Who’s the face of Harry Styles’ new beauty brand? Mick Fleetwood, obviously

Pop sensation Harry Types and rock legend Mick Fleetwood have taken their cross-generational friendship to the sweetness trade.

The “Watermelon Sugar” singer, 28, has enlisted the 74-year-old Fleetwood Mac drummer — Types’ musical hero and confidant — as the brand new face of his magnificence and attire model, Pleasing, which Types launched late final 12 months.

“He’s a magical man,” Types just lately informed Vogue. “Mick is somebody who brings me — and numerous others — nice pleasure. I felt there couldn’t be a greater embodiment of Pleasing, or an individual who might so naturally seize the wizardry that we love.”

The marketing campaign for the model’s second micro-collection, Shroom Bloom, launched Monday, with Fleetwood on the entrance of the product launch that features face and nail merchandise and attire that Types says is “an intoxicating escape-evoking curiosity.”

Photographed by Anthony Pham, Fleetwood is portrayed as a psychedelic sorcerer of kinds. The British rocker is captured sporting a lavender, zebra-print suit accompanied by a purple high hat and sporting Pleasing nail polish. He peeks down from behind half-moon spectacles in a single shot, strums a guitar within the subsequent and lazes alongside an illustrated frog in a subject of flowers and mushrooms in one other.

The marketing campaign, which options Pleasing T-shirts and various colourful manicures, was shot at Fleetwood’s dwelling in Maui and his pet pig Tilly additionally makes an look, Vogue mentioned.

As for a way the musical mates got here collectively, Fleetwood credit a 2014 One Path live performance on the Rose Bowl that his then-12-year-old twins insisted that he take them to.

“Finally, the ladies realized Dad was really inflicting a little bit of a commotion,” he mentioned of being acknowledged at a meet-and-greet. Types, who had been a lifelong fan, noticed the 6-foot-5 rocker on the present and launched himself. (Types can also be pals with Fleetwood’s bandmate Stevie Nicks, who usually speaks lovingly of the pop star in interviews.)

“Two factions from fully totally different worlds got here collectively,” Fleetwood informed Vogue, including, “We actually linked as a result of it turned out Harry had been introduced up round Fleetwood Mac’s music when he was a toddler. And so forth and off for years we’ve had this passing-in-the-night relationship, which has included him doing Fleetwood Mac songs and doing numerous little and massive issues with Stevie.”

Harry Types poses within the press room on the 63rd Grammy Awards in 2021.

(Jordan Strauss / Invision/Related Press)

With the Pleasing marketing campaign, Fleetwood is selling the model’s imaginative and prescient of genderless type and sweetness, which Types embodied in 2020 when he wore a Gucci robe as the primary man to grace the duvet of Vogue alone. And it’s a gender-norm-flouting motion that Fleetwood and his friends helped pioneer within the late ’60s and ’70s.

“After I take into consideration what occurred in my era, we had a way of freedom, a way of feeling that what had occurred earlier than didn’t have to be repeated. Tens of millions and thousands and thousands of individuals in my world, our era, noticed that, felt that,” Fleetwood mentioned.

“Don’t be judgmental and have enjoyable with it,” he added. “That’s what Pleasing represents.”