INDIANAPOLIS (WISH)— On July 16, the familiar and much-anticipated scent of fresh ice cream will once again fill the air at Monument Circle for the American Dairy Association Indiana’s 37th annual Ice Cream Social. Starting at 10 a.m., this cherished community event holds significance deeper than dessert, as it marks the second year the festivities will directly benefit Indiana Sports Corp.

Local media personalities, mascots and community leaders—dubbed the Community All-Stars—will scoop up joy alongside Indiana residents, serving ice cream sundaes across four lively tents.

For a $5 donation, attendees will savor classic sundaes crafted from Indiana’s rich dairy, complemented by bottled water available for $1. All the proceeds and tips collected journey straight to Indiana Sports Corp, fueling its ongoing mission to inspire communities statewide through sports and create life-changing opportunities for Indiana’s youth.

Behind every scoop is a story of perseverance and sustainability. The American Dairy Association Indiana is a not-for-profit organization fueled by the dedication of Indiana’s dairy farm families. Notably, 94 percent of these farms are family-owned, sustaining local traditions as well as the economy.

These farms embrace stewardship by weaving sustainable practices into their operations. Since 2007, Indiana dairy farmers have achieved remarkable environmental milestones—reducing land use by 21 percent, water consumption by 30 percent, manure production by 20 percent and greenhouse gas emissions by 19 percent.

Farmers’ respect for the land extends to growing crops specifically to nourish their cows and wisely recycling manure to fertilize those same crops, creating a sustainable agricultural loop that benefits the environment and community alike.

Brooke Williams, director of communications for ADAI, said the collaboration’s spirit reflects the organization’s core values: “The Ice Cream Social beautifully ties together our commitment to youth wellness, sustainable farming and community support.

Indiana Sports Corp’s work amplifies those values by fostering opportunities for young people through sports. We’re proud to serve a sweet treat that gives back to the communities that nurture us.”

This summer’s Ice Cream Social at Monument Circle is more than an indulgence—it’s a celebration of Indiana’s farming heritage, community spirit and shared aspirations for youth empowerment. By participating, Hoosiers not only enjoy a delicious treat but also contribute to the growth and vitality of their local sports programs, nurturing the state’s future champions both on and off the field.

Event Details:

• Date: Thursday, July 16, 2026
• Time: 10 a.m.
• Location: Monument Circle, Indianapolis
• Donations: $5 for ice cream sundae | $1 for bottled water
• Beneficiary: Indiana Sports Corp
• Featured Guest: Brooke Williams, director of communications, ADAI

About American Dairy Association Indiana Inc. American Dairy Association Indiana Inc. (ADAI) is a not-for-profit promotion, communication and nutrition education organization funded by and serving Indiana dairy farm families. ADAI champions a thriving dairy community by promoting dairy products and farming while working alongside farmers to find innovative solutions and make positive impacts on consumers and communities.