Movie Reviews
‘I Love Boosters’ Film Review – Capitalism is the Real Surrealist State
Surrealism is not my favorite film genre, but I will make a massive exception if it’s in the hands of Boots Riley. Not unlike his debut, Riley’s latest feature, I Love Boosters, is a weird, vibrant, funny, thoughtful, hopeful thesis on collective action and workers’ rights. At a time when satire is almost impossible (an episode of The Boys where the key villain announced that he was God aired just days after the president of the United States posted an AI meme of himself as Jesus), Riley manages to create something just bonkers enough actually feels like it has something to say, and is bright and colorful enough to demand your attention.
Corvette (Keke Palmer) is struggling to get where she wants to be in life, so poor that she’s squatting in a closed chicken restaurant. She and her friends, Sade (Naomi Ackie) and Mariah (Taylour Paige), steal clothes from the high-end boutique Metro and resell them at a lower price to people in their community. As part of their desire to get better at boosting, the three take jobs at Metro, hoping to figure out how to clear out an entire store.
But one day, while they are being reprimanded by Grayson for wearing last year’s Metro line from designer Christie Smith (Demi Moore), they leave the meeting to discover that someone has beaten them to emptying the store. They track down Jianhu (Poppy Liu), a Chinese woman who has a teleporting device that allows her to send the clothes back to China, where they are manufactured, hoping to force Christie to give them better wages and safer working conditions. They realize that they need to work together if they are going to see the changes they are striving for.
Also, LaKeith Stanfield plays a character who is so sexy, I can never watch this movie with my family.
At a time when so many trailers give away the entire movie, I Love Boosters is so wholly unique that if someone explained every plot point to you, you would still need to see it in order to fully grasp everything happening on screen. Like Corvette’s full-to-bursting pink tracksuit, this movie is stuffed with ideas and colors and characters, but it somehow all manages to stay together, creating an absolute feast for your eyes and ears.
The performances in this are absolutely spectacular from top to bottom. Keke Palmer sparkles, even as we see her running away from a literal ball of her problems. Demi Moore gets to play the opposite side of her role in The Substance, this time as the person trying to amass more wealth at the expense of those beneath her, primarily other women, and she tears it up. Don Cheadle is almost unrecognizable as Dr. Jack, a man Sade idolizes for his Friends Being Friendly pyramid scheme. Will Poulter is absolutely hilarious as Grayson, a Metro manager who has fully embraced everything Christie Smith is selling.
One thing you can glean from the trailer is the film’s overall look. Christie works in monochrome, so each location is filled with a single color. But even so, the colors are bright, not like the relentless desaturation that we are cursed with right now. Even when we are taken to the sweatshops in China, everything is bright and colorful. We are drenched in color and unique styles in I Love Boosters, but it is always singular, which is a fascinating way to show the uniformity that is often the hallmark of a hyper-capitalist society that is torn between conformity and individuality.
What makes this movie special is that in the midst of all of the hilarity, bright-but-monochromatic costuming, and a sex demon, there lies a deep philosophical examination of capitalism through the lens of dialectical materialism. This complex ideology isn’t dumbed down in any way, but is instead told to us through a magical device that is able to show us the world beneath the glitz and glamor of the fashion world. And sometimes what is underneath the literal skin of some of the people seeking to prop up the system as it is.
There are some issues with this film that don’t quite come together. The whole LaKeith Stanfield arc is very funny, but doesn’t quite fit with the rest of the movie. Taylour Paige is fantastic in her role, but there is more depth between Sade and Corvette, leaving less for Paige’s Mariah to do. But the messiness is so minor compared to the rest of I Love Boosters that it tends to get swept away in the maximalist filmscape that Riley has created.
Throughout the movie, Christie Smith has a lot to say about creating art and how her clothes allow people to become art themselves. At one point, someone tells her that people don’t want to be art, they want to make art. And that feels very much at the heart of this film. Most people want to create something beautiful that helps their community, but are constantly chased by the pressure to simply survive. To put a roof over your head, food on the table, clothes on your back. I Love Boosters says this dream is possible, but we might have to significantly change how we look at things and recognize that we’re stronger together than apart.
I Love Boosters is now in theaters.
Learn more about the film at the IMDB site for the title.