Are psychedelics getting a tech rebrand? : It’s Been a Minute

Are psychedelics the next big thing?

Psychedelics include the drugs LSD, magic mushrooms, peyote, and often ketamine and MDMA too, among others. And some of these drugs have a history of spiritual practice spanning millennia. Then many of these drugs became synonymous with hippies and 60s and 70s counterculture.  But now, psychedelics have new cheerleaders: tech bros and CEOs. So why the rebrand?

To get into it all, Brittany is joined by Maxim Tvorun-Dunn, PhD candidate at the University of Tokyo, and Emma Goldberg, business reporter at the New York Times, to discuss what it means that these drugs are getting championed – and sometimes financially backed – by the tech elite, and how might that affect our culture’s relationship with psychedelics.

This episode originally aired on March 24, 2025.

Interested in hearing more of Brittany’s series “Losing My Religion?” Check out these episodes:

Goodbye, church… Hello, Wellness Industrial Complex!
Am I a god?! Why “manifesting” your reality is easier than ever 

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This episode was produced by Liam McBain. It was edited by Neena Pathak. Our Supervising Producer is Cher Vincent. Our Executive Producer is Barton Girdwood. Our VP of Programming is Yolanda Sangweni.