Indiana
Indiana Football Introduces New Game Day Experience ‘B-Town Boulevard’
BLOOMINGTON, Ind. – A new game day experience called “B-Town Boulevard” is coming to Indiana football games during the 2024 season.
It will be located on the south lawn outside Memorial Stadium and include free and paid fan experiences. Indiana has eight home games this season, beginning Aug. 31 against Florida International.
According to an Indiana Athletics news release, B-town Boulevard opens to the public two and a half hours prior to kickoff with a festival-like pregame atmosphere that features a concert stage for live bands, food trucks, outdoor bar, and family-friendly games and attractions. Enjoy special performances every game by the Marching Hundred, RedSteppers, and IU Cheerleaders. Fans can pick-up the latest gameday apparel and merchandise from the IU Team Store location inside B-Town Boulevard. B-Town Boulevard closes just prior to kickoff.
Indiana is also offering two ticket packages that provide fans with tailgating experiences at B-Town Boulevard.