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Jay Stein, mastermind of the Universal Studios tram tour, dies at 88

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Jay Stein, mastermind of the Universal Studios tram tour, dies at 88

“Can you just give me one of your leftover sharks?”

It was early in Jay Stein’s tenacious pursuit to turn a throwaway business into a sweet spot for Universal Studios, then owned by Lew Wasserman’s powerhouse entertainment firm MCA.

In 1975, Steven Spielberg’s “Jaws” was a cultural sensation and Stein wanted to capitalize on the movie’s success. He asked his colleagues in film production for props so his crews could re-create the fictional Amity Island coastline in the studio’s hilly back lot miles from downtown L.A.

“He convinced them: ‘Can you just give me one of the leftover sharks and I’ll put it on the studio tour, and we’ll get some promotion out of that,’ ” author Sam Gennawey told The Times, recalling Stein’s brilliance and his pioneering use of intellectual property.

Jay Stein with his wife, Connie, in Oregon.

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(Connie Stein)

Stein died Nov. 5 at his home in Bend, Ore., according to his wife, Connie Stein. He was 88 and had been suffering from complications related to Parkinson’s disease and prostate cancer.

“He left a big hole — but he also left a wonderful legacy,” she said in an interview Sunday. “Not a lot of people have the opportunity to leave a legacy that touches generations. But he’s still making people smile every day.”

The tram tour’s shark attack, which terrified tourists when it debuted in 1976, has long been a staple. It was among Stein’s many theme park enhancements during his more than 30 years as a top MCA executive, which included Universal’s push into Florida to compete with Walt Disney Co.

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The “Jaws” attraction helped cement Universal’s decades-long relationship with Spielberg, a span that would include such films as “E.T. the Extra-Terrestrial,” “Jurassic Park,” “Schindler’s List” and “The Fabelmans.” It also spawned other movie-themed attractions that included a “Waterworld” live show and a “King Kong” ride.

Stein insisted that the ape would spew “banana breath,” his wife said.

Within Universal, such jolts and flourishes became known as “JayBangs,” which Gennawey used as the title for his 2016 book about Stein’s contributions to the industry, “JayBangs: How Jay Stein, MCA, & Universal Invented the Modern Theme Park and Beat Disney at Its Own Game.”

“Jay wanted to put you in the movie,” Gennawey said. “He wanted to grab you by the collar and shake you a bit.”

A locomotive speeds toward a tram on the Universal Studios backlot tour.

The “Runaway Train” attraction on the Universal Studios backlot tour, one of its many exhilarating “JayBangs.”

(NBCUniversal Archives & Collections)

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Stein was born in New York City on June 17, 1937, to Samuel and Sylvia “Sunny” (Goldstein) Stein.

His father was a watch salesman who moved the family to Los Angeles when Stein was young. As a teenager, he occasionally skipped school to go to Hollywood Park Racetrack to bet on horses. He had finagled some blank report cards and used them to bring home self-inserted high marks.

But the scam was revealed when the family briefly moved back to New York and Stein was nearing the end of high school. His parents were summoned for a conference, where they learned Stein lacked the credits to graduate. Summer school remedied that.

The family returned to L.A. Stein attended UC Berkeley, majoring in political science, but he left about a semester shy of graduating.

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He served in the Army National Guard and, near the end of his service, in 1959, began working in MCA’s mailroom. Initially he wanted to get into film production, but by the mid-1960s, he was steered into the fledgling tour unit.

The company had launched the tram tour in 1964 to make a little money from its ample real estate. But some executives viewed the endeavor as tacky. Its prospects looked dim.

“It started out as two trams and a Quonset hut on Lankershim Boulevard,” Stein told The Times in a 2023 interview. “Quite frankly, the tram was considered something that interfered with television production.”

“I worked for the production office and was given the task of trying to coordinate how close we could come on the backlot without interfering. Everyone I worked for said it was an annoyance and disruptive and will not ever be welcomed.”

Stein was able “to convince others of the benefits of having the studio tour,” Gennawey said. “That’s what saved it.”

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Early signage advertising Universal Studios as a tourist attraction.

Early signage advertising Universal Studios as a tourist attraction.

(NBCUniversal Archives & Collections)

Gennawey considers Stein a key pioneer of U.S. theme parks.

“He was remarkably competitive. He recognized that Disney had its thing — but Universal could create something different and complimentary, particularly in the early days,” Gennawey said.

Disneyland was, of course, a top draw.

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“But if you are a Los Angeles resident and had relatives coming in town, you knew they [also] wanted to see Hollywood,” Gennawey said. “But Hollywood was kind of scary, so you took them to Universal Studios.”

Stein’s contributions have only recently been appreciated, according to Gennawey. That’s largely because Stein subscribed to Wasserman’s edict that the “stars were the stars,” and executives should blend into the background. Stein also retired early, leaving Universal by the mid-1990s, after Japanese electronics giant Matsushita bought MCA.

Visitors line up for the studio tour of Universal Studios.

Visitors line up for the studio tour of Universal Studios.

(Genaro Molina / Los Angeles Times)

Stein worried that Universal’s new owner (and a string of subsequent buyers) would fail to recognize the value of the theme parks, Gennawey said, an observation that proved correct.

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That changed in 2011 when Comcast acquired NBCUniversal and began investing heavily.

The company opened its $7-billion theme park, Universal Epic Universe, near Orlando, Fla., to raves earlier this year.

The theme park unit — which includes destinations in Los Angeles, Florida, Japan and China — has become one of the most reliable profit engines for NBCUniversal. Last year, Universal theme parks produced $8.6 billion in revenue.

“Jay was the visionary behind Universal’s expansion from the Studio Tour in Hollywood to the creation of our world-class theme park destination at Universal Orlando and beyond,” Mark Woodbury, chairman and chief executive of Universal Destinations & Experiences, said in a statement.

“He had tremendous creative instincts and defined our style of immersive storytelling, making us the brand that brings great movies to life for generations to come,” Woodbury said.

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Stein is survived by his wife, son Gary Stein, daughter Darolyn Bellemeur, and their spouses, children and grandchildren, his brother Ira Stein, a nephew, cousins as well as Connie Stein’s children and grandchildren.

Entertainment

Inga Ibsdotter Lilleaas breaks out in ‘Sentimental Value.’ But she isn’t interested in fame

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Inga Ibsdotter Lilleaas breaks out in ‘Sentimental Value.’ But she isn’t interested in fame

One of the most moving scenes in Joachim Trier’s “Sentimental Value” happens near the end. During an intense moment between sisters Nora (Renate Reinsve) and Agnes (Inga Ibsdotter Lilleaas), who have both had to reckon with the unexpected return of their estranged father, Gustav (Stellan Skarsgård), Agnes suddenly tells Nora, “I love you.” In a family in which such direct, vulnerable declarations are rare, Agnes’ comment is both a shock and a catharsis.

The line wasn’t scripted or even discussed. Lilleaas was nervous about spontaneously saying it while filming. But it just came out.

“[In] Norwegian culture, we don’t talk so much about what we’re feeling,” explains Lilleaas, who lives in Oslo but is sitting in the Chateau Marmont lounge on a rainy afternoon in mid-November. If the script had contained that “I love you” line, she says, “It would’ve been like, ‘What? I would never say that. That’s too much.’ But because it came out of a genuine feeling in the moment — I don’t know how to describe it, but it was what I felt like I would want to say, and what I would want my own sister to know.”

Since its Cannes premiere, “Sentimental Value” has been lauded for such scenes, which underline the subtle force of this intelligent tearjerker about a frayed family trying to repair itself. And the film’s breakthrough performance belongs to the 36-year-old Lilleaas, who has worked steadily in Norway but not often garnered international attention.

Touted as a possible supporting actress Oscar nominee, Lilleaas in person is reserved but thoughtful, someone who prefers observing the people around her rather than being in the spotlight. Fitting, then, that in “Sentimental Value” she plays the quiet, levelheaded sister serving as the mediator between impulsive Nora and egotistical Gustav. Lilleaas has become quite adept at doing a lot while seemingly doing very little.

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“In acting school, some of the best characters I did were mute,” she notes. “They couldn’t express language, but they were very expressive. It was freeing to not have a voice. Agnes, she’s present a lot of the time but doesn’t necessarily have that many lines. To me, that’s freedom — the [dialogue] very often comes in the way of that.”

Inga Ibsdotter Lilleaas in “Sentimental Value.”

(Kasper Tuxen)

Lilleaas hadn’t met Trier before her audition, but they instantly bonded over the challenges of raising young kids. And she sparked to the script’s examination of parents and children. Unlike restless Nora, Agnes is married with a son, able to view her deeply flawed dad from the vantage point of both a daughter and mother. Lilleaas shares her character’s sympathy for the inability of different generations to connect.

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“A lot of parents and children’s relationships stop at a point,” she says. “It doesn’t evolve like a romantic relationship, [where] the mindset is to grow together. With families, it’s ‘You’re the child, I’m the parent.’ But you have to grow together and accept each other. And that’s difficult.”

Spend time with Lilleaas and you’ll notice she discusses acting in terms of human behavior rather than technique. In fact, she initially studied psychology. “I’ve always been interested in the [experience] of being alive,” she says. “Tremendous grief is very painful, but you can only experience that if you have great love. I’ve tried the more psychological approach of studying people, but it wasn’t what I wanted. Acting is the perfect medium for me to explore life.”

Other out-of-towners might be disappointed to arrive in sunny Southern California only to be greeted by storm clouds, but Lilleaas is sanguine about the situation. “I could have been at the beach, but it’s fine,” she says, amused, looking out the nearby windows. “I can go to the movies — it’s perfect movie weather.”

Inga Ibsdotter Lilleeaas poses for a portrait at the Twenty Two Hotel in New York City
Inga Ibsdotter Lilleaas.

Inga Ibsdotter Lilleaas. (Evelyn Freja / For The Times)

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Her measured response to both her Hollywood ascension and a rainy forecast speak to her generally unfussed demeanor. During our conversation, Lilleaas’ candor and lack of vanity are striking. How often does a rising star talk about being happy when a filmmaker gives her fewer lines? Or fantasize about a life after acting?

“Some days I’ll be like, ‘I want to give it up. I want to have a small farm,’” she admits. “We lived on a farm and had horses and chickens when I grew up. I miss that. But at the same time, I need to be in an urban environment.”

She gives the matter more thought, sussing out her conflicted feelings. “Maybe as I grow older and have children, I feel this need to go back to something that’s familiar and safe,” she suggests. “I think that’s why I’m searching for small farms [online] — that’s, like, a dream thing. I need some dreams that they’re not reality — it’s a way to escape.”

Lilleaas may have decided against becoming a psychologist, but she’s always interrogating her motivations. This desire for a farm is her latest self-exploration, clarifying for her that she loves her profession but not the superficial trappings that accompany it.

“Ten years ago, this would maybe have been a dream, what’s happening now,” she says, gesturing at her swanky surroundings. “But you realize what you want to focus on and give value. I don’t necessarily want to give this that much value. I appreciate it and everything, but I don’t want to put my heart in it, because I know that it goes up and down and it’s not constant. I put my heart in this movie. Everything that comes after that? My heart can’t be in that.”

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Universal Music invests $80 million in Bollywood production company

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Universal Music invests  million in Bollywood production company

Universal Music Group is investing $80 million for a stake in one of India’s biggest Bollywood production companies, Excel Entertainment Pvt.

Universal Music India, a division of Universal Music Group, will acquire a 30% equity interest in the Mumbai-based movie studio. In the deal, announced Monday, the companies will work together on forthcoming films, series, music and emerging formats.

While getting involved in India’s local film industry, Universal Music will also now receive global distribution rights for all future original soundtracks attached to projects produced or owned by Excel. There are also future plans for the companies to launch an Excel-linked music label that will allow UMG and Universal Music India artists to appear in various Excel titles.

The investment underscores the rapid growth in the Indian entertainment industry.

India is the 15th-largest recorded-music market globally.

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Founded by producers Ritesh Sidhwani and Farhan Akhtar in 1999, Excel is responsible for making over 40 different films and scripted shows. Its most popular titles include “Dil Chahta Hai,” “Don” and “Talaash.” The company is currently valued at approximately $290 million.

“India’s entertainment landscape continues to grow from strength to strength, and this is the perfect moment to build meaningful global collaborations,” said Sidhwani and Akhtar in a joint statement. “Together, we aim to take culturally rooted stories to the world.”

Universal Music Group, with its corporate headquarters in the Netherlands and another office in Santa Monica, was founded in 1996. The music giant behind artists like Taylor Swift and Billie Eilish is valued at roughly $48 billion on the U.S. stock market, with shares selling around $25.80.

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