at Iowa, Moon met his wife, Renee Breckenridge Moon. Their first date was at The Airliner in downtown Iowa City, where they watched the Hawkeye football team defeat Penn State. Ever since, they cheered for the Hawkeyes from inside Kinnick Stadium, in opponents’ venues and at bowl games.
Moon and his wife rank among UI Athletics’ most generous donors. Their support created an endowment fund for the operational needs of Hawkeye football, establishing the Will and Renee Moon Excellence Fund for unrestricted athletics initiatives, and providing leadership support for the Kinnick Edge Campaign to revitalize the north end zone. In recognition of this generosity, the UI permanently designated the football leadership position, ensuring that Moon Family Head Football Coach will be the official title held by Ferentz and all future UI head football coaches.
“Will was one of the kindest, most genuine people you could ever meet, and his love for the Hawkeyes was unwavering,” Iowa athletics director Beth Goetz said in a news release. “His generosity and loyalty helped shape Iowa Athletics, but it was the relationships he built and the way he cared for others that will be remembered most. He was a dear friend and truly part of the Hawkeye family.”
Visitation will be Monday, July 20, from 4-8 p.m. at Runge Mortuary in Davenport. Funeral services will be Tuesday, July 21, at 10 a.m. at Calvary Church of Walcott, followed by burial at Walcott Cemetery.
Jessica Rish is an entertainment, dining and education reporter for the Iowa City Press-Citizen. She can be reached at JRish@press-citizen.com or on X, formerly known as Twitter, at @rishjessica_
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