Finance
Truist inks acquisition of gamified finance mobile app Long Game
Truist Monetary Corp. has formally acquired Lengthy Recreation, a gamified finance cellular app. This app makes use of video games to enhance monetary literacy and drive account development and consumer retention for monetary establishments, in keeping with a press launch.
As a part of this acquisition, Lengthy Recreation’s engineers, designers and leaders will be a part of Truist’s innovation crew. Lindsay Holden, CEO and co-founder of Lengthy Recreation, may even lead a crew of designers, engineers and product managers to develop new options for purchasers.
“This acquisition is a vital element of a broader innovation technique at Truist that can future-proof our core companies and appeal to ingenious and entrepreneurial expertise to assist ship new and groundbreaking options,” Ken Meyer, CIO for shopper know-how and innovation at Truist, mentioned within the launch. “We’re extremely excited to welcome Lindsay and the Lengthy Recreation crew as we roll out this technique and create new and distinctive experiences for our purchasers.”