Lifestyle
NPR’s new chief content officer: ‘I’ve been training for this job my whole life’
NPR has hired Nadine Zylstra to be its chief content officer. She is a veteran of Pinterest, YouTube and Sesame Workshop.
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NPR has hired a new chief content officer less than two weeks after overhauling its newsroom. Nadine Zylstra is tasked with expanding audiences for the public radio network’s news, entertainment and music in an increasingly digital world.
Zylstra comes to NPR from Pinterest, where she was the global programming chief. She previously was the global head of YouTube Originals and a top programming executive for Sesame Workshop, the nonprofit parent and producer of Sesame Street. She currently sits on the board of directors of PBS SoCal.
A native of South Africa, Zylstra says her first job in the U.S. was as a producer for the cable music channel VH-1 on celebrity news and wanted something different. She has since been hailed for her work promoting understanding across racial and ethnic divides for Sesame Street and programs for women at YouTube.
“I really feel like I’ve been training for this job my whole life,” Zylstra says in an interview. “I really do care about making the world a better place. When I am at my best, it’s when that connection between what I do and what I care about really comes together.”
NPR President and CEO Katherine Maher praised Zylstra, noting her work at Sesame and Pinterest’s reputation as a rare corner of relative kindness in the often harsh world of social media.
“In Nadine, we found somebody who comes out of public media… who understands the importance of media with a mission and a purpose, and as a tool for civic engagement,” says Maher in an interview. She says Zylstra will evaluate NPR’s portfolio of broadcast shows and podcasts in terms of whether they are fully reaching and serving audiences, and what might be missing from NPR’s offerings.
Additionally, Maher says, Zylstra understands the role of “joy and humor” in NPR’s programming, and how to create fresh content for new audiences as habits shift rapidly.
Zylstra will start in July and be based at NPR’s Culver City, Calif., office but come to NPR’s headquarters in Washington, D.C. at least once a month.
Gary Knell, a former chief executive of Sesame Workshop and NPR, calls Zylstra a dynamic figure who attracts brilliant colleagues.
“She’s a creative magnet for talent,” Knell says. “She has positive vibes.”
Knell says Zylstra came to work at Sesame in New York City after she collaborated with the company to develop a multiracial children’s show in her native South Africa. She later helped to create shows in tough spots, such as Kosovo, for the production company.
In this 2006 photo, Nadine Zylstra stands on the left, with filmmaker Linda Goldstein Knowlton, President and CEO of the Sesame Workshop Gary Knell, filmmaker Linda Hawkins Costigan, puppeteer Marty Robinson and President and CEO of the Museum of Television & Radio Pat Mitchell at the premiere of “The World According To Sesame Street.”
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Bryan Bedder/Getty Images/Getty Images North America
“I would imagine this is an NPR move to bring in someone who is very familiar with social media platforms and YouTube content and is very able to drive content,” Knell says.
Pivotal moment for public media
Zylstra will oversee the leaders of NPR’s newsroom, music department, podcasts and related departments. But Maher stresses that Zylstra will not be involved in news decisions. While NPR Editor-in-Chief Tommy Evans will report to Zylstra on strategic matters, he will remain in charge of the journalism, Maher says. He will also remain part of Maher’s executive cabinet.
“I felt as though NPR’s journalism is rock solid and we’ve got great editorial leadership, and it was not probably the place where we needed additional layers,” Maher says. “I wanted someone who was really thinking about the expansiveness of public media’s mission and how we serve our audiences, how we encourage the innovations.”
NPR remains one of the most prestigious and wide-reaching outlets in broadcast news. More than 42 million people rely on it each week, on all its platforms, though that figure represents a drop from previous levels.

It continues to win awards for its news coverage, often conducted in concert with member stations around the country. NPR’s Planet Money has just spun off a best-selling book. NPR’s video series Tiny Desk Concert has 12 million subscribers on YouTube alone. The network created a weekly radio show around it and sold the rights to the format in Japan and South Korea.
Maher recently landed a pair of gifts totalling more than $113 million to improve NPR’s tech and distribution channels, strengthen its ties with member stations and market itself more effectively.
And yet, this is a daunting moment for NPR. Broadcast audiences are down throughout commercial and public media. News fatigue has set in. While NPR remains a top podcast producer, it lost its preeminent slot as iHeartRadio created hundreds of podcasts simply by repackaging all its radio shows. And then there’s the political backdrop.
President Trump and his allies have rallied supporters by accusing NPR and PBS of bias, a charge the networks deny. Last summer, the Republican-led Congress pulled funding from public media at Trump’s urging.
Before that happened, NPR received between 1 to 2% of its annual budget directly from the federal government. Its member stations had relied far more heavily on federal funds; They were, on average, roughly 10% of the stations’ revenues.
After losing the funds, layoffs rippled through public media. And because local public radio stations pay NPR to broadcast its shows, such as Morning Edition and All Things Considered, NPR recently determined it must cut about 30 newsroom positions through buyouts and layoffs. Greater cuts were forestalled in part by an anonymous $33 million gift — one of the two announced earlier this year.
The ferocity of changes buffeting the media industry is an opportunity Zylstra says she intends to embrace.
“Part of what’s exciting about the moment is putting the user at the center of the experience,” Zylstra says.
NPR’s track record with chief content officers
The position of chief content officer has a choppy record at NPR. Kinsey Wilson, an innovator in online news, was the first to hold the role nearly two decades ago. Wilson urged NPR to invest in digital content, acknowledging consumption of broadcast news was sliding.
Shortly after becoming NPR’s CEO in 2014, Jarl Mohn eliminated the job. He said at the time that he wanted to quell tensions between the radio and digital sides of the public media network. He also thought it important to strengthen relationships more directly with listeners. Mohn made clear he would be his own chief strategist.

His successor, the late John Lansing, sought to revive the chief content officer position but NPR struggled to fill the role. In 2023, Lansing named Edith Chapin, then NPR’s editor in chief, to become acting chief content officer, as well.
Chapin stepped down last summer just days after the Congressional vote to undo more than a half-century of supporting public media. She said the burden of simultaneously performing two grueling top-level jobs for two years had ground her down.
The way Zylstra sees it, content creation and distribution must go hand in glove.
“If somebody is searching for you, you’ve got to be there. And all the same, you’ve got to understand why are you there. How does that fulfill your mission? Who are you making this for and how are they experiencing it?” she says. “I think that’s how I can help our teams connect the dots across their individual workstreams that move us forward.”
Disclosure: This story was written and reported by NPR Media Correspondent David Folkenflik and edited by NPR Deputy Business Editor Emily Kopp and Managing Editors Vickie Walton-James and Gerry Holmes. Under NPR’s protocol for reporting on itself, no corporate official or news executive reviewed this story before it was posted publicly.
Lifestyle
Azar Nafisi on the movie adaptation of ‘Reading Lolita in Tehran’
Azar Nafisi on the set of Eran Riklis’ Reading Lolita in Tehran
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A new film version of Azar Nafisi’s critically-praised, worldwide bestselling memoir, Reading Lolita in Tehran, is now in theatres.
The film shows a group of women meeting clandestinely in Nafisi’s home in the mid-1990s, to read forbidden books. They read classics of the West, like Madame Bovary, The Great Gatsby, Pride and Prejudice, and Lolita.
Education had become dangerous and even deadly during the Islamic Revolution, and reading forbidden books was Nafisi’s way to fight back.
The film, directed by Eran Riklis, begins with Nafisi as a university professor and ends with her exiled from her homeland. Nafisi told Scott Simon about the experience of seeing herself and her story depicted on the big screen, “I feel towards it the way I feel towards my children.”
The film is directed by Eran Riklis and won the the Audience Award and a special jury prize at the 2024 Rome Film Festival.
It stars Iranian actors Goldshifteh Farahani, Zar Amir Ebrahimi, and Mina Kavani. Like the author, some of the actors are exiled from Iran.
Actor Golshifteh Farahani stars as Azar Nafisi in Eran Riklis’ Reading Lolita in Tehran.
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Greenwich Entertainment
“These girls were very different, one from the other,” Nafisi said of the students who studied with her in Tehran. Remembering them now, and seeing them depicted on the screen, Nafisi saw anew the power of great literature.
“Outside the classroom, they probably wouldn’t talk to one another. But in that class, they learned to communicate and to connect,” she said.
Through the stories in the books, Nafisi said each woman could find more and become more herself. “It reached a sort of magic,” she said.
The magic was brutally broken by a government that was desperate to quiet the voices of dissenters. Nafisi’s homeland changed quickly into a place she barely recognized
“This wasn’t my land,” she told Simon. “This was a country ruled by a regime that stoned people to death.”
When the religious hardliners in the government banned women from appearing in public without a headscarf, the film shows Nafisi, played by Goldshifteh Farahani, agonizing in front of a mirror with a black headscarf.
“The expression on her face is fear, because by and by, she disappears into this garment,” Nafisi said. For some, the headscarf was a symbol of the place of women in society, but for Nafisi the stakes were even higher.
“This is not a political fight. This is an existential one,” she said. “Our identity as human beings, as women, has been taken away from us.”
When fighting against covering her hair became too dangerous, Nafisi found small ways to rebel. “I never wore my scarf properly. I would always show a few strands out of the scarf to tell them, ‘You don’t own me.’”
Nafisi’s book about fighting the Iranian Revolution through the simple act of reading was an international bestseller, won numerous literary awards, and was named as one of the “100 Best Books of the Decade” by The Times (London).
Nafisi now lives in Washington, D.C., and continues to make a passionate case for the role of artists and writers in society.
She shared with Simon an illustrative story from the beginning of Islamic Revolution. The new leaders tore down the statues of the king and the royal family and changed the names of streets. But when they tried to bring down the statue of Persian poet Abul-Qâsem Ferdowsi, and erase his place of honor within the culture, the people opposed it.
“I thought how fantastic that they can bring down the statue of the Shah, but they can’t touch the poet,” she said.
Lifestyle
Twice the stink! Two rare corpse flowers at the Huntington are set to bloom
Get ready to catch a whiff of stink. Not one, but two rare corpse flowers are set to bloom at the Huntington in the coming days, with one of them making its first-ever public bloom.
If both plants unfurl on the same day, it would be just the second time a double bloom has ever occurred at the Huntington.
For those unfamiliar with these funky flora, be warned. Corpse flowers bloom for just 24 to 48 hours, and once opened, they reek of gym socks, rotten eggs and decaying flesh … or, well, a corpse.
Brandon Tam, associate curator of orchids for the Huntington, speaks to reporters in front of two corpse flowers as they prepare to bloom.
(Kayla Bartkowski / Los Angeles Times)
Couple that with their tropical native climate of Sumatra, Indonesia, and you’re in for a sweaty, stinky viewing experience.
The stench is important for pollination, said Brandon Tam, the Huntington’s associate curator of orchids. It attracts carrion beetles and flesh flies, which lay their eggs on rotting animal carcasses.
At the Huntington, pollinators aren’t the only thing it entices. Since the garden exhibited its first corpse flower in 1999, thousands of people flock to its conservatory every summer, just to smell these putrid plants.
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It smells like rotting flesh, but thousands of people will be lining up to catch a whiff.
“The kids that first came in 1999 are now bringing their kids — their own kids — to experience this over 20 years later,” Tam said. “It’s amazing, this plant, the impact that it has had over many generations.”
Glendale resident Trinity Shi, 42, witnessed three blooms at the Huntington in 2022 and 2023 and compared the smell to rotten fish: pungent, but not unbearable. She was excited to feature such an unusual specimen on her Instagram plant blog, @cubehousejungle, and hopes to make it to this year’s bloom too.
“It feels really prehistoric to look at this plant, because it is so giant,” Shi said of the corpse flower, which can grow over 12 feet tall. “It’s become kind of like a mascot for the Huntington.”
Thanks to cultivation techniques, the Huntington coaxes the plants to bloom every two to three years, not four to six like they do in their natural habitat, where they’re endangered.
Still, the blooms are notoriously unpredictable, Tam said. He guessed one of the plants will bloom in the coming days.
This upcoming bloom spotlights a plant nicknamed Odora, who last opened in 2024, and Odorysseus, a rookie public bloomer. Visitors offered name suggestions for Odorysseus on the Huntington’s Instagram page, where contenders included Stinkerbell, Gagatha and Count Flatula, among others.
It’s not unusual for the Huntington to have multiple soon-to-be bloomers on display. But only once, in 2018, did two plants actually unfurl on the same day.
A detailed view of a corpse flower as it prepares to bloom.
(Kayla Bartkowski / Los Angeles Times)
For Odora and Odorysseus, siblings from a 2002 pollination, a double bloom is unlikely, Tam said. The plants are inclined to bloom out of sequence, “because they want to pollinate another plant that’s in the vicinity.” That can’t happen if they bloom simultaneously.
Though many refer to these plants as “flowers,” they are actually an “inflorescence,” a flowering structure containing hundreds of smaller blooms inside.
When it’s almost time for the plant to open, the spadix — a conic protrusion from inside the plant — emerges and accelerates in growth, climbing up to six inches per day. After a few days, its growth slows down.
“When it gets to about the one-inch range, we’ll know it’s about to bloom for us fairly soon,” Tam said.
When it does bloom, the spathe — leaflike structures encasing the plant — unfurl around 3 or 4 p.m., reaching maximum size in the early hours of the morning. The odor comes from the spadix, which heats up to about 98 degrees to strengthen the smell.
Brandon Tam, associate curator of orchids at the Huntington, walks past the corpse flowers as they prepare to bloom.
(Kayla Bartkowski / Los Angeles Times)
From there, visitors have until about 3 to 5 p.m. to smell the plant before it closes back up and collapses, losing its odor. Eventually, the plant returns as a leaf or a flower, photosynthesizing energy in preparation for its next bloom.
Today, the Huntington houses 43 corpse flowers, making it one of the largest corpse flower collections in North America. The Huntington cultivates them on-site and has distributed many to botanic gardens and zoos across the country.
“It’s important when it comes to conservation that we make plants accessible,” Tam said. “If we’re able to share these plants with other organizations and other hobbyists, we’re able to decrease the amount of plant theft that occurs in the wild, where a lot of conservation work is much needed.”
Eager sniffers can visit the Huntington from 10 a.m. to 5 p.m. Wednesday to Monday. Be sure to stay hydrated, cool and patient, as it’s humid inside the conservatory and lines can be long. For those who want to track the blooms’ progress from afar, catch the Huntington’s online livestream.
Library, art museum, botanical garden
The Huntington
Address: 1151 Oxford Road, San Marino
Admission: $13-34; children 3 and under, free; “Museums for All” (SNAP EBT) program, $5.
Info: huntington.org
Lifestyle
Shy on the dance floor? Virtual reality ‘partners’ aim to help you find your groove
Entrepreneur David Huang tests out a VR headset while conducting demonstrations of the social dance lesson app Dance Guru at the Augmented World Expo in Long Beach, Calif., June 17, 2026.
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Chloe Veltman/NPR
Wedding season is in full swing, bringing with it a familiar sense of dread for anyone who fears the dance floor.
But relief may finally be at hand with the help of a new app, Dance Guru, and a virtual reality (VR) headset.
The social dance instruction app transports users to a spacious, digital dance studio. Waiting inside is a computer-generated coach: a handsome, male avatar wearing a shirt open to his navel. He speaks with a slightly gravelly English accent.
“Watch me now,” he instructs at the start of a waltz lesson — which NPR tried out at the Augmented World Expo in Long Beach, Calif., an annual conference showcasing the latest developments in virtual and augmented reality.
The avatar then demonstrates a basic box step.

From there, the lesson becomes interactive. The coach tells the user to hold his hand while an electric pinging sound tracks the student’s foot placement.
“One, two, three, four, five, six,” the virtual teacher counts down.
When the user stumbles, he remains remarkably patient. “Do not worry, foundations take time. Let’s try that again. Work on grounding your steps more intentionally.”
Solving the beginner’s dilemma
Dance Guru creator David Huang said he came up with the idea for the app a couple of years ago out of frustration.
“I always wanted to learn to dance and I was always terrible at it,” Huang said. “And I always ended up stopping midway through the lessons.”
He soon realized that many beginners hit the exact same roadblocks.
“Private lessons are too expensive, and you feel like you’re always forgetting the dance steps,” Huang said. “You cannot find a partner to dance with. So I figured maybe I can create something like this.”
The Dance Guru platform currently offers tutorials in salsa, bachata, waltz, and cha-cha, in both lead and follow modes. To make the digital instruction feel authentic, Huang used motion-capture technology to record the movements of real-life dance teachers — with their permission.
Building on the legacy of online tutorials and video games
Dance Guru belongs to a small but growing wave of apps using VR to demystify social dance. At a nearby booth, conference attendee Victor Chen is testing out a competing app called Trip the Light. It currently offers salsa lessons, as well as freestyle options, where a user can dance with a partner without having to learn specific steps.
Trip the Light’s booth at the Augmented World Expo included posters of the app’s virtual instructors. Real-life performers, who gave Trip the Light permission to motion capture their movements, were used as a basis for these avatars.
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“A lot of times when you’re trying to learn a choreography, it’s watching a YouTube video and you have to pause it, rewind, and play it,” Chen said. “If you were to have a virtual avatar dancing in front of you and correcting for any parts that you missed, it might be a lot easier.”
Interactive video games like Dance Dance Revolution and Just Dance, and YouTube tutorials have been helping people improve their skills in private for years. But those games are mostly aimed at solo players. Unlike the new generation of immersive VR apps, they cannot simulate the mechanics or confidence required for partner dancing on a live dance floor.
The reality check
But this kind of app won’t work for every dancer.
“Everyone learns a little bit differently. And so unless you have a game that has lots of different ways of teaching, you’re going to have things that work for some people and don’t work for others,” said Ariana Katana, a trained contemporary dancer and dance content creator who’s active on YouTube, Twitch and other platforms. “Also, it’s hard to dance with a headset on.”
And then there’s the issue of not being able to physically feel a virtual partner’s hand or shoulder while dancing with them. Patrick Ascolese, the creator of Trip the Light, said the experience could become more tactile in the future. “Haptic suits and wearables will be coming, but I think we’re a little away from that,” he said.
Ascolese said even with their limitations, immersive tools like Trip the Light have immense potential as judgment-free training grounds — giving reluctant dancers the baseline confidence they need to eventually step onto the dance floor with real partners in the real world, including at weddings.
“Just like anything else, practice makes perfect,” said Ascolese. “So the more time you spend in VR with a virtual partner, it works towards helping you get over that social hurdle. We are teaching you the moves that you have to do in order to go out and have fun.”
Jennifer Vanasco edited the broadcast and digital versions of this story. Chloee Weiner mixed the audio.




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