Coca-Cola launching new canned cocktail combining Coke and Jack Daniel’s Tennessee Whiskey

Coca-Cola is partnering with Brown-Forman to make a brand new canned cocktail combining Coke and Jack Daniel’s Tennessee Whiskey. The drink, which additionally will probably be obtainable in a zero-sugar choice, is hitting cabinets in Mexico later this yr earlier than increasing globally.

The mixture brings collectively “two of the world’s most recognizable and invaluable emblems,” the businesses mentioned in a press launch, and can embrace “clear duty symbols” to point the beverage is for legal-aged drinkers. It should sometimes have 5% alcohol by quantity, however that can fluctuate relying on nation.

BrownForman CEO Lawson Whiting mentioned that the partnership “brings collectively two traditional American icons to ship shoppers a style expertise they love in a manner that’s constant, handy, and transportable.” He added that the brand new drink will “speed up enlargement and proceed to develop our enterprise around the globe.”

Mexico was picked as a launch market as a result of each manufacturers are in style there and the nation has a well-developed ready-to-drink market, a Brown-Forman spokesperson advised CNN Enterprise. A US launch is meant for someday in 2023.

Coca-Cola has been aggressively increasing its alcoholic drink choices because the pattern grows. Jack and Coke joins Topo Chico Onerous Seltzer and Merely Spiked Lemonade, each made in partnership with MolsonCoors. The corporate can be scheduled to launch Fresca Blended later this yr, a spirit-based cocktail created together with Corona brewer Constellation Manufacturers.

Gross sales of canned cocktails have exploded as drinkers search for comfort and new flavors past wine and beer. The beverage class grew 53% final yr and is projected to develop one other 29% over the subsequent three years, in keeping with knowledge from IWSR Drinks Evaluation.

Punchier flavors and drinks from recognizable model names may additionally assist corporations breakthrough within the rapidly rising sector. BrownForman mentioned in a latest earnings launch that Jack Daniels is experiencing a “resurgence” in gross sales and the corporate has plans to develop the whiskey much more this yr.

In the meantime, rival Pepsi can be eying the pattern: HARD MTN DEW, a sugar-free canned cocktail with 5% alcohol by quantity, hit cabinets just a few months in the past.

The-CNN-Wire
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