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'The Phantom Menace' dominated 1999's box office. History has been kinder to it

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'The Phantom Menace' dominated 1999's box office. History has been kinder to it

May 19, 1999, in a galaxy not so far away …

Excitement for “Star Wars” is at an all-time high. The first new film in the beloved series that originally concluded with 1983’s “Return of the Jedi” is about to be released in 2,970 theaters, with a majority starting their first screenings just after midnight. (Ticket sales opened just the week before.)

Audiences have had 16 long years to dream about what George Lucas has conjured up for this new cinematic adventure. But instead of whatever they’d imagined, “Star Wars: Episode I — The Phantom Menace” involves a nefarious trade dispute, myth-altering midi-chlorians and Jar Jar Binks.

And although it becomes, for a while, the second-highest grossing film of all time, the divisive new chapter gains a reputation as one of the worst “Star Wars” movies ever.

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The 1999 Project animated logo

The 1999 Project

All year we’ll be marking the 25th anniversary of pop culture milestones that remade the world as we knew it then and created the world we live in now. Welcome to The 1999 Project, from the Los Angeles Times.

Today, “The Phantom Menace” returns to theaters in celebration of its 25th anniversary. In the 19 years since 2005‘s “Star Wars: Episode III — Revenge of the Sith,” the much maligned prequel trilogy has, in many ways, been redeemed.

Just look at how its stars — including Ewan McGregor, Hayden Christensen and Ahmed Best — have been re-embraced by fans in their returns to the franchise in television projects such as “Obi-Wan Kenobi” and “Ahsoka.” Even the actors themselves have voiced appreciation that their original films seem to be regarded more positively. Becoming “more aware of the fondness that the generation that we made the prequels for has for those films … [has] meant a lot to me,” McGregor told NBC News in 2022.

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And as the “Star Wars” franchise continues to grow, with upcoming projects including two new series, “The Acolyte” and “Skeleton Crew,” the second seasons of “Andor” and “Ahsoka” and at least two additional films, it has become increasingly apparent just how much of it is built upon a foundation laid down by the prequels. “Star Wars’” most recent successes would not exist if not for “The Phantom Menace.”

“The Phantom Menace” arrived saddled with many expectations. Audiences who grew up on “Star Wars” in theaters or on VHS tapes knew how Darth Vader’s story ended.

“The Phantom Menace” was going to show how it began, something only teased in the original films. Many fans camped outside movie theaters for weeks, just to be among the first to see it. Reports at the time mention that the line outside Westwood’s Village Theatre included about two dozen regulars ages 14 to 40 equipped with couches, recliners, beach chairs, video games and even satellite TV.

“It is only a movie,” The Times reported Lucas insisting during a press event during the lead-up to release. “We have tried hard not to let the film get over-hyped. . . . [It’s] a film for 12-year-olds . . . a Saturday-afternoon serial for children.”

Four people hide in an alley on a desert planet.

From left, Natalie Portman, Liam Neeson, Jake Lloyd and Ewan McGregor in the movie “Star Wars: Episode I — The Phantom Menace.”

(Keith Hamshere / Lucasfilm Ltd.)

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Set roughly 30 years before the events of the original “Star Wars” (which was re-christened “A New Hope” in 1981 after a re-release), “The Phantom Menace” introduced audiences to a 9-year-old Anakin Skywalker (played by Jake Lloyd), a child who would eventually grow up to become Darth Vader.

Anakin’s story begins when a diplomatic mission gone awry brings Jedi Knight Qui-Gon Jinn (Liam Neeson), his apprentice Obi-Wan Kenobi (McGregor), the clumsy and, to some, cringeworthy Jar Jar Binks (Best) and young Queen Amidala (Natalie Portman) to his home planet, Tatooine.

Many critics were underwhelmed. In his review, Times film critic Kenneth Turan described the film as a “considerable letdown” but “certainly adequate.”

It’s “not going to change anyone’s life or method of worship,” wrote Turan. “It’s only a movie, and … a much less impressive one than all the accompanying genuflection would have you believe.” (Lucas, for his part, noted in advance of “Phantom’s” release that the original trilogy got “generally bad reviews” and that he expected the same this time around as well.)

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What “The Phantom Menace” did have were state-of-the-art visual effects: Lucas was uninterested in revisiting “Star Wars” until the technology caught up to his vision. The film boasts the first fully computer-generated supporting character in Jar Jar Binks, and regardless of one’s opinion of the character, that is a landmark, paving the way for “The Lord of the Rings’” Gollum and the “Avatar” films.

“The Phantom Menace” also included such memorable sequences as Anakin’s podrace and a lightsaber showdown (referred to by the John Williams theme that accompanies it, the “Duel of the Fates”) between our Jedi heroes and the film’s fantastically designed villain, Darth Maul.

Three warriors engage in a lightsaber duel.

From left, Liam Neeson, Ray Park and Ewan McGregor in the climactic lightsaber duel of “Star Wars: Episode I — The Phantom Menace.”

(Keith Hamshere / Lucasfilm Ltd.)

Still, audiences were much more vocal about the ways “The Phantom Menace” was a disappointment. Criticism of the film included concerns that certain new aliens like the Neimoidians and Gungans appeared to reflect racist tropes. (Lucasfilm rejected those claims as “absurd.”) Any thoughtful responses were drowned out by more vitriolic pushback on everything from the characters and acting to the story and execution.

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It was an early glimpse into the darker side of the “Star Wars” fandom — and maybe self-entitled fandom in general. Jar Jar Binks actor Best has been candid about how the negative responses to his character led to his receiving online abuse and death threats. Such bad behavior intensified 16 years later, beginning with the release of the sequel trilogy, which saw stars John Boyega and Kelly Marie Tran becoming targets of racist backlash.

And the newer shows are arriving at a time when “anti-woke” superfans who can’t imagine a “Star Wars” galaxy (one already populated with nonhumanoid aliens) as diverse and inclusive have been increasingly emboldened to make racist and sexist remarks.

Luckily, the “Star Wars” fandom is not defined by that vocal minority.

In recent years, appreciation for “The Phantom Menace” has grown. The 2022 arrival of “Obi-Wan Kenobi,” in particular, had even skeptics reassessing the significance of the prequel trilogy.

“The nostalgia for the prequels can’t redeem those movies in full … But they’re quotable, they’re memeable, and they’re fun to rant against and argue about and rally around,” wrote the Ringer’s Justin Charity.

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Part of the reason “The Phantom Menace” has been increasingly embraced is because for a generation of fans, “Episode I” was their first “Star Wars” experience. They‘re now old enough to defend what was to them just as foundational as seeing “Star Wars” in a theater was for kids in 1977.

The prequel films have also been further recontextualized by additional storytelling. Series like the animated “Star Wars: The Clone Wars,” set in the years between the events of “Attack of the Clones” (2002) and “Revenge of the Sith,” have fleshed out the universe. Live-action shows like “The Mandalorian” and “The Book of Boba Fett” have drawn on lore established in the prequel-era stories — with success.

The “Obi-Wan Kenobi” series revisits McGregor’s version of the title character for a glimpse at how the man at the end of “Revenge of the Sith” became the one in “A New Hope” (portrayed by Alec Guinness). Concepts like cloning and even midi-chlorians, the micro-organisms with ties to the Force first mentioned in “The Phantom Menace,” have also endured: The only reason the Mandalorian and Grogu even cross paths is because the remnants of the Empire are so interested in the latter’s midi-chlorian count.

A boy and his mother say goodbye.

Jake Lloyd and Pernilla August in “Star Wars: Episode I — The Phantom Menace.”

(Lucasfilm Ltd.)

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In a larger sense, even shows like “Andor” can trace their DNA to the prequels, by being unafraid to enter into what is considered canon and challenge the assumptions of what is expected of a “Star Wars” story. The franchise has increasingly become one large tapestry where new titles build upon and reframe what came before — not a collection of three classics “owned” by gatekeeping fans. And while subsequent projects do not actually change the quality of past installments, they do sometimes lead to reassessment.

“The Phantom Menace” is also a precursor — for good and ill — of today’s modern media landscape of sprawling IP and interconnected universes like the Marvel Cinematic Universe, DC Universe and even Godzilla’s Monsterverse. Lucas’ enormous box office success not only made an eventual sequel series an inevitability but it also signaled to others that there were possibilities in revisiting dormant worlds to attract new audiences.

The bar for “The Phantom Menace” was set impossibly high — not necessarily by the films of the original trilogy but the audience’s relationship with them. But “Star Wars” movies are special because of their potential to make people fall in love with storytelling just as much as the world itself.

And for a generation that grew up on the prequels, “The Phantom Menace” did just that.

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Movie Reviews

‘Supergirl’ Movie Review

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‘Supergirl’ Movie Review

So I took my Dad to go and see the new Supergirl movie – and we both loved it;

Kara Zor-El, aka Supergirl, joins forces with an unlikely companion on an interstellar journey of vengeance and justice when an unexpected adversary strikes too close to home.

And when we left the cinema, I broke the News to him that critics had absolutely panned it and predicted it was on its way to being a box office flop;

And my Dad joined me in being totally and utterly baffled by this response, and wondering if we’d just seen a totally different film to the seeming majority of reviewers!?

Oddly enough, a few reviewers banged the same drum asking if Supergirl had come out just as audiences were putting away childish things, like Superheroes;

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To that last point; sure Scorsese hates superhero movies, but he also endorses the use of AI in filmmaking calling it “creatively freeing” – so I dunno, if a douche canoe declares superhero movies aren’t “real cinema” but seems totally fine letting broligarchy robots become filmmakers using stolen artwork, does anyone care? No. No we do not.

And mind you too – everyone is excited for the new Spider-Man: Brand New Day (including me, and my Dad) and not decrying it’s come out just as Superheroes are dying. So once again; this seems an odd argument to make.

And then lots also took the opinion that it missed the feminist mark;

I mean … sigh – there’s no real valid points to them, and when Coleman Spilde decries the “infantilisation” of Superigrl in one paragraph (WHAT?!) and then – with a straight-face – writes;

As always, I return to a perfect example: 2004’s “Catwoman.” That film was ingeniously enterprising, weird, stylish, sexy, and most importantly, totally singular. Moreover, it was entirely separate from the character’s source comics, with no mention of Batman to be found. Although “Catwoman” didn’t quite recoup its budget in theaters and was largely reviled among audiences and critics, it looks and feels a hell of a lot more thrilling 22 years on than anything DC Studios has cooked up in the time since.

I’m sorry but I can’t take you seriously. Sit down.

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ALSO: the reviewers pointing to a slumped box office as proof that Supergirl is dud are being disingenuous, but few are willing to admit it;

Waner Bros. and DC’s “Supergirl” did the best of the newcomers on Friday, landing in second place with $18 million domestically from 3,602 theaters. Through the weekend, it should collect about $50 million. For context, James Gunn’s “Superman,” which cost $225 million, debuted to $125 million last summer and ended its run with $618 million. “Supergirl” was a bit cheaper to produce at $170 million, but will still need to stick around in theaters to justify the pricetag.

So here’s the truth; Supergirl has a fairly gritty storyline – we follow newcomer, young girl Ruth (Eve Ridley) who witnesses the murder of her parents and sibling at the hands of patriarchal space pirates – the Brigands – and specifically their leader Krem (Matthias Schoenaerts) who struck the killing blows against her kin. Her father was a master sword-maker, so when Ruth is the only one left alive she vows to take her father’s last remaining sword and use it to seek vengeance and kill Krem. She goes seeking a champion to help her in this goal.

New Image! Supergirl's Face-Off with Villain Krem – Superman Homepage

But what Ruth stumbles across in the Red Sun galaxy is a bar-hopping Supergirl (played brilliantly by Aussie Milly Alcock) – who is seeking the neutralisation of the red sun to allow her to exist in a boozey state of forgetting … she has her canine companion Crypto, her cousin Kal-El back on the rejuvenating yellow-sunned earth (who she is avoiding) but not much else until Ruth and her problems stumble into her life.

When Crypto’s life is endangered by one and the same Krem, Supergirl reluctantly joins the fight – and along the way discovers that the Brigands trade in kidnapped girls from across the galaxy, to continue populating their all-male line.

Ah.

Suddenly the throughly disinterested Supergirl is drawn into a Shakespearean web of Ruth’s revenge plot, her own desperate three-day bid to save Crypto, and breaking up an inter-galactic slave trade smuggling ring.

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It’s definitely got darkness at its centre. And decent enough story-echoes to two more films from established franchises that put female leads front-and-centre in their new outings, and saw great success. Namely; Rogue One which has the avenge-my-family subplot similar to Ruth’s, and Mad Max; Fury Road for the rescued brides of pirate psychopaths plot.

Along the way Supergirl and Ruth bump into Lobo (Jason Momoa) who is seeking his own bounty from one of the heads of the Brigands. He’s not so interested in helping Ruth and Supergirl in their loftier ambitions, but proves a useful hammer when their fights align;

Film/TV] New LOBO Character Poster for SUPERGIRL : r/DCcomics

Overall I found the plot to be quite moving and decently big enough in scope. It’s hard to watch and not see connections to the here and now – that no matter the planet or galaxy, women and girls are traded and abused at the hands of men;

Why shouldn’t Supergirl but a version of this story front and centre?

James Gunn’s 2025 Superman raised similar lines of enquiry about the echoes to modern conflicts to be found in its fiction;

That last one undoubtedly hits closest to the truth – but it’s still an interesting practice on how Art is Indeed Political, and amazingly when you give audiences colonial war-mongers as villains they’re going to see parallels to real-world apartheid and genocidal states, whether studios wanted them to or not.

I am not the biggest Superman fan, truth be told. But I did really enjoy David Corenswet’s 2025 take (and far more than all of the Zack Snyder’s poorly written nonsense … I mean; MARTHA!! – really? Dud).

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Superman has always been a little too cheery and optimistic for me. I far more gravitate to Batman (millionaire he may be, eat them!) and Chris Nolan’s films remain the definitive superhero franchise for me – especially because they lean into violence and a more Jekyll-Hyde struggle.

I am probably also more of a Marvel gal (X-Men and Kitty Pryde being my definitive favourites of all time!) and again – I think there’s more complexity and shades of light and dark to be found there, that I am more drawn to. I am a millennial child raised on the X-Men cartoon and The Dark Phoenix Saga in particular, really shaped my comic-book/superhero arc outlook.

So I was pleasantly surprised to find more grit and dark in this 2026 Supergirl, and new dimensions to the character whom I’d last encountered in the squeakier CW universe (which only tangentially touched on domestic violence against women, when its star –Melissa Benoist – admitted to her own experiences in an abusive relationship, with a fellow actor on the CW show).

Superman is a tale of immigration, and always has been – Superman is a refugee;

Critically though; Superman migrated to America and found asylum with the Kent family, as a baby. He has little to no memory of Krypton, only the acquired memories of his parent’s imperfect messages in his Fortress of Solitude.

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Supergirl is not the same – as she explains in the film; “Krypton did not die in a day, the Gods are not that kind.” She was born eight years after Krypton’s core could not sustain the planet anymore. Her uncle and Kal-El’s father sent Superman away immediately as the planet started to disintegrate, but Supergirl’s own father was instrumental in creating a forcefield around the city to sustain it while the rest of the planet fell away. Supergirl was born in a domed and doomed piece of the Krypton planet, and it was only in her teenage years when her father admitted this bandaid-on-a-bullet-wound was unsustainable, that he sent her away to Earth, to follow her cousin to safety and a new life. In this, there’s of course allusions to climate catastrophe that any viewer can – and should – relate to, living on a similarly dying planet.

Supergirl did not want to leave though, because that dying planet was all she had ever known. It was home. Imperfect as it was.

Supergirl Trailer Reveals Argo City, Not Brainiac's Kandor

She is the embodiment of a different refugee and migration story. She is closer to the Warsan Shire poem;

you have to understand,

that no one puts their children in a boat

unless the water is safer than the land

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That’s Supergirl’s experience.

She does not integrate into Earth as seamlessly as Kal-El. She is not the perfect refugee, desperate to assimilate.

How interesting, that we’re having these ridiculous conversations in Australian politics – prompted by that feckless and cruel bootlicker, Pauline Hanson – about migrants assimilating. A deadening and dulling of their culture to a ‘mono’ smooth-brained nothingness of acquiescence to an ill-defined “Australian” identity.

For those who've come across the seas, We've boundless plains to share

I found Supergirl’s struggles refreshing, in this light. She is not the perfect immigrant – there is no such thing. She struggles with Superman’s goodness and wholesome Kansas-boy persona, his Clark Kent assimilation that she cannot relate to or emulate. She carries the death and destruction she witnessed on Krypton with her, the grief for what she left behind – all that she had ever known. It has shaped her in a way that Superman wasn’t similarly moulded, and so she feels alone and lonely. One of two surviving Kryptonians and one of them has no memory of what they even survived.

This is fascinating to me, and brilliantly wrought in the film.

Especially for how Supergirl sees in Ruth a similar yearning for a place that no longer exists, and she can never go back to … a place before her family was murdered. Ruth is hellbent on vengeance to try and cure her of her grief, but Supergirl knows all too well that nothing can change the past.

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I loved it.

My Dad loved it.

Milly Alcock was brilliant – snarky and ragged, but a girl willing to go to great lengths for her dog (hard relate).

Maybe the character of Krem was rendered in costume and design a little too Mad Max, and lost some of the comic-book commentary around him just being an ordinary-looking guy bordering on dastardly dashing pirate; maybe keeping him looking so norm-core would’ve added to commentary on bad men looking completely ordinary as opposed to the villainous ball-bearings-embedded-in-his-forehead version of the film? But I’m honestly not that mad at it.

I thought it was suitably dark in places, funny in others, with tough but necassary commentary on the safety of women in every galaxy. A film for young girls to come to and appreciate, but equally millennial me and my younger boomer dad also got a lot out of it.

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5/5, frankly – and now I am keen for a Superman and Supergirl pair-up movie, as these two refugees swap light and dark and learn to live in the imperfect complexity of their migrant stories.

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After Amazon drops OpenAI movie ‘Artificial,’ film finds new home at Neon

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After Amazon drops OpenAI movie ‘Artificial,’ film finds new home at Neon

A Hollywood portrayal of OpenAI Chief Executive Sam Altman portrayed by actor Andrew Garfield will be released later this year, after Amazon MGM Studios dropped the movie.

“Artificial,” which chronicles Altman‘s 2023 ouster from OpenAI and his reinstatement as CEO, was acquired by Neon, the studio announced Tuesday.

“The acquisition underscores Neon’s commitment to partnering with visionary filmmakers, and bringing ambitious cinema to audiences around the world,” the studio said in a statement. “Artificial will compete in this year’s Oscar race.”

The film has a critical take on artificial intelligence, according to three sources briefed on it who declined to be named. That portrayal caused Amazon to want to distance itself from the film, given the company’s $50 billion investment in OpenAI, two of the sources said.

Amazon declined to comment on the claims. In a statement, the company said it has “the utmost respect and admiration” for the movie’s director Luca Guadagnino. “We believe that ‘Artificial’ will be better served if it were released by a different studio and are working closely with the filmmaking team to find the film a new home,” Amazon said.

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The deal was negotiated by Neon, CAA Media Finance and Amazon. CAA and Amazon declined to comment. A Neon spokesperson did not immediately respond to questions regarding the financial terms of the deal.

Puck News first reported Amazon dropping the movie.

Other studios, including Netflix, A24 and Focus Features, screened “Artificial.” Netflix and Focus passed on the film.

Amazon’s decision to drop the film comes at a time when Hollywood is grappling with the growth of artificial intelligence. Some creatives are concerned that the technology could displace jobs; others worry that their likenesses are being used to train AI models without their permission or compensation.

Meanwhile, many AI companies are eager to work with studios, saying their AI tools can help speed processes and reduce costs.

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To foster more nuanced discussions about artificial intelligence, Google is collaborating with talent management firm Range Media Partners to develop films that present a less dystopian view of the technology.

Amazon passing on the film raises questions about whether tech company-backed studios would be willing to release movies that are critical of innovations in which they have a stake. It could create a chilling effect, said Robert Thompson, director of Syracuse University’s Bleier Center for Television and Popular Culture.

“The chilling effect could not only be on films critical of AI, they could be on films critical of all kinds of things that these companies have their tentacles in,” Thompson said.

Stories about tech company founders can be attractive to audiences, most notably with the 2010 film “The Social Network” about the founding of Facebook. That film earned $225 million worldwide at the box office, according to Paul Dergarabedian, head of marketplace trends at Rentrak. “The Social Network” came out a time when many people were talking about Facebook and had big talent behind it, including director David Fincher, Dergarabedian said.

“Neon is a perfect custodian for this film, and they will shepherd it to the big screen, I think very effectively,” he said. “They’re very filmmaker-centric … I think they found the perfect home with Neon.”

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“Artificial” features major talent, with actor Monica Barbaro portraying former OpenAI Chief Technology Officer Mira Murati, and Ike Barinholtz as Elon Musk. Other actors include Jason Schwartzman and Billie Lourd.

Director Guadagnino has worked on films including “Challengers” and “Call Me By Your Name.”

Staff writer Samantha Masunaga contributed to this report.

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Movie Reviews

Young Washington (Christian Movie Review) – The Collision

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Young Washington (Christian Movie Review) – The Collision

About the Film 

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On the Surface

For Consideration

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Beneath The Surface

Engage The Film

The Makings of a Leader

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  • Daniel holds a PhD in “Christianity and the Arts” from The Southern Baptist Theological Seminary. He is the author/co-author of multiple books and he speaks in churches and schools across the country on the topics of Christian worldview, apologetics, creative writing, and the Arts.

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