Lake Land College Broadcast Students Complete Illinois Broadcasters Association Training

Mattoon, IL-(Effingham Radio)- Several Lake Land College broadcast sales students recently earned certification as broadcast sales professionals from the broadcast training company, P1 Learning, in partnership with the Illinois Broadcasters Association’s Sales Training Program.

These students include Greyson Baumann, Mattoon; James Robinson, Robinson; Jason Trigg, Charleston; Erin Kistner, Witt; Lauryn Samuelson, Mattoon; Olivia Carroll, Mattoon; Patricia Ann Kelley, Mattoon; Emma Theriault, Charleston; Madison Hunter, Assumption and Tolin Irby, Charleston.

Students earned their certifications by completing a four-week course, complete with video classes, tests and assignments as part of the broadcast sales class in the Broadcast Communication program at Lake Land College.

P1 Learning is a nationally recognized training company that administers training for hundreds of broadcast stations, corporations and state broadcaster associations to provide content in the topics of sales, leadership, management, on-air, compliance and more.

Broadcast Communication Instructor and Station Manager of WLKL 89.9 FM Greg Powers assisted students in preparing for the certification and explained the benefits of receiving the broadcast sales certification.

“Broadcast employers are always searching for employees who are experienced and qualified in a variety of areas,” Powers said. “This training makes our students very marketable and gives them even brighter career outlooks.”

Each of the professionals will be honored on a plaque displayed alongside those of previous year’s students.

The Illinois Broadcasters Association (IBA) funded the initiative.

“I am extremely grateful to Dennis Lyle, president and CEO of the Illinois Broadcasters Association, and the IBA board for their financial support,” Powers said.

To learn more about Lake Land College’s Broadcast Communication program, contact Powers at 217-234-5335. More information is also available online by visiting the Lake Land College broadcast program page at LakeLandCollege.edu/High-Demand-Programs/Radio-TV-Broadcasting or the WLKL page at 899TheMax.com.

The Broadcast Communication department will also be hosting an open house on Friday, March 22 from noon to 2 p.m. Lunch will be provided at noon. Attendees will have the opportunity to tour the college’s student-run FM radio station, WLKL 89.9 The Max Alternative, explore the TV studio and production control room, and experiment with state-of-the-art camera and video equipment.

For more information about the Broadcast Communication open house, visit the Lake Land College visit page at LakeLandCollege.edu/Visit.

Lake Land College District 517, located in Mattoon, Illinois, serves the second largest community college district in the state, with a total population of 189,869. The Lake Land College district comprises all or part of 15 counties and 31 public school districts in rural east central Illinois. Counties served by Lake Land College include: Christian, Clark, Clay, Coles, Crawford, Cumberland, Douglas, Edgar, Effingham, Fayette, Jasper, Macon, Montgomery, Moultrie and Shelby.