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Hollywood-AI battle heats up, as OpenAI and studios clash over copyrights and consent

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Hollywood-AI battle heats up, as OpenAI and studios clash over copyrights and consent

A year after tech firm OpenAI roiled Hollywood with the release of its Sora AI video tool, Chief Executive Sam Altman was back — with a potentially groundbreaking update.

Unlike the generic images Sora could initially create, the new program allows users to upload videos of real people and put them into AI-generated environments, complete with sound effects and dialogue.

In one video, a synthetic Michael Jackson takes a selfie video with an image of “Breaking Bad” star Bryan Cranston. In another, a likeness of SpongeBob SquarePants speaks out from behind the White House’s Oval Office desk.

“Excited to launch Sora 2!” Altman wrote on social media platform X on Sept. 30. “Video models have come a long way; this is a tremendous research achievement.”

But the enthusiasm wasn’t shared in Hollywood, where the new AI tools have created a swift backlash. At the core of the dispute is who controls the copyrighted images and likenesses of actors and licensed characters — and how much they should be compensated for their use in AI models.

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The Motion Picture Assn. trade group didn’t mince words.

“OpenAI needs to take immediate and decisive action to address this issue,” Chairman Charles Rivkin said in a statement Monday. “Well-established copyright law safeguards the rights of creators and applies here.”

By the end of the week, multiple agencies and unions, including SAG-AFTRA, chimed in with similar statements, marking a rare moment of consensus in Hollywood and putting OpenAI on the defensive.

“We’re engaging directly with studios and rightsholders, listening to feedback, and learning from how people are using Sora 2,” Varun Shetty, OpenAI’s vice president of media partnerships, said in a statement. “Many are creating original videos and excited about interacting with their favorite characters, which we see as an opportunity for rightsholders to connect with fans and share in that creativity.”

For now, the skirmish between well-capitalized OpenAI and the major Hollywood studios and agencies appears to be only just the beginning of a bruising legal fight that could shape the future of AI use in the entertainment business.

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“The question is less about if the studios will try to assert themselves, but when and how,” said Anthony Glukhov, senior associate at law firm Ramo, of the clash between Silicon Valley and Hollywood over AI. “They can posture all they want; but at the end of the day, there’s going to be two titans battling it out.”

Before it became the focus of ire in the creative community, OpenAI quietly tried to make inroads into the film and TV business.

The company’s executives went on a charm offensive last year. They reached out to key players in the entertainment industry — including Walt Disney Co. — about potential areas for collaboration and trying to assuage concerns about its technology.

This year, the San Francisco-based AI startup took a more assertive approach.

Before unveiling Sora 2 to the general public, OpenAI executives had conversations with some studios and talent agencies, putting them on notice that they need to explicitly declare which pieces of intellectual property — including licensed characters — were being opted-out of having their likeness depicted on the AI platform, according to two sources familiar with the matter who were not authorized to comment. Actors would be included in Sora 2 unless they opted out, the people said.

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OpenAI disputes the claim and says that it was always the company’s intent to give actors and other public figures control over how their likeness is used.

The response was immediate.

Beverly Hills talent agency WME, which represents stars such as Michael B. Jordan and Oprah Winfrey, told OpenAI its actions were unacceptable, and that all of its clients would be opting out.

Creative Artists Agency and United Talent Agency also argued that their clients had the right to control and be compensated for their likenesses.

Studios, including Warner Bros., echoed the point.

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“Decades of enforceable copyright law establishes that content owners do not need to ‘opt out’ to prevent infringing uses of their protected IP,” Warner Bros. Discovery said in a statement. “As technology progresses and platforms advance, the traditional principles of copyright protection do not change.”

Unions, including SAG-AFTRA — whose members were already alarmed over the recent appearance of a fake, AI-generated composite named Tilly Norwood — also expressed alarm.

“OpenAI’s decision to honor copyright only through an ‘opt-out’ model threatens the economic foundation of our entire industry and underscores the stakes in the litigation currently working through the courts,” newly elected President Sean Astin and National Executive Director Duncan Crabtree-Ireland said in a statement.

The dispute underscores a clash of two very different cultures. On one side is the brash, Silicon Valley “move fast and break things” ethos, where asking for forgiveness is seen as preferable to asking for permission. On the other is Hollywood’s eternal wariness over the effect of new technology, and its desire to retain control over increasingly valuable intellectual property rights.

“The difficulty, as we’ve seen, is balancing the capabilities with the prior rights owned by other people,” said Rob Rosenberg, a partner with law firm Moses and Singer LLP and a former Showtime Networks general counsel. “That’s what was driving the entire entertainment industry bonkers.”

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Amid the outcry, Sam Altman posted on his blog days after the Sora 2 launch that the company would be giving more granular controls to rights holders and is working on a way to compensate them for video generation.

OpenAI said it has guardrails to block the generation of well-known characters and a team of reviewers who are taking down material that doesn’t follow its updated policy. Rights holders can also request removal of content.

The strong pushback from the creative community could be a strategy to force OpenAI into entering licensing agreements for the content they need, legal experts said.

Existing law is clear — a copyright holder has full control over their copyrighted material, said Ray Seilie, entertainment litigator at law firm Kinsella Holley Iser Kump Steinsapir.

“It’s not your job to go around and tell other people to stop using it,” he said. “If they use it, they use it at their own risk.”

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Disney, Universal and Warner Bros. Discovery have previously sued AI firms MiniMax and Midjourney, accusing them of copyright infringement.

One challenge is figuring out a way that fairly compensates talent and rights holders. Several people who work within the entertainment industry ecosystem said they don’t believe a flat fee works.

“Bring monetization that is not a one size fits all,” said Dan Neely, chief executive of Chicago-based Vermillio, which works with Hollywood talent and studios and protects how their likenesses and characters are used in AI. “That’s what will move the needle for talent and studios.”

Visiting journalist Nilesh Christopher contributed to this report.

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Movie Reviews

Young Washington (Christian Movie Review) – The Collision

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Young Washington (Christian Movie Review) – The Collision

About the Film 

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On the Surface

For Consideration

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Beneath The Surface

Engage The Film

The Makings of a Leader

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  • Daniel holds a PhD in “Christianity and the Arts” from The Southern Baptist Theological Seminary. He is the author/co-author of multiple books and he speaks in churches and schools across the country on the topics of Christian worldview, apologetics, creative writing, and the Arts.

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’47 Ronin’ director Carl Erik Rinsch sentenced to 30 months in prison for Netflix fraud case

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’47 Ronin’ director Carl Erik Rinsch sentenced to 30 months in prison for Netflix fraud case

Carl Erik Rinsch, the director of the 2013 Keanu Reeves action film “47 Ronin,” will serve more than two years in federal prison for defrauding Netflix of $11 million.

U.S. District Judge Jed S. Rakoff on Monday sentenced 48-year-old Rinsch to 30 months in prison, the U.S. Attorney’s Office, Southern District of New York, announced. Federal prosecutors convicted Rinsch in December of wire fraud, money laundering and other counts. A legal representative for Rinsch did not immediately respond to a request for comment on Tuesday.

Federal prosecutors indicted Rinsch in March 2025, alleging the $11 million went into Rinsch’s personal accounts. The filmmaker “quickly transferred” the money from the Rinsch Co. account, where it had been deposited March 6, 2020, by Netflix, through additional accounts until about $10.5 million wound up weeks later in a personal brokerage account. He lost more than half of that money in less than two months via risky investments in the stock market, the indictment said.

Though Rinsch told the streamer that his sci-fi show “White Horse” was progressing nicely, the filmmaker allegedly moved the remaining money into cryptocurrency and profited from crypto speculation over the next couple of years. The streamer had invested around $44 million in the show. Rinsch was accused of spending around $10 million on five Rolls-Royces, a Ferrari, watches, clothing, luxury bedding and linens, credit card bills, attorneys to sue Netflix for more money, and lawyers to work on his divorce.

He was arrested in West Hollywood and released the same day after agreeing to post a $100,000 bond to guarantee his appearance in a New York federal court.

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Rinsch never finished the Netflix show.

During his sentencing, Rinsch and his legal team told the court his behavior was a result of mental health struggles and medication problems and they are working to address those issues with a new care provider, the Associated Press reported.

“I failed to recognize the danger of the state I was in,” Rinsch said, though his mental issues were not described in court, and his attorneys declined to provide further detail.

Ahead of the sentencing, Reeves — the star of Rinsch’s most notable project to date — penned a letter in May requesting “leniency and mercy as well as justice” in the filmmaker’s sentencing.

In addition to prison time, Rinsch must serve three years of supervised release, forfeit the $11 million and pay $700 in mandatory special assessments, according to Monday’s announcement. U.S. Attorney Jay Clayton said in the announcement: “Today’s sentence sends a deterrent message: fraud will not be tolerated.”

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The Associated Press and former Times assistant editor Christie D’Zurilla contributed to this report.

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Movie Review – Minions & Monsters (2026)

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Movie Review – Minions & Monsters (2026)

Minions & Monsters, 2026.

Directed by Pierre Coffin and Patrick Delage.
Featuring the voice talents of Pierre Coffin, Trey Parker, Allison Janney, Christoph Waltz, Jeff Bridges, Jesse Eisenberg, Zoey Deutch, Bobby Moynihan, Phil LaMarr, and George Lucas.

SYNOPSIS:

Follows the Minions in 1920s Hollywood as they search for frightening creatures for their monster movie, partner with a green creature, and must save the planet after unleashing monsters.

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Minions & Monsters comes with a genius creative choice to reinvigorate a tired schtick. The slapstick antics of the mischievous Minions have always felt partially inspired by comedic stuntwork from the likes of Buster Keaton (at one point, a house comes down over a Minion, paying homage) and Charlie Chaplin, so it’s seamless for director Pierre Coffin (who continues to voice all of them) to place them in the Golden Age of Hollywood. Yes, these movies are critic-proof and will crack one billion dollars regardless, and a case could be made that the filmmakers could have made bank once again going down an artistically bankrupt path, so it is refreshingly welcome that he (directing alongside Patrick Delage and crafting the screenplay with Brian Lynch) chooses to insert these yellow goofballs into a Hollywood love letter that doubles as an avenue for children and anyone else to develop an interest in the era.

Generally, when nostalgia-pandering is discussed or Easter Eggs flood a cinematic experience, it’s about placating fans and giving them what they want out of corporate obligation to put a film in the best position to succeed financially. Minions & Monsters is an animated feature that begins by rewinding the Universal Pictures logo all the way back to when it was The Trans-Atlantic Film Company, with an opening scene that uses The Horse in Motion, the earliest example of photography resembling a motion picture. From there, it’s an adventure involving Minions and Hollywood, giddy to reference anything it possibly can, from classic monsters to Humphrey Bogart to Westerns to Citizen Kane to a plot point that feels ripped out of the recent more cynical and vulgar Babylon, with the red-hot popular Minions struggling and failing to adjust to the transition from silent-era flicks to talkies.

There is a narrative here (more so than in the first two installments, which is a huge part of why this film works in addition to its sincerity) in that a present-day Hollywood museum tour guide (voiced by Allison Janney) educating kids about E.T. the Extra-Terrestrial, The Matrix, George Lucas (voicing himself while locked inside a glass casing), and more, eventually comes across a pair of Minions named James and Henry with quite the sweet friendship and story worth telling. Its initial stages aren’t too far off from what we already know about Minions in that they have always existed looking for evildoers to serve, this time coming across a cyclops, a wizard, a mummy, a viking, and others that they inadvertently kill through slapstick means.

The chaotic up-and-down history leads them to Hollywood, disrupting the shooting of an intense train robbery scene, which sends its director Max (voiced by Christoph Waltz) into a neurotic panic until studio executives, the Bright Brothers (voiced by Jeff Bridges), express that they find these yellow demons utterly hilarious and captivating to watch as they wreak havoc. As previously established, good things don’t last forever, and the Minions find themselves shoved aside in a new movie-making landscape, but not before a montage celebrating numerous genres across silent-era films and leaving James and Henry with a dream to make “the best movie ever”, Minions y Monsters.

This is where the film slightly loses its way, transitioning into a more familiar animated feature/Minions story, as they bust out the sorcerer’s spellbook they found ages ago to summon Cthulhu as their monstrous antagonist. Instead, they conjure up a tiny blob named Goomi (Trey Parker, voicing a different character in the franchise this time while sounding like an amalgamation of about five different South Park characters with plenty of Cartman coming through) who can’t be what they need for the movie but can help find other suitable monsters, all while joined by sidekicks Philips and Howard (voiced by Bobby Moynihan and Phil LaMarr).

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While James and Henry (who are joined by Ed as their cinematographer) try to make this dream happen, the other minions search for another villain to serve, stumbling across robot Dort (Jesse Eisenberg voicing a character riffing on Gort from The Day the Earth Stood Still), who turns out to suck at being evil even though he desperately wants to break bad. Rather amusingly, he befriends a suffragette (voiced by Zoey Deutch) in a completely bizarre, random subplot that mostly works because of how out-of-left-field it is. Nevertheless, it’s mostly filler material until the Minions meet their match in the climactic showdown that, unfortunately, has more in common with modern blockbusters than the classical Hollywood it’s trying to imitate, even if the enormous blob they’re up against looks icky, with gross animation details that deserve applause.

Setting that aside, it is noteworthy that even if there are still plenty of jokes with the Minions here that don’t land, it is also funnier when they are interacting with not only recognizable scenes, genres, and movies, but also what shouldn’t be forgotten. There is also a joyous friendship at the center holding it together, whereas I couldn’t tell you a damn thing about the Minions from previous movies other than that one of them was named Bob. Minions & Monsters is still more of the same, while also a testament and celebration of the beauty and magic of making and watching movies, with earnest love for the era that shines through. For the first time, the brain isn’t turning to mush watching one of these.

Flickering Myth Rating – Film: ★ ★ ★ / Movie: ★ ★ ★

Robert Kojder

https://www.youtube.com/watch?v=embed/playlist

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