Economic boost expected as Indianapolis hosts Final Four

INDIANAPOLIS (WISH) — As Indianapolis prepares to host one of the biggest events in college basketball, downtown business owners say they are getting ready for a surge in customers.

“We do have some extra inventory coming in just to make sure we have enough for anybody who’s in town that may need something, but we carry a pretty heavy selection of souvenirs and that type of thing all year round,” said Kim White, Co-owner of Circle City Souvenirs.

The NCAA Men’s Final Four on April 4th and 6th is just the main event. The city will also host the Division II, III, and NIT Basketball Championships.

The events are expected to bring tens of thousands of fans to the city; filling hotels, restaurants, and entertainment venues.

City leaders say it’s not just about basketball, but the ripple effect across the local economy. According to Morgan Snyder, vice president of communications at Visit Indy, there’s an expected 70,000 visitors coming to the city. Hotels are already sold out.

“According to our partners at Indiana Sports Corp, it’s about a $400 million economic impact,” said Snyder.

From concerts and fan expereinces to events along Georgia Street, Snyder says there will be something for everyone. After months on construction, Georgia Steet is expected to repoen just in time, clearing the way for crowds and celebrations.

“It’ll be a tailgate fan fest zone all weekend long to come in and enjoy. It’ll be a major thoroughfare for fans coming either from Gainbridge Fieldhouse or Lucas Oil Stadium to catch some of the game,” said Snyder.

For businesses, a packed downtown is a chance to shine on a national stage, and make a lasting impression on visitors.

“Typically we do pretty well when we’ve got big events in town. We also sell items like hotel gift shops like Sundries, and snacks and drinks so we do sell a lot of that as well,” said White.

“They’re going to come in and see and find just how vibrant of a destination Indianapolis is. They’re going to come back and book another trip. It’s a strategy that has worked for us for years,” said Snyder

Check out the list of full events here.