Detroit, MI
Why company says parking spots were listed for $999 ahead of Detroit Lions game
DETROIT – A parking company says that parking rates at three lots near Ford Field in Downtown Detroit were mistakenly listed for $999 due to a tech issue.
On Jan. 16, 2025, the city of Detroit filed a complaint against Park-Rite, Inc., a company that operates 12 parking lots in Detroit, after rates at three lots near Ford Field were listed online for $999 ahead of the Detroit Lions game. Parking rates are regulated by the city, and rates at those particular lots are capped at $150.
As of Friday morning, the city had closed the three parking lots and posted orders to suspend operation at the sites. The lots were re-opened later Friday morning.
Here’s what was explained in court:
What Park Rite says happened
Oral arguments were heard during a status conference held before Judge David J. Allen on Friday, Jan. 17, 2025.
Attorney Michael Vogt spoke on behalf of Park Rite. He said that Park Rite uses Spot Hero, a digital parking marketplace, to market, advertise rates, and sell reservations online. He said the $999 price was mistakenly published to Spot Hero due to a tech issue and has since been corrected.
He said that the e-commerce manager for Park Rite, Miguel Nouhan, put the $999 number in the system as an “inventory control measure” within their online dashboard to let him know when there are overlapping events scheduled in Detroit. A change occurred in Spot Hero that caused the $999 rate in the internal dashboard to mistakenly be published on the public website without his knowledge.
“Spot Hero changed the way their logic works very recently and didn’t notify me to explain how it works so, basically, they’re telling me that even though on my side it says in caps ‘EVENT SOLD OUT INVENTORY 0′, if I put 999 in there, it’s going to automatically pull that number in when there’s an overlapping event,” Nouhan said. “For example, if there’s an event at the Music Hall and at Ford Field, it’s gonna take the highest of the two rates whether there’s inventory available or not.”
Nouhan said under oath that the $999 rate published on Spot Hero was not published intentionally. He said when he notice the issue he contacted his representative with Spot Hero and they corrected the issue.
Was anyone charged $999?
According to Vogt and Nouhan, no, nobody was charged $999.
Nouhan said a customer was “never ever” charged $999 for a parking space at one of those three lots. He said that if someone had booked at the $999 price, he would have noticed the next morning and “would immediately refund it.”
What happens next?
Judge David J. Allen said the court was satisfied that the $999 rate hadn’t been charged and that the company acknowledged it was a mistake and corrected the issue. He ordered that the lots be re-opened.
A special conference has been scheduled for 10 a.m. on Jan. 22, 2025. At this conference, they will decide if the case will be dismissed.
—> Previous report: 3 parking lots accused of charging up to $1,000 for Detroit Lions playoff parking
3 lots located near Ford Field
The lots are located near the intersection of Randolph Street and Gratiot Avenue, just a few hundred feet south of Ford Field.
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