Entertainment
Jay Stein, mastermind of the Universal Studios tram tour, dies at 88
“Can you just give me one of your leftover sharks?”
It was early in Jay Stein’s tenacious pursuit to turn a throwaway business into a sweet spot for Universal Studios, then owned by Lew Wasserman’s powerhouse entertainment firm MCA.
In 1975, Steven Spielberg’s “Jaws” was a cultural sensation and Stein wanted to capitalize on the movie’s success. He asked his colleagues in film production for props so his crews could re-create the fictional Amity Island coastline in the studio’s hilly back lot miles from downtown L.A.
“He convinced them: ‘Can you just give me one of the leftover sharks and I’ll put it on the studio tour, and we’ll get some promotion out of that,’ ” author Sam Gennawey told The Times, recalling Stein’s brilliance and his pioneering use of intellectual property.
Jay Stein with his wife, Connie, in Oregon.
(Connie Stein)
Stein died Nov. 5 at his home in Bend, Ore., according to his wife, Connie Stein. He was 88 and had been suffering from complications related to Parkinson’s disease and prostate cancer.
“He left a big hole — but he also left a wonderful legacy,” she said in an interview Sunday. “Not a lot of people have the opportunity to leave a legacy that touches generations. But he’s still making people smile every day.”
The tram tour’s shark attack, which terrified tourists when it debuted in 1976, has long been a staple. It was among Stein’s many theme park enhancements during his more than 30 years as a top MCA executive, which included Universal’s push into Florida to compete with Walt Disney Co.
The “Jaws” attraction helped cement Universal’s decades-long relationship with Spielberg, a span that would include such films as “E.T. the Extra-Terrestrial,” “Jurassic Park,” “Schindler’s List” and “The Fabelmans.” It also spawned other movie-themed attractions that included a “Waterworld” live show and a “King Kong” ride.
Stein insisted that the ape would spew “banana breath,” his wife said.
Within Universal, such jolts and flourishes became known as “JayBangs,” which Gennawey used as the title for his 2016 book about Stein’s contributions to the industry, “JayBangs: How Jay Stein, MCA, & Universal Invented the Modern Theme Park and Beat Disney at Its Own Game.”
“Jay wanted to put you in the movie,” Gennawey said. “He wanted to grab you by the collar and shake you a bit.”
The “Runaway Train” attraction on the Universal Studios backlot tour, one of its many exhilarating “JayBangs.”
(NBCUniversal Archives & Collections)
Stein was born in New York City on June 17, 1937, to Samuel and Sylvia “Sunny” (Goldstein) Stein.
His father was a watch salesman who moved the family to Los Angeles when Stein was young. As a teenager, he occasionally skipped school to go to Hollywood Park Racetrack to bet on horses. He had finagled some blank report cards and used them to bring home self-inserted high marks.
But the scam was revealed when the family briefly moved back to New York and Stein was nearing the end of high school. His parents were summoned for a conference, where they learned Stein lacked the credits to graduate. Summer school remedied that.
The family returned to L.A. Stein attended UC Berkeley, majoring in political science, but he left about a semester shy of graduating.
He served in the Army National Guard and, near the end of his service, in 1959, began working in MCA’s mailroom. Initially he wanted to get into film production, but by the mid-1960s, he was steered into the fledgling tour unit.
The company had launched the tram tour in 1964 to make a little money from its ample real estate. But some executives viewed the endeavor as tacky. Its prospects looked dim.
“It started out as two trams and a Quonset hut on Lankershim Boulevard,” Stein told The Times in a 2023 interview. “Quite frankly, the tram was considered something that interfered with television production.”
“I worked for the production office and was given the task of trying to coordinate how close we could come on the backlot without interfering. Everyone I worked for said it was an annoyance and disruptive and will not ever be welcomed.”
Stein was able “to convince others of the benefits of having the studio tour,” Gennawey said. “That’s what saved it.”
Early signage advertising Universal Studios as a tourist attraction.
(NBCUniversal Archives & Collections)
Gennawey considers Stein a key pioneer of U.S. theme parks.
“He was remarkably competitive. He recognized that Disney had its thing — but Universal could create something different and complimentary, particularly in the early days,” Gennawey said.
Disneyland was, of course, a top draw.
“But if you are a Los Angeles resident and had relatives coming in town, you knew they [also] wanted to see Hollywood,” Gennawey said. “But Hollywood was kind of scary, so you took them to Universal Studios.”
Stein’s contributions have only recently been appreciated, according to Gennawey. That’s largely because Stein subscribed to Wasserman’s edict that the “stars were the stars,” and executives should blend into the background. Stein also retired early, leaving Universal by the mid-1990s, after Japanese electronics giant Matsushita bought MCA.
Visitors line up for the studio tour of Universal Studios.
(Genaro Molina / Los Angeles Times)
Stein worried that Universal’s new owner (and a string of subsequent buyers) would fail to recognize the value of the theme parks, Gennawey said, an observation that proved correct.
That changed in 2011 when Comcast acquired NBCUniversal and began investing heavily.
The company opened its $7-billion theme park, Universal Epic Universe, near Orlando, Fla., to raves earlier this year.
The theme park unit — which includes destinations in Los Angeles, Florida, Japan and China — has become one of the most reliable profit engines for NBCUniversal. Last year, Universal theme parks produced $8.6 billion in revenue.
“Jay was the visionary behind Universal’s expansion from the Studio Tour in Hollywood to the creation of our world-class theme park destination at Universal Orlando and beyond,” Mark Woodbury, chairman and chief executive of Universal Destinations & Experiences, said in a statement.
“He had tremendous creative instincts and defined our style of immersive storytelling, making us the brand that brings great movies to life for generations to come,” Woodbury said.
Stein is survived by his wife, son Gary Stein, daughter Darolyn Bellemeur, and their spouses, children and grandchildren, his brother Ira Stein, a nephew, cousins as well as Connie Stein’s children and grandchildren.
The sixth outing in the director’s chair for filmmaker Kirk Jones, I Swear dramatizes the real-life story of touretter John Davidson (played by Robert Aramayo). Tourette’s Syndrome, for those unfamiliar with the condition, is a nervous system disorder that causes various tics, the most prolific being erratic and explicit language. However, as I Swear expertly showcases, the syndrome is far more than ill-timed outbursts of curse words. Davidson’s story is one of societal frustration, finding your people (both with and without the condition), and using your voice to help others rise. The subject and subject matter are handled with absolute care and understanding under Kirk’s measured vision and Robert Aramayo’s BAFTA-winning performance.
The film kicks off with the greatest exclamation to democracy ever uttered (*%#! the Queen!), as a nervous John Davidson prepares himself before entering an awards ceremony hosted by Britain’s royal family. Right away, the film tells us what it is: a triumph over adversity that blends humor and human drama with education. It’s an important setup, as the film flashes back to Davidson’s 1980s youth, where we see his time as a star soccer recruit flatline as his condition takes hold. Davidson’s life spirals from there. Some aspects, like school bullying and accidental run-ins with authority figures, are expected but important to empathizing with young Davidson’s (young version, played with heart by Scott Ellis Watson) new everyday life. The more tragic, a complete meltdown of his family system, is unsettling if quick. His father (Steven Cree) is never given enough screen time to explore his alcohol coping tendencies. However, his mother Heather’s descent into easy fixes and blaming is crushing and convincing. Harry Potter series actress Shirley Henderson (Moaning Myrtle) gives a layered performance as Heather. Someone who loves her son, but also feels cursed by him as the entire family exits the picture. It’s bitter, she’s tired, and fills each conversation with ‘only medication and your mother can save you’ energy.
From there, the viewer and Davidson find refuge in a host of characters. Maxine Peake plays Dottie, the mother of a childhood friend and a retired mental health nurse. Screen vet Peter Mullan plays maintenance man Tommy Trotter. Together, they help Davidson build a life and an understanding of himself that carries the film forward into its second half. After that, the film is primarily a 3-actor show as director Kirk fills the screen with these tour-de-force performances. Peake and Mullan are great vessels to get the film’s main message across: patience, love, and a shared responsibility between the diagnosed and those who understand their struggle can help change the path for people quickly left behind by a normative world. Together, they are the soul of the movie, with the filmmakers clearly hoping the audience will follow their lead after they exit the theater (in my case, the beautiful Oriental Theater for the Milwaukee Film Festival). Both performances are perfectly warm and reflective and shouldn’t be left out in discussions of I Swear.
I say this because the movie is anchored by The Rings of Power actor Robert Aramayo, who leaves Elrond’s elf ears behind to bring an acute naturalism to his performance of main character John Davidson. Aramayo’s physicality and timing of the fitful Tourettes Syndrome never feel out of place or overplayed. In fact, the movie as a whole does an amazing job of never veering into sentimentality. While many moviegoers left with tissues dabbing their eyes, the filmmaking never felt like it was forcing that reaction out of audiences. It straddles the line between feel-good and reality with every story beat and lands squarely on the side of letting the real inform our feelings. Anyone with an ounce of empathy will grasp the film’s message and hopefully take it with them into life.
I Swear continues at the Milwaukee Film Festival on Tuesday, April 21st, and releases nationwide April 24th, 2026, courtesy of Sony Pictures Classics.
Several private equity firms and Hollywood power players, including United Talent Agency and longtime agent Patrick Whitesell, have expressed interest in buying parts of Casey Wasserman’s music and sports management firm after it abruptly went up for sale.
Wasserman became ensnared in controversy earlier this year after his salacious decades-old emails to Ghislaine Maxwell, an accomplice of child sex offender Jeffrey Epstein, were released as part of the U.S. Justice Department’s trove of Epstein files.
The agency auction is in the early stages, according to three people close to the process but not authorized to comment.
Earlier this week, several interested parties submitted proposals to meet a preliminary deadline in the auction, two of the sources said.
The company, which changed its name to the Team last month, is expected to be valued at around $3 billion.
Providence Equity Partners holds the majority stake. The private equity firm has discussed selling the entire company or carving off Wasserman’s minority interest. Providence also has considered selling the bulk of the firm and staying on as a minority investor, one of the sources said. Another scenario could involve separating, then selling the individual business units that make up the Team.
Wasserman and Providence’s company boasts an enviable roster of music artists, including Kendrick Lamar, Coldplay and Ed Sheeran. Its sports marketing practice is viewed as particularly lucrative and has potential to grow in value as big dollars flow into sports that draw large crowds.
Wasserman, who declined to comment, has a veto right over any sale of the company that he has spent a quarter of a century building.
UTA, which also declined to comment, is among the most aggressive suitors, the sources said. The Team’s sports marketing and music representation divisions would dramatically boost the Beverly Hills agency’s profile and client roster.
Whitesell, former executive chairman of Endeavor, separately has been motivated to make investments in sports, media and entertainment since last year when he left the talent agency that he and Ari Emanuel built. Whitesell launched a new firm with seed money from private equity firm Silver Lake, and last spring he started WIN Sports Group to represent professional football players.
Whitesell wasn’t immediately available for comment.
European investment firm Permira also has expressed interest, according to a knowledgeable source. Permira declined to comment.
The New York Times first reported that Permira, UTA and Whitesell had expressed interest.
The sales process is expected to stretch into summer, the knowledgeable people said. The auction could become complicated particularly if Providence decides to unwind the business.
For example, UTA could not buy the entire company because of the Brillstein television unit. The agency is bound by an agreement with the Writers Guild of America that prevents it from owning television production.
Investment bank Moelis & Company is managing the sale. A representative of the firm declined comment.
Wasserman also is the chairman of LA28, the nonprofit group that will be staging the Summer Olympics in Los Angeles in two years.
Following revelations of Wasserman’s 2003 emails with Maxwell, several musicians and athletes — led by pop artist Chappell Roan and soccer star Abby Wambach — said that, to stay true to their values, they would leave the agency then known as Wasserman.
Wasserman apologized to his staff for “past personal mistakes” and said he would sell the agency.
He had limited dealings with Epstein, flying on the financier’s jet along with former President Clinton for a September 2002 humanitarian trip through Africa.
Wasserman, a prolific Clinton fundraiser whose legendary grandfather, Hollywood titan Lew Wasserman, helped the Democrat win the 1992 presidential election, was joined on Epstein’s jet by his then-wife, Laura, actor Kevin Spacey, Epstein, Maxwell — who was convicted of sexual abuse in 2021 — and others, including security agents.
The LA28 board’s executive committee unanimously voted to keep Wasserman as chairman, citing his “strong leadership” of the Games.
Pizza Movie (2026) Director: Nick Kocher and Brian McElhaney, Star: Gaten Matarazzo and Sean Giambrone
Somehow, I got through an hour of this movie. I was seconds away from turning off in the first fifteen minutes because of the juvenile humor. Pizza Movie is too silly, repetitive, and the characters are annoying. Stranger Things Gaten Matarazzo and Sean Giambrone star as college friends, Jack and Montgomery. College angles are rarely seen in films right now, and that’s the one saving grace of the film. Similar to high school, people are also trying to fit in. The story and visuals were too corny. You can only watch someone’s head exploding for so long without letting yours.
The Super Mario Galaxy Movie (2026) Director: Aaron Horvath and Michael Jelenic, Stars: Chris Pratt, Charlie Day, Anya Taylor-Joy
I never saw the first Super Mario Brothers Movie when it was out, but I heard it got positive reviews. My brother always loved playing Super Mario video games as a kid, and I’d watch him. I tagged along with my friends to see Super Mario Galaxy Movie, and it’s a cute and fun film. I like it when movies explore the video game world. The animation creates unique worlds and characters. The characters are split into their own storylines, and for me, I felt like it worked. It adds more action, especially for kids who are seeing the films.
Emily in Paris Season 5 (2025) Creator: Darren Star, Stars: Lily Collins and Ashley Park
After a bright spot in season 4, I thought season 5 of Emily in Paris would continue its growth in the story and its protagonist, but no, it’s all drained out in the usual Emily (Lily Collins) mishaps. Ashley Park (Mindy) has become too good for this show. Emily and Mindy waste several opportunities because of their love lives. The whole relationship angle is ruining it. I don’t understand why Alfie (Lucien Laviscount) is still in the show. I thought writers learned their lesson, but by the last episode, they’re continuing to bring the past into an apparent season 6.
Sarah’s Oil (2025) Director: Cyrus Nowrasteh, Stars: Naya Desir-Johnson and Zachary Levi
There’s always history lurking right beneath our noses. Sarah’s Oil (2025) tells the true story of Sarah Rector, an Oklahoma-born African American girl who became the first black female millionaire in the U.S. Naya Desir-Johnson is fierce and driven as Sarah. Zachary Levi is also along for the ride as Bert, a man who helps Sarah. Kate (Bridget Regan) was another favorite character as an intelligent woman. Cyrus Nowrasteh was drawn to the subject for its story and its themes. Nowrasteh’s direction is compelling as he unearths a hidden story from history. The film is streaming on Amazon Prime.
Jack Goes Boating (2014) Director and Star: Phillip Seymour Hoffman and Amy Ryan
Jack Goes Boating (2014) didn’t quite work for me, largely because of its slow pace and uneven storytelling. The film stars the late Seymour Hoffman as Jack, who also directed the film. This was Hoffman’s first and only time in the directing chair. Amy Ryan also stars in the film, giving a solid performance. This was also based on a play that Hoffman starred in. Jack wants to participate in a swim championship. That’s hardly what the film is about, tracking other characters’ stories. While the film aims for quiet intimacy, it ultimately drags, making it an underwhelming viewing experience.
You Kill Me (2016), Director: John Dahl, Stars: Ben Kingsley, Tea Leoni, Luke Wilson
Meet You Kill Me (2016), yet another film that I found in the museum of underrated gems. The concept revolves around Frank (Ben Kingsley), a hitman, who is sent to an A.A. meeting to get his mind focused again. A different story happens, where Frank falls in love with Laurel (Tea Leoni). Leoni is one of my favorite actresses. It also stars the funny Luke Wilson. I liked the trio’s dynamics. You Kill Me is a mental health movie. It’s okay to make changes if you’re not happy. I recommended that you keep an eye out for this movie.
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