Entertainment
'The White Lotus' critiques luxury tourism while also promoting it with partnerships
When it premiered back in 2021, “The White Lotus” was a sharp class satire aimed at skewering high-end tourism and the elite one-percenters willing to pay $9,000 a night to relax. Written and directed by Mike White, the darkly comic mystery followed the entitled guests and beleaguered employees at a luxurious Maui hotel over the course of an increasingly tense week.
A destination that was supposed to be a refuge from the world’s problems instead became a microcosm for them, a place where the class divide and legacy of American imperialism were on vivid display. “The White Lotus,” which was filmed its first season on location at the Four Seasons in Maui, somehow made an exclusive resort seem like a toxic pressure cooker. Working there was not just soul-crushing, it could even kill you.
Season 2, a bedroom farce set at a gorgeous beachfront resort in Sicily, looked at sex, money and power. Both installments lampooned the wealthy and depicted people dying under tragic circumstances in picturesque locations. And perhaps counterintuitively, both seasons led to a tourism boom in the filming locations. Somehow, a show that sharply critiqued luxury travel also functioned as a glossy advertisement for it.
This contradiction is even more pronounced in Season 3 of “The White Lotus,” which premiered on HBO last month. Set on the island of Koh Samui in Thailand, the latest installment follows tradition by opening with a dead body. But it also explores new themes, including the clash between Western materialism and Eastern spirituality, particularly Buddhism. This season’s fictional White Lotus is known for its wellness program. Guests are encouraged to put away their phones for the duration of their stay and avail themselves of offerings like yoga, meditation and massage.
Sam Nivola, Sarah Catherine Hook and Patrick Schwarzenegger in “The White Lotus.” Characters are encouraged to put away their phones for the week.
(Fabio Lovino / HBO)
Hollywood movies and TV shows tend to focus on the more decadent aspects of Thai culture — from the all-night Full Moon Party to sex tourism in Bangkok. The team behind “The White Lotus” wanted to showcase other sides of the country.
“Obviously that exists here, but it doesn’t define Thai culture,” executive producer David Bernad said in a phone interview last month from Bangkok, where the show was having a splashy local premiere attended by its cast, including Thai-born K-pop star Lalisa Manobal, a.k.a. Blackpink’s Lisa, who stars as a worker at the hotel. “What we attempted to do is depict Thailand in an authentic way — the beauty of the people and the culture — in a way that hopefully brings more positive interest back to Thailand.”
The season was made in partnership with the Tourism Authority of Thailand and the Four Seasons, which once again served as a filming location for the series. The government of Thailand also offered generous tax rebates to the production. HBO collaborated with a slew of brands to create an array of “White Lotus”-inspired products, including $98 scented candles, $48 sunscreen, $325 overnight bags, $725 dresses and $4.50 flavored coffee creamers. Despite its often dark themes and cynical take on humanity, the show clearly has become an aspirational marketing vehicle for brands across the spectrum. Why, exactly, is a show about terrible people behaving badly (and dying) so appealing to these companies?
“I genuinely don’t know the answer. It’s a very weird thing,” Bernad said. “It’s surreal, knowing that the original construction of the show was so intimate and small. For me, it still feels strange that anyone is paying attention.”
Given what a pop culture juggernaut “The White Lotus” has become, it is easy to forget it was conceived as a stopgap — a show that could be made quickly and safely in a single, isolated location during the height of the COVID-19 pandemic, when HBO was in desperate need of fresh programming.
The original plan was to film in Australia, where strict lockdowns helped keep the pandemic in check. When that proved too difficult, Hawaii became the obvious choice. The setting offered stunning natural beauty but also rich themes to explore, particularly American colonialism and the plight of Native Hawaiians.
Similarly, Season 2 was almost set in France but wound up in Sicily after a scouting trip to Taormina, where a tour guide told them the legend behind the decorative moor’s head statues found in the region that became a motif in the series. “That was the kickoff to Mike wanting to write this bedroom farce season about sexual politics,” Bernad said.
Season 3 was always envisioned as an “exploration of Eastern versus Western philosophy,” Bernad said. But Plan A was to film in Japan, a country where they’d been keen to make something for years. Largely as a courtesy to HBO, White and Bernad also visited Thailand. (White had negative associations with Koh Samui in particular because he’d been sequestered on the island after getting eliminated from “The Amazing Race.”)
Thai K-pop artist Lisa Manobal is one of the stars in “The White Lotus.” Season 3 of the show was always envisioned as an “exploration of Eastern versus Western philosophy.”
(Stefano Delia / HBO)
But ultimately they were charmed by the country and its people. White also was struck by a fit of inspiration when he came down with bronchitis while in the city of Chiang Mai. He was treated with potent steroids and “hallucinated the entire season,” Bernad said. “Honestly, the next day, we were scouting in the van, and he told me about his dream. It’s basically what we shot — his steroid-induced dream.”
Relocating the show to Thailand, where more than 90% of the population is Buddhist, “allowed us to explore Buddhism as a religion and a philosophy,” Bernad said. One of their creative goals was presenting a more nuanced version of Thai culture than is typical of Western media. “It’s usually like ‘The Hangover Part II,’ exploiting the darker side of Bangkok. But that’s not what we set out to do,” he said.
One of the characters this season, Piper Ratliff (Sarah Catherine Hook), is a religious studies major who has dragged her wealthy Southern family to Thailand so that she can interview a Buddhist monk for her thesis. Her spiritual curiosity is baffling to her family, who are skeptical of the many wellness offerings at the hotel.
Koh Samui is “like detox island,” a place well-heeled tourists come to engage in practices they associate with Buddhism but are often a mishmash of different spiritual traditions, said Brooke Schedneck, a religious studies professor at Rhodes College whose research centers on Buddhism and religious tourism in Thailand. “Everyone coming off the plane [in Koh Samui] has their yoga mats,” she said. Places like the fictional White Lotus “draw on this idea of Thailand as a Buddhist place but [offer] wellness options that don’t necessarily connect to Buddhism.” (You’d never practice yoga in a Buddhist temple, for instance.)
“I think it’s really funny how … most of them are going to this wellness resort, and then they’re like, ‘I don’t want to do wellness. Why do I have to do this?’” Schedneck said of the hotel’s spoiled guests. ”It shows the individualistic, Western mindset of ‘I want to do whatever I want.’”
Yet the contradiction between East and West may not be as stark as one might assume. Some Westerners wrongly assume that because Buddhism is so prevalent in Thailand, it means people are less interested in material things. “The idea that Buddhism can encompass and encourage wealth is something that’s difficult for people to grasp,” Schedneck said.
For the Four Seasons, “The White Lotus” has been an undeniably powerful marketing tool — despite the death and dissolute behavior that goes on at the resorts in the series. The formal partnership, launched ahead of Season 3, means the company can use “White Lotus” IP and do branded activations, including poolside cabanas and viewing parties, at its resorts. The Four Seasons also recently announced a 20-day excursion in which guests will travel aboard the company’s private jet to the show’s three filming locations.
As part of its partnership with HBO and “The White Lotus,” the Four Seasons is featuring food and experiences inspired by the show. (Courtesy of Four Seasons Resorts)
A poolside villa at the Four Seasons Resort Koh Samui, featured in the show. (Courtesy of Four Seasons Resorts)
As part of its marketing research, the company conducts monthly surveys with high-net-worth individuals. The questionnaire now includes questions about “The White Lotus.” Of the millennials surveyed, 88% were aware of both brands, and 71% said they were highly likely to visit properties featured in the series.
“We know that if we pick the right show, and if the hotel has been featured in the right way, it has a huge business impact, and it’s the best PR we can do,” said Marc Speichert, executive vice president and chief commercial officer at the Four Seasons. He is already seeing a surge of online interest in the Koh Samui property: Visits to the site are up nearly 600% over the same time last year.
“Everybody knows that this is obviously a fiction. The White Lotus isn’t the Four Seasons, per se. It just uses the hotel as a backdrop. The PR that we’re getting is about how incredible the hotel looks,” Speichert said. (He said that characters like Belinda, played by Natasha Rothwell in Seasons 1 and 3, and Valentina, played by Sabrina Impacciatore in Season 2, reflect the kind of people who do work at the Four Seasons.)
Previous seasons of “The White Lotus” led to a surge of visitors to Maui and Sicily. In Thailand, where tourism is a major industry, an influx would be welcome. The country saw 35 million foreign visitors last year, according to the Tourism Authority of Thailand, which aims to increase that number to 40 million in 2025.
“Thailand acting as the setting of ‘The White Lotus’ Season 3 allows us to reach a truly global audience, and offers a unique opportunity to showcase Thailand’s breathtaking landscapes, rich culinary scene, vibrant culture, natural beauty and, most importantly, the people and the warmth of Thai hospitality,” said Chompu Marusachot, director of the TAT’s New York office.
An increase in visitors would be an economic boon for Thailand, but there is also concern about the potential environmental impact more visitors would have on the country, particularly Koh Samui, which already struggles with a shortage of fresh water and an overflowing landfill, according to reports from local residents. Other Hollywood productions offer cautionary tales: “The Beach,” released in 2000, helped turn Maya Bay on the island of Ko Phi Phi Leh into a major tourist destination that received as many as 5,000 visitors a day. Because of the resulting pollution, an estimated 80% of the coral in the bay was destroyed. Authorities eventually closed the beach for several years and now restrict access. HBO did not provide comment when asked about the environmental impact of filming “The White Lotus” in Koh Samui.
But for Bernad, making the series in Thailand taught him the importance of treading lightly. “You have to come in with a humility that you’re not imposing your way of production,” he said. “You’re learning from the local crew and producers, and adjusting to their needs.” Good advice for producers — and tourists — alike.
Movie Reviews
Movie Review: Travolta’s “Propeller: One-Way Night Coach” is One for the Ages — All Ages
Back in the good ol’days — the ’90s — John Travolta would love to get off the topic of “Michael,” “Pulp Fiction” or “Get Shorty” in interviews with film journalists like me and regale us with how utterly besotted he had been with his first flying experience, how that drove his passion for piloting and buying planes and airfield-adjacent luxury houses.
He didn’t even seem to mind having to move house when this or that development balked at him flying his Boeing 707 out of there on the way to locations.
Travolta would tell any journalist who asked that he was writing a kid-friendly book, “Propeller: One Way Night Coach,” based on his first flights as a child in old propeller driven airliners — cheap red-eye overnight treks with too many connections for your average jet age traveller to tolerate.
I remember picking up the book when it came out later in the ’90s — at an airport gift shop — and thinking “Well, that’s as cute as I figured.”
And now, decades later and trapped in the B-movie hell of his post “Gotti” career, Travolta’s turned that cute book into the most delightful, fanciful and colorful bon bon of a movie.
“One Way Night Coach” is a child’s fantasy of flight and flying the way it used to be — with pristine, uncrowded, futuristic airports, an early ’60s era of jets and prop planes with over-uniformed stewardesses in white gloves, the days “Back before every Joe Sweatsock could wedge himself behind a lunch tray and jet off to Raleigh-Durham,” as Sideshow Bob memorably sneered on “The Simpsons’.”
It’s a fictionalized account of Travolta’s childhood about an only child (at least two Travolta siblings have bit parts in this movie) of a never-made-it/never-will actress/single-mom (Kelly Eviston-Quinnett) who indulges her aviation-obsessed eight-year-old with a cheap cross-country overnight flight.
Little Jeff (Clark Shotwell) will revel in almost every Idlewild to Pittsburgh to Dayton to Chicago to Kansas City to Denver and Los Angeles minute. He strolls into the cockpit to meet pilots, charms the stewardesses and checks out the sleeping bunks on the TWA Lockheed Super Constellation, loving even the delays if not the Chicken Cordon Bleu he’s offered on legs of the journey that offer a meal.
And as he’s an observant child, he comments (Travolta narrates) on his 50ish mother’s vamping and posing, her choice of cigarettes (Newports) and drinks, the solo traveling men whose attention she pursues and earns.
“I was her best audience,” adult Jeff remembers of the mother who’d read him plays as bedtime stories and delusionally hopes that this trip to Los Angeles might be her “big break” even though she’s pushing 50.
“Hollywood called,” she’d explain about their overnight cheap flight arrangements to ticket agents and crew. “They told me to take the next flight!”
At every turn, Jeff meets or sees kindness — stewardesses who indulge his many questions and bump them up to first class on the mostly-empty planes, a captain who fixes his toy model of a Constellation, a mentally ill flyer who flips out but is calmed by a flight attendant who isn’t overworked and frazzled in jet-powered tin-can jammed with Joe and Jane Sweatsocks who think nothing of traveling in their pajamas.
Normally, I cringe at pictures this reliant on voice-over narration. I recoil from stars who populate their picture with Sandler etc. offspring. But “Propeller” is unfailingly sweet and never cloying.
Sure, it’s fictionalized. But if you’ve followed Travolta’s life and career, a lot of him is in this — his raptoruous engagement with flying, an indulged child who developed a taste for fine food and creature comforts, a mother who was his guiding star as an actor.
I get why there are less adoring reviews than mine floating around “Propeller.” It’s unfailingly sweet. Mom’s man-hunting is seriously dated. This TWA tale is decorated with Gershwin’s majestic “Rhapsody in Blue” — United Airlines’ signature tune. And Travolta’s been around long enough for recent generations to come up and not feel a connection to the “Saturday Night Fever/Get Shorty” star whose career has fallen off and life has been visited by too much tragedy.
But I’d hate to be seated next to anybody who doesn’t appreciate this adorable, pristine and nearly perfect aviation fantasy on any flight, much less an overnight one.
Rating: TV-PG
Cast: Clark Shotwell, Kelly Eviston-Quinnett, Ellen Travolta, Ella Beau Travolta, Olga Hoffmann and John Travolta.
Credits: Scripted and directed by John Travolta, based on his book. An Apple TV+ release.
Running time: 1:01
Entertainment
After ‘Barbie’ success, Mattel looks to He-Man for another box-office lift
Three years ago, Mattel Inc. struck box-office gold — or rather, pink — with the billion-dollar success of “Barbie.”
In its first return to theaters since the female-forward phenomenon, the El Segundo toymaker is turning to the brawny He-Man for another box-office lift.
Its latest film, “Masters of the Universe,” opens this weekend, as Mattel looks to build on that previous success and continue extending its signature toy brands into the entertainment arena.
“The movie is very much in tune with culture,” said Mattel Chief Executive Ynon Kreiz. “Everything is much more contemporary relative to what was created more than 40 years ago, but it’s still very true to the origin story and to the DNA of the brand.”
The new film arrives at a pivotal time for Mattel, which is facing pressure from investors to grow its business. The maker of Hot Wheels, American Girl and Uno has recently confronted a challenging market for toys, beset by tariffs on goods produced overseas and weaker-than-expected demand for Barbie dolls and Fisher-Price preschool products.
Amid uncertainty in the toy market and the fallout from tariffs, Mattel’s net income dropped 25% to $398 million in 2025. And since the company announced disappointing holiday sales totals in February, its stock has dropped more than 30%, closing at $14.34 on Wednesday.
“Masters of the Universe” toys at Mattel headquarters in El Segundo.
(Myung J. Chun / Los Angeles Times)
The share price slide prompted investor Southeastern Asset Management to send a letter last month to Mattel leadership suggesting the toy maker should sell itself and go private. Southeastern manages about 4% of the company’s stock on behalf of its clients.
“The frustration among investors has been the fact that if you look at the business from 2021 through 2025 and even this year … the business really hasn’t grown,” said Eric Handler, a Roth Capital senior media and entertainment analyst, referring to Mattel. “This is a company that needed something fresh in the portfolio, and there’s a wide range of investments being made, of which ‘Masters of the Universe’ is one part.”
Kreiz pushed back on the idea that the company is not growing. In the fourth quarter of 2025, net sales were up 7% to $1.8 billion, though the result was not as strong as the company expected.
Mattel has spent $1.2 billion in the last three years to buy back shares, with an additional $1.5-billion share repurchase planned for the next three years.
“We’re investing in our own stock because we believe it is undervalued,” he told The Times in an interview at his office, which has floor-to-ceiling windows that give an expansive view of El Segundo. “We absolutely agree that the share price doesn’t reflect the progress that we’ve achieved over the last few years financially, operationally, our place in culture, the strength of our brands, and the continued expansion of the business. And more importantly, the potential that we have down the road.”
“Masters of the Universe” is a key variable in that equation.
Ynon Kreiz, chief executive of Mattel.
(Myung J. Chun / Los Angeles Times)
The movie, which had a budget of roughly $170 million, is expected to bring in $25 million to $35 million in the U.S. and Canada during its debut weekend. That’s a far cry from the $162-million opening haul of “Barbie,” but box-office analysts say that film captured the cultural zeitgeist in a way that’s hard to replicate.
The ‘80s-era “Masters of the Universe” is “a property that was famous with a certain group of fans, but it hasn’t had much of a pop culture presence,” said Shawn Robbins, who directs movie analytics at Fandango and founded the forecasting site Box Office Theory. The movie has notched a respectable 74% approval rating from critics on aggregator Rotten Tomatoes.
“There’s been so many callbacks to nostalgic franchises,” he said. “Some people are always on board for them, and maybe the positive reviews bring people in who were on the fence. But people are also ready for something fresh and new and exciting.”
Kreiz said he’s often asked how the company will match the success of “Barbie.”
“The answer is, we don’t need to match ‘Barbie’s’ success for movies to have a meaningful economic impact on the company,” he said. “Not every movie will be ‘Barbie.’ If we create quality content that people want to watch and create quality experiences that people are engaged with, good things happen, and these brands will resonate and will be here for years to come.”
While theatrical revenue is important, the measure of success for “Masters of the Universe” could also include its eventual reception on streaming platforms and, of course, toy sales, analysts said.
There are hundreds of products tied to the movie, from collectible action figures of Nicholas Galitzine’s He-Man and Camila Mendes’ Teela, to branded Uno decks, Legos, clothing and skateboards.
Skeletor from “Masters of the Universe.”
(Myung J. Chun / Los Angeles Times)
“For us, it’s a huge win already,” said Robbie Brenner, president of Mattel Studios and chief content officer, who also served as a producer on the film. “We have reinvigorated and relaunched this brand that has been around for decades … and done it in a way with just the best-in-class toys. Obviously that’s our bread and butter. And then to have made an epic, incredible movie … is a huge win.”
While Mattel does not yet have sales totals for its “Masters of the Universe” toys, executives said during an earnings call in late April that product sales were “growing double digits” amid strong customer demand, particularly from adults.
When Kreiz was named CEO in 2018, he saw the potential for Mattel to expand beyond toys. In an entertainment landscape dominated by known franchises and intellectual property, the former TV and media executive wanted to leverage the company’s IP in new ways to attract consumers.
Hence, Mattel has expanded into real-world experiences such as a Barbie pop-up at Coachella or a traveling Hot Wheels monster truck show. In February, the company fully acquired Mattel163 mobile game studio after buying out a stake held by Chinese tech firm NetEase. The studio has released games based on Uno, Skip-Bo and other Mattel intellectual property.
And on the film and television front, the Mattel Studios division now has 51 people — most of whom are based in El Segundo — focused on projects across platforms.
After “Masters of the Universe,” Mattel Studios plans to release a “Matchbox” streaming movie in October. The division has more than a dozen films in development that have been announced, including an American Girl movie with Paramount, Polly Pocket with Amazon MGM Studios, as well as a live-action Magic 8 Ball series from M. Night Shyamalan.
“The journey for the company was to evolve from being a toy manufacturer that was making items to become an IP company that is managing franchises,” Kreiz said. “It’s not that we’re not creating toys — it’s obviously a big part of our business — but the opportunity is to expand so much more than the physical product.”
“Masters of the Universe” was in development for years at several different studios before it was picked up by Amazon MGM.
That partnership stemmed from Mattel’s work on the “Barbie” movie with Courtenay Valenti, then president of production and development at Warner Bros. Pictures who is now head of film at Amazon MGM.
“Masters of the Universe” felt like a good property for Mattel to bet on because of its nostalgia factor and deep bench of colorful characters, from the green tiger Battle Cat to the heavily armored Ram Man and ever meme-able Skeletor, which the company hopes will attract new audiences, Brenner said.
The movie is directed by Travis Knight — chief executive of stop-motion studio Laika who also led the 2018 “Transformers” spin-off “Bumblebee” — who Brenner said “nailed” the narrative’s tone. (It didn’t hurt that Knight was already a fan of the franchise and had sported the He-Man haircut as a child.)
“It’s a property that’s kind of out there,” said Brenner, who grew up watching He-Man and his twin sister She-Ra. “It’s got all these crazy characters. But just riding that line between what is funny and kind of irreverent and then kind of heartfelt, that is a very hard thing to put in a blender and to get right.”
Movie Reviews
Movie Review: Paul Rudd and Nick Jonas hit the right notes in ‘Power Ballad’
Let’s just say that the wedding band has never occupied the most exalted rung of the ladder in music.
Playing “September” and “Celebration” is often what’s most required. As one member of the Bride and the Groove, the band at the center of John Carney’s new film, puts it: They’re not rock stars. They’re human jukeboxes.
But in “Power Ballad,” a wedding band singer and pop star cross paths. For one night, all of the stratification of the music world falls away. “Power Ballad” starts like a fairy tale.
Since 2007’s “Once,” the Irish writer-director has focused his films on the redemptive capacity of music. Carney, who was once a bassist for the Frames, knows from experience. From “Sing Street” to “Flora and Son,” he has made unabashedly earnest tales where a song, or just picking up an instrument, changes lives.
This can, undoubtedly, lead Carney into sentimental territory. Lucky for him, his chosen subject — music — is more worthy of sentiment than almost anything else. Yet the song doesn’t quite remain the same in “Power Ballad,” a movie that begins with the gentle sweetness Carney is known for, but detours into something more discordant.
Rick (Paul Rudd) is an American musician who gave up on his once-promising rock band’s future to instead live with his wife (Marcella Plunkett) and teenage daughter (a spunky, underused Beth Fallon) in Dublin. His former group was called Octagon, a perfect former band name if there ever were one.
But for years, Rick has fronted the Bride and the Groove. It’s an unromantic day job (or rather a night one) that hasn’t entirely sapped his belief in his own songwriting. During an encore at one wedding, he plays an original tune and is mentally transported to an arena full of swaying fans. When he snaps out of it, he’s staring at an empty dance floor and faces that say: That wasn’t Kool & the Gang.
At another wedding at at a castle, the band is asked to let a friend of the newlyweds sit in. They reluctantly agree, and are surprised to see the very popular boy band veteran, Danny (Nick Jonas), step on stage. He sings Stevie Wonder’s “I Wish,” and it’s great. Though Rick had just dismissed Danny’s music as “manufactured content for young, excitable teens,” he discovers Danny is a genuine musician.
But, later that night, something even more remarkable transpires. Rick bumps into Danny, and the two quickly hit it off. They begin jamming together and sharing songs that need work. They are both so jazzed by their unlikely collaboration that they play into the next morning.
The actual moment of artistic creation, and the craft it requires, is something the movies almost always skip over. But capturing collaborative juices flowing is exactly what Carney excels at. You can feel his joy in it. So it’s fitting that one of the unfinished songs Rick plays for Danny, “How to Write a Song (Without You),” is about creative invention.
It’s here when you wonder where “Power Ballad” is headed. Is this, for Rick, the beginning of a beautiful friendship? Will they turn into the next great songwriting duo, lifting Rick out of weddings and proving to the world that Danny is more than a boy-band pretty face?
That is very possibly the movie Carney might have made a decade ago. But “Power Ballad,” which he co-wrote with Peter McDonald (who also co-stars as a band member), shifts six months ahead in time. Rick is standing in a shopping mall when the familiar lyrics of “How to Write a Song” softly float through the stores. He stands dumbfounded in the gleaming halls of commerce, a befuddlement that slowly turns into outrage the bigger and bigger Danny’s smash hit grows.
“Power Ballad” loses some of its steam in its second half, which follows Rick’s struggle for justice. Making things considerably harder is that he can find no recorded demo of the song. His family and his band don’t even really believe him.
But even as the movie struggles to sustain its opening refrain, Carney’s film is always riffing on ideas of authenticity and aspiration in music. That Jonas is, himself, a former boy band star who has at times gone it alone, lends the movie a direct connection to contemporary music, where tussles over authorship are increasingly common.
Jonas has been good in other films (notably the “Jumanji” movies), but this is his most ambitious and convincing performance to date. It’s a testament to the movie that Danny’s theft isn’t a purely villainous act. He gives the song a bridge and the vocal power to take it to another level. He’s under mounting pressure from his label to deliver a hit. An executive (Jack Reynor) wants “Danny 2.0” but has little faith he can supply it.
But it’s an even more well-tailored role for Rudd. He memorably and very goofily played a bassist in the 2009 comedy “I Love You, Man.” But while he sings well, it’s not his musical chops that lift the performance. It’s more that Rick, a contented family man with unrealized rock-star dreams, gives the exceptionally genial Rudd more notes to play as an actor. Rudd makes for a very likeable everyman out to convince the world he is capable of a beautiful song.
And that’s the abiding belief of Carney’s. No matter all the struggles, the artistic injustices, the corporate hegemony, he still believes that if you make something truly soulful, it will break through. It will claw its way to the surface, and move people. It’s undoubtedly gotten harder since “Once,” this movie seems to admit. The world is against you. But what one person can offer, a ballad or otherwise, still has power. Fairy tale or not, that’s worth believing in.
“Power Ballad,” a Lionsgate release in theaters Friday, is rated R by the Motion Picture Association for “language throughout and some drug use.” Running time: 108 minutes. Three stars out of four.
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