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Where Movement Meets Meaning: The story behind Vault Strength Club’s community-first fitness culture

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Where Movement Meets Meaning: The story behind Vault Strength Club’s community-first fitness culture

Founded in April 2024, Vault Strength Club (VSC®) is redefining wellness culture in South Africa. Born from a desire to create more than just a fitness group, VSC® blends movement, lifestyle, and meaningful connection into one inclusive, empowering community. From humble Saturday runs to collaborations with major brands and dynamic events, the club has rapidly grown into a thriving hub where fitness meets friendship, and every member plays a vital role in the journey

What inspired you to start your community, and what’s your vision for VSC®?

Vault Strength Club (VSC®) was founded in April 2024 out of a desire to create an inclusive space that combines fitness, lifestyle, and meaningful connections. I’ve always been passionate about building communities that offer more than just physical activity, it’s about creating a movement where individuals can connect, grow, and elevate one another. Our vision is to redefine wellness culture in South Africa, curating a space where fitness, social connection, and personal development intersect.

Vault Strength Club

How has VSC® evolved over time, and what significant milestones have you achieved?

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What started as casual Saturday runs quickly evolved into a thriving community. In under a year, we’ve celebrated several milestones, building a consistent, committed community that shows up weekly. Hosting successful collaborations and events with leading brands and organizations such as Under Armour, Women’s Warehouse Charity Foundation, 247 Represent, LITA Water, Revive Electrolytes, Raising Queens Foundation, Red Bull to name a few, Launching our own merchandise line to further solidify our identity and  expanding into fitness-focused events like padel tournaments, hikes, and social gatherings to deepen engagement.

How do you foster a sense of community and camaraderie among your members?

We are intentional about creating an inclusive and supportive space. Beyond our weekly runs, we host padel tournaments, celebrate members’ weekly achievements by checking their stats and awarding their efforts every Saturday, and encourage members to support each other throughout the week. Our leadership team ensures that every individual feels like a valued part of the movement.

@vaultstrengthclub The energy our community brings every Saturday is unmatched. VSC Forever 🖤🔐 #vsc #runclub #running #vaultstrengthclub ♬ HUMBLE. – Kendrick Lamar

What are some of the biggest challenges facing fitness communities in South Africa, and how do you address them?

Key challenges include safety, inclusivity, and accessibility. Running and fitness spaces can sometimes feel intimidating, which prevents new participants from joining. We deliberately foster a non-judgmental environment where everyone feels welcome. Additionally, safety is paramount, whether during our runs or the larger events we host with brand partners and organizations. We prioritize ensuring our members feel secure at all times and making sure nobody gets left behind

What’s your take on people saying fitness communities have become the dating site of their dreams, has your community had some blooming love?

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At VSC®, our focus is on fostering meaningful relationships rooted in fitness, friendship, and collaboration. We’ve seen strong friendships, partnerships, and professional opportunities develop within our space. Our goal is to cultivate a supportive, inspiring environment where genuine connections thrive.

Vault Strength Club

What’s your philosophy on training and coaching, and how do you stay up-to-date with the latest research and trends?

Our philosophy is holistic and sustainable. We believe in balancing physical performance with mental well-being, proper recovery, and consistent effort. I personally stay informed by engaging with fitness professionals, and continuously integrating new methodologies. We also pay close attention to local and global wellness trends.

Original article appeared on GLAMOUR’s May issue 2025

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Fitness

10 minutes of swimming might not sound worth it – but I tried it for 2 weeks and found the benefits of a quick dip

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10 minutes of swimming might not sound worth it – but I tried it for 2 weeks and found the benefits of a quick dip

The concept of ‘exercise snacking’ has never been more popular. Not only is it convenient and accessible, but there is solid scientific evidence that short bursts of physical activity can yield real benefits for our health. But can a swimming workout be an effective ‘exercise snack’?

A study published in the European Heart Journal found that just 15 to 20 minutes of vigorous physical activity a week (almost as low as two minutes a day) was enough to significantly lower the risk of heart disease, cancer and early death. The study defined vigorous activity as any exercise that leaves you out of breath and raises your heart rate, including swimming.

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The Fitness Secrets of Wimbledon’s Top Tennis Pros

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The Fitness Secrets of Wimbledon’s Top Tennis Pros

While many of us are far from becoming top-ranked athletes, there’s plenty to learn from the pros when it comes to optimising our health and fitness. From Janik Sinnner’s muscle-building techniques to Novak Djokovic’s devotion to longevity, dig into these tennis pros’ secrets for peak performance.

Joris Verwijst/BSR Agency//Getty Images

CARLOS ALCARAZ

Fitness Game Changer:

Sand Footwork Drills

Any pro tennis player has to play with agility, but Alcaraz can move. To do so at a high level, the 21-year-old performs lateral movement drills in the sand, teaching his feet to drive up from an unstable surface. This can help prevent ankle injuries and build strength in his calves and shin muscles.

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jannik sinner

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JANNIK SINNER

Fitness Game Changer:

Landmine Rotations

Sinner has historically lacked the physical prowess of his competitors, so the 23-year-old has gone all in on strength and mobility work. He does landmine rotational exercises such as the hollow body landmine press, which builds upper-body power.

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novak djokavic

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NOVAK DJOKOVIC

Fitness Game Changer:

Devotion to Longevity

He’s been around this long for a reason. Djokovic, 37, eliminated gluten and dairy from his diet, started practising mindfulness techniques like conscious breathing and visualisation, and even brought a hyperbaric chamber to the 2019 US Open.

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ben shelton

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BEN SHELTON

Fitness Game Changer:

Explosive Strength Moves

Known for his consistently fast serves, Shelton, 22, relies on single-leg training, using dumbbells to do lateral lunges, step-ups, and even Bulgarian split squats. He focuses on exploding upward on every rep so he’s ready to attack the ball on each serve.

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frances tiafoe

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FRANCES TIAFOE

Fitness Game Changer:

Overcoming Isometrics

Tiafoe spent last off-season doing overcoming isometrics: exercises that force the 27-year-old to hold a position against a load he can’t move. This aids in boosting power and strength and can improve joint health.


fitness magazine cover featuring a muscular man with kettlebells

If there’s one thing Kori Sampson knows, it’s how to optimise your body composition for performance. To tap into his knowledge as an elite athlete and coach, we asked him to create a 4-week plan to help you move faster, recover quicker and keep pushing when the fatigue sets in – all while improving your muscle-to-fat ratio.

Ready to build muscle, burn fat and come out the other side looking, feeling and performing better? Click here to get 14 days of free access to the plan via the Men’s Health app.

Lettermark

Andrew Gutman, NASM-CPT is a journalist with a decade of experience covering fitness and nutrition. His work has been published in Men’s Health, Men’s Journal, Muscle & Fitness, and Gear Patrol. Outside of writing, Andrew trains in Brazilian Jiu-Jitsu, helps coach his gym’s kickboxing team, and enjoys reading and cooking. 

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Personal Trainer Reveals the No. 1 Exercise to Do Daily for a Strong Deep Core

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Personal Trainer Reveals the No. 1 Exercise to Do Daily for a Strong Deep Core

There’s more to your core than you might realize. There are the muscles that make up the visible topmost layer of abs — the ones responsible for the chiseled six-pack — and then there are the deep core muscles.

Among these deep core muscles is the transversus abdominis, the deepest layer of the abdominals. Think of them like a corset that wraps around your entire midsection, explains personal trainer, TODAY.com health editor and Start TODAY producer Brianna Steinhilber.

The muscles of the transversus abdominis control your posture and the way you move, TODAY.com previously reported. They act as the foundation for the rest of your abdominal muscles, supporting mobility and functional strength across the entire body. For that reason, they deserve as much attention as the superficial ab muscles that tend to get all the glory.

“Working these deep core muscles is really what’s going to help you lose inches off your waist, build core strength and stability, and even reduce lower back pain,” says Steinhilber. Improve your strength and stability with the one deep core move that stands out above the rest.

Fitness Tip of the Day: Perfect Your Pelvic Tilt for a Strong Deep Core

While there are many exercises that target the transversus abdominis, the “pelvic tilt is definitely the most important thing to master before doing any other ab exercise or, arguably, any exercise,” says Steinhilber.

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Why It Matters

On its own, the pelvic tilt strengthens the innermost ab muscles, but it also acts as the foundation for every other workout you do.

“It’s a position that should become second nature,” says Steinhilber, because it stabilizes and braces your core whether you’re doing an abs circuit, Pilates or strength training.

By activating and engaging your deep core muscle with a pelvic tilt, you’ll be recruiting these innermost ab muscles to protect your back, prevent injury and support your posture with every move you do, TODAY.com previously reported.

How To Get Started

How to perform a pelvic tilt.Tyler Essary / TODAY

Start by lying on your back with your knees bent and your feet hip-width apart, TODAY.com previously reported. Place your arms at your side and point them toward your heels. Inhale, then, as you exhale, “think about pulling your belly button to your spine and tucking the tailbone under,” says Steinhilber.

It can help initially to exaggerate the movement by rounding your lower back so that it touches the ground as your tailbone remains in place. Then, tilt your pelvis toward your ribs. Repeat these pelvic tilts forward and back 10 times.

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When performing other exercises, whether or not they require you to lie on your back, maintain the pelvic tilt position to ward off injury and make the workout more effective, TODAY.com previously reported.

TODAY’s Expert Tip of the Day series is all about simple strategies to make life a little easier. Every Monday through Friday, different qualified experts share their best advice on diet, fitness, heart health, mental wellness and more.

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