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Here's how TikTok creators are preparing for a TikTok ban

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Here's how TikTok creators are preparing for a TikTok ban

TikTok creators are preparing for the app to potentially be shut down in the U.S. this month unless it’s sold to a non-Chinese company.

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As a TikTok shutdown looms, many creators are preparing for life without the popular social media app that serves as news, entertainment and for some: income.

TikTok will be banned in the U.S. this month unless its owner, ByteDance, is sold to a company outside of China.

President-elect Donald Trump has asked the Supreme Court to block the law from going into effect — and NPR’s Bobby Allyn has reported that “for all the TikTokers out there who use the app every day, I think it’s fair to say it’s unlikely it will be disappearing anytime soon.”

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But creators on the app are saying their goodbyes and planning for the app as they know it to go away in a matter of weeks.

For some creators, the end of TikTok would mean losing their main source of income.

Cora Lakey quit her six-figure job in talent acquisition and project management in October — because she was able to make a living on TikTok.

“I was, I would say, equaling my corporate salary for about three months before I took the leap to quit,” Lakey said.

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TikTok has allowed her to pay off some of her student debt. Unlike her corporate job, becoming a full-time TikTok creator has also provided her autonomy over how she spends each hour of her day.

But recently she’s seen comments that a TikTok ban might force influencers like her to “get a real job.”

In a TikTok video, she retorted, “Influencers aren’t out of touch for crying about the TikTok ban. You’re out of touch for not realizing this is a real industry.”

Women have the most to lose: Eighty-four percent of influencers are women, according to a 2024 report from Influencer Marketing Hub, which follows the social media industry.

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“Some would argue that with TikTok shutting down, they could wipe out about $1.3 billion in U.S. small business and creator revenue within just one month,” said Nicol Turner Lee, senior fellow in governance studies and director of the Center for Technology Innovation at the Brookings Institution.

“The creator economy is valued at $250 billion globally,” Turner Lee added.

President Biden signed the bill that would potentially ban TikTok, citing threats to national security.

The app gathers a lot of personal information from users, and lawmakers say they are concerned about the Chinese government spying on American users, or manipulating the platform to advance its own interests.

But Adam Aleksic, who goes by @etymologynerd on TikTok, doesn’t believe these claims.

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“It’s not about China. It’s about the fact that they can’t control mass communication anymore, which has also been obvious since the war in Gaza started,” Aleksic said in a TikTok video.

Aleksic echoes a theme a lot of TikTok users share about the ban.

“The gatekeepers hate this, but they know they can’t stop us from using all of social media,” he said. “Instead, they can just try to limit us to the platforms they have the most control over.”

Among TikTok users, there’s a feeling of loss.

“I’m not as worried as I am disappointed,” said Anna Vatuone, who coaches people on developing their personal brands online.

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Vatuone says she finds most of her clients through TikTok. Ahead of a potential ban on the app, she’s telling her hundred and eighty thousand followers to find her on Instagram and Substack.

“Rule one of personal branding is don’t put all your eggs in one basket,” Vatuone said. “Diversify and make sure that you’re in a lot of different places, because the truth is we don’t own our profiles anywhere.”

Ralph Tyndall posts videos about cardmaking to his one-and-a-half million followers. He’s been a full-time content creator for almost two years, and says it allowed him to leave his tech job that burned him out.

“I’ve kind of just been ignoring it, knowing that I don’t really have any control,” he said of a potential TikTok ban.

Tyndall used to make around $160 thousand annually at his tech job, however he now makes more as a content creator. He says he’ll be alright without the additional income from TikTok — but it’s the loss of community he’s more worried about. He’s been on TikTok longer than any other social media platform, and doesn’t want to lose the following he’s built up.

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“While it’s great to chase the metrics and numbers and views, the thing that keeps me coming back is the community,” Tyndall said.

Rishika Vinnakota is a TikTok influencer who posts about her life as a college student to her twenty thousand followers. She says she’s “disappointed just because I built a community,” adding that “it’s really hard to get people to follow you from one platform to another, especially if you have a smaller platform.”

Vinnakota has three on-campus jobs, but makes the most of her income from TikTok partnerships and brand deals.

“It’s a little sad to go through and relive all my videos and download them and, you know, plan to post them on another platform,” she added.

Vinnakota uses a separate app to download her videos without the TikTok watermark — since videos posted on TikTok can’t be downloaded without the app’s logo.

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While she can upload her TikTok videos to another platform, it won’t be as lucrative. Having a large following on TikTok makes brands want to work with her — and she doesn’t have nearly as many followers on other social media platforms.

“I mean, all of this could have been dealt with in a much better way,” she said of the lawmakers who orchestrated the potential ban.

“I’m still going to take content, film, post, edit. I’m going to do everything I do,” Vinnakota said. “It just might not be on TikTok anymore.”

This story was edited for radio by Barry Gordemer and edited for digital by Treye Green. It was produced by Claire Murashima.

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‘Everything I knew burned down around me’: A journalist looks back on LA’s fires

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‘Everything I knew burned down around me’: A journalist looks back on LA’s fires

A firefighter works as homes burn during the Eaton fire in the Altadena area of Los Angeles County, Calif., on Jan. 7, 2025.

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On New Year’s Eve 2024, journalist Jacob Soboroff was sitting around a campfire with a friend when he made an offhand comment that would come back to haunt him: The last thing he wanted to do in the new year, Soboroff said, was cover a story that would require donning a fire-safe yellow suit.

Just one week later, Soboroff was dressed in the yellow suit, reporting live from a street corner in Los Angeles as fire tore through the Pacific Palisades, the community where he was raised.

“This was a place that I could navigate with my eyes closed,” Soboroff says of the neighborhood. “Every hallmark of my childhood I was watching carbonize in front of me. … There were firefighters there and first responders and other journalists there, but it was an extremely lonely, isolating experience to be standing there as everything I knew burned down around me in real time.”

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In his new book, Firestorm: The Great Los Angeles Fires and America’s New Age of Disaster, Soboroff offers a minute-by-minute account of the catastrophe, told through the voices of firefighters, evacuees, scientists and political leaders. He says covering the wildfires was the most important assignment he’s ever undertaken.

“The experience of doing this is something that I don’t wish on anybody, but in a way I wish everybody could experience,” he says. “It’s given me insane reverence for our colleagues in the local news community here, who, I think, definitionally were exercising a public service in the street-level journalism that they were doing and are still doing. … It was actually beautiful to watch because they are as much a first responder on a frontline as anybody else.”

Interview highlights

Firestorm, by Ben Soboroff

On the experience of reporting from the fires

You’re choking with the smoke. And I almost feel guilty describing it from my vantage point because the firefighters would say things to me like: “My eyeballs were burning. We were laying flat on our stomach in the middle of the concrete street because it was so hot, it was the only way that we could open the hoses full bore and try to save anything that we could.” …

I could feel the heat on the back of my neck as we stood in front of these houses that I remember as the houses that cars and people would line up in front of for the annual Fourth of July parade or the road race that we would run through town. Trees were on fire behind us — we were at risk of structures falling at any given minute. It was pretty surreal because this is a place I had spent so much time as a child and going back to as an adult. … I had no choice but to just open my mouth and say what I saw to the millions of people that were watching us around the country.

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On undocumented immigrants being central to rebuilding the city

These types of massive both humanitarian and natural disasters give us X-ray vision for a time into sort of the fissures that are underneath the surface in our society. And Los Angeles, in addition to being one of the most unequal cities between the rich and the poor, has more undocumented people than virtually any other city in the United States of America. Governor Newsom knew that with the policies of the incoming administration, some of the very people that would be responsible for the cleanup and the rebuilding of Los Angeles may end up in the crosshairs of national immigration policy. And I think that that was an understatement. …

Pablo Alvarado in the National Day Laborer Organizing Network said to me that often the first people into a disaster — the second responders after the first — are the day laborers. They went to Florida after Hurricane Andrew, to New Orleans after Katrina, and they’d be ready to go in Los Angeles. And I went out and I cleaned up Altadena and Pasadena with some of them in real time.

And only months later did this wide-scale immigration enforcement campaign begin … on the streets of LA as sort of the Petri dish, the guinea pig for expanding this across the country. And it’s not an exaggeration to say that the parking lots of Home Depots, where workers [were] looking to get involved in the rebuilding of Los Angeles, has been ground zero for that enforcement campaign.

On efforts to rebuild

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The pace is slow and it’s sort of a hopscotch of development. And I think for people who do come back, for people who can afford to come back, it’s going to be a long road ahead. You’re going to have half the houses on your street under construction for years to come. And for people that do inhabit those homes, it’s going to an isolating experience. But there’s an effort underway to rebuild. …

There’s also a lot of for-sale signs. And that’s the sad reality of this, is that there are people who, whether it’s that they can’t afford to come back … or that they just can’t stomach it, I think, sadly, a lot people are not going to be returning to their homes.

On what the Palisades and Altadena look like today

They both look like very big construction sites in a way. There are still some facades, some ruins of the more historic buildings in the Palisades. … But mostly it’s just empty lots. And in Altadena, the same thing. If you drive by the hardware store, the outside is still there. But it’s a patchwork of empty lots. Homes now under construction. And lots and lots of workers. … There are still a handful of people who are living in both the Palisades and in Altadena, but for the most part, these are communities where you’ve got workers going in during the day and coming out at night. …

We have designed this community to be one that’s in the crosshairs of a fire just like the one we experienced and that we will certainly, certainly experience again, because nobody’s packing it up and leaving Los Angeles. People may not return to their communities after they’ve lost their homes, but the ship has sailed on living in the wildland urban interface in the second largest city in the country.

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On seeing this story, personally, as his “most important assignment”

Jacob Soboroff is a correspondent for MS NOW, formerly MSNBC.

Jacob Soboroff is a correspondent for MS NOW, formerly MSNBC.

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Jason Frank Rothenberg/HarperCollins

I don’t think I realized at the time how badly I needed the connections that I made in the wake of the fire, both with the people who have lost homes and the firefighters, first responders who were out there, but also honestly with my own family, my immediate family, my wife and my kids, my mom and my dad and my siblings and myself. I think that this was a really hard year in LA, and I think in the wake of the fire, I was experiencing some level of despair as well. Then the ICE raids happened here and sort of turned our city upside down. And this book for me was just this amazing cathartic blessing of an opportunity to find community with people I don’t think I ever would have otherwise spent time with, and to reconnect with people who I hadn’t seen or heard from in forever.

Anna Bauman and Nico Wisler produced and edited this interview for broadcast. Bridget Bentz, Molly Seavy-Nesper and Beth Novey adapted it for the web.

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The Best of BoF 2025: A Tough Year for Luxury

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The Best of BoF 2025: A Tough Year for Luxury
High-end brands struggled to shake the gloom, with no sign of a rebound in view. Yet bright patches have emerged, with fresh energy from creative revamps, investor confidence in Kering’s new CEO and outperformance of labels like Hermes, Brunello Cucinelli and Prada.
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Feeling cooped up? Get out of town with this delightful literary road trip

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Feeling cooped up? Get out of town with this delightful literary road trip

Tom Layward, the narrator and main character of Ben Markovits’ new novel, The Rest of Our Lives, introduces himself in a curious way: On the very first page of the book, he talks, matter-of-factly, about the affair his wife, Amy, had 12 years ago, when their two kids were young.

Amy, who’s Jewish, got involved at a local synagogue in Westchester; Tom, who was raised Catholic and is clearly not a joiner, remained on the sidelines. At the synagogue, Amy met Zach Zirsky, who Tom describes as “the kind of guy who danced with all the old ladies and little pigtailed girls at a bar mitzvah, so he could also put his arm around the pretty mothers and nobody would complain.”

After the affair came out, Tom and Amy decided to stay together for the kids: a boy named Michael and his younger sister, Miriam. But, Tom tells us “I also made a deal with myself. When Miriam goes to college you can leave, too.” The deal, Tom says, “helped me get through the first few months … [when] we had to pretend that everything was fine.”

Twelve years have since passed and the marriage has settled back into a state of OK-ness. Miriam, now 18, is starting college in Pittsburgh and because Amy is having a tough time with Miriam’s departure, Tom alone drives her to campus.

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And, once Tom drops Miriam off, he just keeps driving, westward; without explanation to us or to himself; as though he’s a passenger in a driverless car that has decided to carry him across “the mighty Allegheny” and keep on going.

The three-page scene where Tom passively melds into the trans-continental traffic flow constitutes a master class on how to write about a character who is opaque to himself. “[Y]ou don’t feel anything about anything,” Amy says early on to Tom — an accusation that’s pretty much echoed by Tom’s old college girlfriend, Jill, whom he spontaneously drops in on at her home in Las Vegas, after being out of touch for roughly 30 years.

But, if Tom is distanced from his own feelings (and vague about the “issue” he had “with a couple of students” that forced him to take a leave from teaching in law school), he’s a sharp diagnostician of other people’s behavior. What fuels this road trip is Tom’s voice — by turns, wry, mournful and, oh-so-casually, astute.

There’s a strain of Richard Ford and John Updike in Tom’s tone, which I mean as a high compliment. Take, for instance, how Tom chats to us readers about a married couple who are old friends of his and Amy’s:

[Chrissie] was maybe one of those women who derives secret energy from the troubles of her friends. Her husband, Dick, was a perfectly good guy, about six-two, fat and healthy. He worked for an online tech platform. I really don’t know what he did.

So might most of us be summed up for posterity.

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As Tom racks up miles, taking detours to visit other folks out of his past, like his semi-estranged brother, his meandering road trip accrues in suspense. There’s something else he’s subconsciously speeding away from here besides his marriage. Tom tells us at the outset that he’s suffering from symptoms his doctors ascribe to long COVID: dizziness and morning face swelling so severe that daughter Miriam jokingly calls him “Puff Daddy.” Shortly after he reaches the Pacific, Tom also lands in the hospital. “Getting out of the hospital,” Tom dryly comments, “is like escaping a casino, they don’t make it easy for you.”

The canon of road trip stories in American literature is vast, even more so if you count other modes of transportation besides cars — like, say, rafts. But, the most memorable road trips, like The Rest of Our Lives, notice the easy-to-miss signposts — marking life forks in the road and looming mortality — that make the journey itself everything.

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