Movie Reviews

Vijay Babu says online movie ratings are manipulated as part of marketing strategy – Times of India

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On-line evaluations have been essentially the most mentioned subject within the Malayalam movie trade lately and surprisingly, the filmmakers additionally appear to be involved extra with the identical quite than trying on the real viewers reactions. Just lately, the favored actor-producer Vijay Babu reportedly mentioned that a lot of the on-line rankings are manipulated and he additionally quashed a preferred film reserving app that was allegedly amping up the rankings as per the film makers’ wants.
Vijay Babu reportedly mentioned that there are a number of methods to get constructive evaluations for a film in a preferred film reserving app and the advertising and marketing crew these days has allotted a separate funds for getting such paid evaluations. Vijay Babu additionally mentioned that if a lot of the film evaluate apps are displaying a ranking above 9 for a film, then how come the viewers is criticizing it?

The actor additional mentioned, “If these film apps are mentioned to be publishing authentic evaluations from the viewers, then how come the identical viewers are criticizing the identical movie? There’s a excellent system for all this. Even earlier than a film is launched, the advertising and marketing crew is allocating funds for flooding constructive evaluations in such film ranking apps.”
Vijay Babu additionally mentioned that the frequent public is unaware of this reality and for a film to work properly available in the market, nearly all of filmmakers are resorting to such practices of hyping film evaluations in film reserving apps.

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