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Fyre Festival 2 flames out as Billy McFarland puts brand up for sale: 'I need to step back'

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Fyre Festival 2 flames out as Billy McFarland puts brand up for sale: 'I need to step back'

When promoter and convicted fraudster Billy McFarland sought to revive his infamous Fyre Festival this year, he wanted to do it “with honesty, transparency, relentless effort, and creativity.”

Now, Fyre Festival 2 is indefinitely postponed (shocker) and McFarland seeks to distance himself from the event, putting the Fyre brand up for sale. “This brand is bigger than any one person and bigger than what I’m able to lead on my own,” McFarland said Wednesday in a statement shared to the Fyre Festival website and Instagram page.

“It’s a movement. And it deserves a team with the scale, experience, and infrastructure to realize its potential,” McFarland said. “We have decided the best way to accomplish our goals is to sell the FYRE Festival brand … to an operator that can fully realize its vision.‍”

McFarland announced his decision to step away from Fyre two months after declaring in February that “Fyre Festival 2 is real” and was set to come to Isla Mujeres in the Mexican Caribbean from May 30 to June 2. At the time, he said he saw the Mexico event as a “second chance.”

The first iteration of McFarland’s Fyre Festival in 2017 advertised two weekends of a luxury music event on a private island in Exuma, the Bahamas. Attendees, some who shelled out more than $10,000 for tickets, were instead met with canceled shows, plain cheese sandwiches and flimsy tents that struggled to withstand stormy conditions at the botched event, founded by McFarland and rapper Ja Rule. The fiasco quickly went viral and in the following years inspired documentaries from both Hulu and Netflix.

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A year after the first Fyre Festival, McFarland pleaded guilty in 2018 to defrauding investors of $26 million in the failed event and over $100,000 in a fraudulent ticket-selling scheme. Dubbed a “serial fraudster” by a New York judge, McFarland was sentenced to six years in federal prison. He was released early and placed under house arrest in 2022.

Fyre Festival 2 (not to be confused with the other Fyre Festival 2 that was announced and quickly scrapped in 2023) touted four ticket tiers ranging from $1,400 to $1.1 million. The website for the fest also featured vague promises of “an electrifying celebration of music, arts, cuisine, comedy, fashion, gaming, sports and treasure hunting.” Fyre Festival 2 boasted “unforgettable performances, immersive experiences,” but an artist lineup was never revealed. Pages detailing ticket sales and accommodation have since been scrubbed from the website. The Instagram post announcing the return of the festival has also been deleted.

The road to Fyre Festival 2 seemed turbulent even before McFarland announced his search for a buyer. A week after the promoter confidently unveiled his plans for Fyre Festival 2, the tourism board of Isla Mujeres said it had “no knowledge of this event.”

A spokesperson for the tourism board told the Guardian in early March, “For us, this is an event that does not exist.” Not long after, McFarland disputed those claims in a since-deleted Instagram video, reassuring followers that the event’s team did have accommodations in place for festival goers and “we have talent.” The Fyre Festival team, in a statement to ticket holders reviewed by The Times, said it was “blindsided” by Isla Mujeres officials’ claims and instead opted to host the event at Mexico’s Playa del Carmen.

In late March, McFarland shared videos from a beachside press conference about the event featuring himself and a panel of Fyre Festival partners and organizers. On April 2, Playa del Carmen government officials issued a statement in Spanish on Instagram with a familiar message.

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“After a thorough review, there is no record or planning of any such event in the municipality,” the statement said, according to NBC News.

In its notice to ticket holders last week, the Fyre team claimed it had paid for the necessary permits to move forward with the event at Playa del Carmen and accused the local government of theft. “Due to this, we have decided to move FYRE Festival 2 elsewhere.”

The third location has yet to be revealed — just like the new dates and artist lineup.

McFarland referenced the planning challenges on Wednesday and claimed Fyre has since received interest from “several Caribbean destinations eager to host.” However, he said, “it’s clear that I need to step back and allow a new team to move forward independently, bringing the vision to life on this incredible island.”

In his notice, McFarland attempted to appeal to potential buyers with arbitrary claims that supposedly stemmed from Fyre Festival’s reputation: “one of the most powerful attention engines in the world” and “one of the world’s most talked-about music festivals.” Earlier this week, Deadline reported that the festival will get another life as a streaming service after documentarian Shawn Rech acquired some Fyre IP.

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This week, the event’s website transformed into a site focused on selling the brand instead of tickets. Metrics touting the brand’s supposed online and social media clout now stand in place of vibrant slides detailing the perks of each ticket tier. The website also features a form where potential buyers can name their price.

“Giving control of the brand to a new group is the most responsible way to follow through on what we set out to do: build a global entertainment brand, host a safe and legendary event, and continue to pay restitution to those who are owed from the first festival,” McFarland said.

He concluded his letter: “The next chapter of FYRE will be bigger, better, and built to last without me at the helm.”

Where Fyre Festival 2 goes from here remains to be seen. A silver lining to these latest developments, however, is that McFarland announced his intentions to step away before faithful festival goers descended on a yet-to-be-determined destination for a host of vaguely vibey activities and a possible tropical nightmare with a side of sad cheese sandwiches.

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Movie Reviews

‘The Guest’ Review: Trine Dyrholm Gives a Scorcher of a Performance in a Gutsy Danish Party-Gone-Wrong Drama

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‘The Guest’ Review: Trine Dyrholm Gives a Scorcher of a Performance in a Gutsy Danish Party-Gone-Wrong Drama

A family and friends gather for a naming-day ceremony at a Danish seaside hotel, but an unexpected appearance by one uninvited attendee (Trine Dyrholm) ruptures the veil of bland, happy-clappy familial unity in director Mads Mengel’s gutsy, well-wrought debut feature, The Guest.

The most audacious move here may be Mengel and co-screenwriter Christian Bengtson’s choice to write something that will inevitably invite comparisons with Festen (The Celebration), arguably the most notorious Danish-language film of the last 30 years, which similarly revolved around a bougie gathering disrupted by angry revelations. But there’s a savvy 2026 vibe about the way the film refuses to create florid melodrama out of quotidian crisis, and instead observes with generosity as the characters grope awkwardly toward emotional détente and mutual forgiveness.

The Guest

The Bottom Line

When wetting the baby’s head goes too far.

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Venue: Karlovy Vary Film Festival
Cast: Simon Bennebjerg, Trine Dyrholm, Josephine Park, Peter Gantzler, Petrine Agger, Mette Klakstein Wiberg, Kristine Kujath Thorp, Buster Lund Luscher
Director: Mads Mengel
Screenwriter: Christian Bengtson, Mads Mengel

1 hour 40 minutes

Festen-alumnus Dyrholm, having a bit of a career moment with outstanding performances both here and in the recent The Girl With the Needle among others, leads a uniformly excellent cast in a work that deserves celebration on the festival circuit and beyond.

Dyrholm’s Vibeke is technically the first person we meet, although she’s seen only in shadow at first as she smokes and drives while her unattached seatbelt, caught outside by a closed door, clatters on the road. This is the kind of unsafe driving her son Karl (Simon Bennebjerg) so deplores, a point of contention later on in the story when he will steal her car keys in interest of her own safety and that of others.

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But well before we get to that flashpoint, the film introduces Karl, effectively the film’s protagonist, as he arrives at the swanky resort with his wife Emilie (Mette Klakstein Wiberg) and their infant son Elliot (Buster Lund Luscher). The young family, who’ve chosen this new, secular tradition instead of a christening to welcome their child to the world, are there a day before the ceremony to meet up with core family members.

As this advance party settles down for dinner, a table that includes Karl’s sister Rikke (Josephine Park) and Emilie’s parents Frank (Peter Gantzler) and Kirsten (Petrine Agger), there’s a surprise: Vibeke is coming, courtesy of Rikke’s invitation. Karl is quietly furious and seems determined to turn her away, even when she shows up minutes later. Poor Frank and Kirsten look on confused, determinedly polite in their insistence that all family members should be welcome.

Bengtson and Mengel’s economical script carefully dripfeeds backstory as the film unfolds to explain that Karl hasn’t spoken to his mother in years, that Rikke has taken over all the daily mom management and that she’s very worn out by it. Even so, she insists Vibeke is regularly taking her medication and isn’t a problem these days, although to Karl every weird anecdote and moment of emotional intensity is an augur of impending chaos. Rikke counters that their mother is just “big, that’s her personality not her condition.”

Interestingly, that specific condition is never named throughout, although armchair diagnosticians might spot many of the signs of bipolar disorder. But the film’s emotional focus on the person and her actions rather than the label is also very contemporary, reflecting a more holistic, inclusive mindset and approach to dealing with mental health issues.

Which is all fine and dandy, until Vibeke duly does skip a dosage and starts getting manic. One of the first signs of chemical imbalance arrives during the ceremony on the beach, when Vibeke carries little Elliot much further away from the shore than anyone wants, creating a panic. From there it just gets worse as Vibeke picks up on the censorious feeling emerging from the other party guests, who had found her so charming the night before when she’d led everyone to the casino to play roulette and diverted a bunch of partying teenagers from the room next to Karl and Emilie so they could get some sleep. When the toasts at the formal dinner begin, Vibeke’s mood darkens much further, and if we’ve all learned one thing from Festen, it’s be very afraid when a Dane gets up to make a toast.

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Cinematographer David Bauer’s nimble-footed lensing and use of natural light does indeed hark back considerably to the look of those Dogme 95 movies back in the day, as does the naturalistic editing style deployed by Louis Emil Ramm Seeberg. But there are plenty of sins against the rules of cinematic chastity that marked that movement, such as the ample space made for Lasse Aagaard’s affecting, low-key score that amps up the anxiety as Vibeke starts to spiral.

That said, Mengel keeps things simple in sonic terms when it really counts, letting the musicality of Dyrholm’s deep, sonorous voice ring out on its own in the big monologue scenes. She is, as ever, utterly mesmerizing but the performance is made even more powerful by the muted, expressive reactions of the rest of the cast as they look on, frozen like deer in the headlights of the car crash of pseudo-christening. Moments of levity puncture the gloom, but the final feeling is one of numbed sorrow and pity for all these kind, fallible people, just trying to do their best.

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Rhea Seehorn celebrates her ‘Pluribus’ Emmy nomination as she waits to hear about Carol and the atom bomb

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Rhea Seehorn celebrates her ‘Pluribus’ Emmy nomination as she waits to hear about Carol and the atom bomb

Rhea Seehorn was nervous about whether “Pluribus” would be recognized by Emmy voters Wednesday when nominations were announced. So she was jubilant when she and the surreal sci-series on Apple TV scored 18 nominations, the most for a first-year drama.

“I’m just so grateful,” the actor said in a phone interview. “People were like, ‘Why were you nervous?’ Honestly, you never actually know. I’m just so thrilled for the show, my co-stars, the production design, the editing, the writing, the music, the sound. I haven’t moved from my couch since they first announced everything because I’m still trying to call everybody on the show.”

Seehorn received a nomination for lead actress in a drama series for her portrayal of cynical Carol Sturka, a fantasy romance author who finds herself in a mystifying situation after a virus seems to have wiped out most of Earth’s population. The series was created by Vince Gilligan, who created the acclaimed series “Breaking Bad” and co-created its spinoff “Better Call Saul,” which also featured Seehorn.

The actor compared her experience of being nominated for “Pluribus” to “Better Call Saul,” which earned her two supporting actress nominations: “ ‘Better Call Saul’ was such a family that supported and cheered each other on, and I’m so grateful I have that environment again. People could not be happier for each other, and we get to celebrate the show together.”

She added, “The only part that feels different is that it’s my first nomination as a lead. It’s the process of Vince writing this for me and seeing the mountain which he wanted me to climb and going through that process. The whole thing has been its own journey, so ending up with awards and nominations, and being so well received by critics and fans is not lost on me.”

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The series has been applauded for its mix of drama, comedy and strangeness in its portrait of a woman coming to terms to what seems like an impossible dilemma.

“I love the storytelling, how much Vince and I would drill down on making this as authentic as we could in terms of an everyman who has to deal with an insane situation,” Seehorn said. “Most of us are just not heroic or leaping off the couch to go save the world. And Carol is dealing with immense grief and confusion in an utter dystopian crisis. I love the humor and the drama that comes out of us being as realistic as we can with her amidst an unrealistic event.”

Fans of “Pluribus” have been relentlessly curious since the finale in December about when the second season will launch.

“I don’t know anything about that,” Seehorn said. “I don’t have to keep secrets because I’m not great at keeping them, and I know nothing. I don’t know what I’m doing with an atom bomb in the driveway. I can’t wait to find out. The writers want to have the same quality and reward the intelligence of the fans and never phone a single thing in. So their process is their process.”

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Film Review: ‘Gail Daughtry and the Celebrity Sex Pass’ Throws a Ton of Jokes at the Wall (and Enough Stick) – Awards Radar

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Film Review: ‘Gail Daughtry and the Celebrity Sex Pass’ Throws a Ton of Jokes at the Wall (and Enough Stick) – Awards Radar
Sony Pictures Classics

In a roundabout way, the fact that I don’t have a strong attachment to The Wizard of Oz as a film (my late mother loved it, so that memory is deeply rooted in me, but the movie itself never did much for me) contributed directly to how amusing I found Gail Daughtry and the Celebrity Sex Pass to be. This comedy spoofs the plot of the classic fantasy movie, though the jokes are largely about Hollywood. The humor is big and broad, with some of the jokes really landing. Others? Not so much. Still, more than enough do to warrant a recommendation.

Gail Daughtry and the Celebrity Sex Pass gets a lot of mileage out of sending up show business, even if the observations, while funny, are not particularly new. Besides the deluge of jokes, there’s also a lot of likably broad characters to spend time with, especially our lead. They make the 90 minutes and change spent together with them go down very easy.

Sony Pictures Classics

For Gail Daughtry (Zoey Deutch), her life as a small town hairdresser is perfect. Engaged to her high school sweetheart Tom (Michael Cassidy), she’s the picture of happiness, at least until a trip to a celebrity book signing. There, Tom meets and ends up sleeping with his “celebrity pass,” a term Gail wasn’t even really previously aware of. Feeling betrayed, Gail impulsively joins her co-worker and friend Otto (Miles Gutierrez-Riley) on a trip to Los Angeles. There, a psychic convinces her that the can save her marriage by sleeping with her own celebrity pass: Jon Hamm (Jon Hamm).

Journeying through Tinseltown in a manner that recalls Dorothy’s adventure in Oz, Gail and Otto won’t have to find Hamm alone. Joining forces with talent agency assistant Caleb (Ben Wang), down on his luck paparazzo Vincent (Ken Marino), and actor John Slattery (John Slattery). As they search for Hamm, some for their own purposes, they meet other celebrities, while also being hunted by a group of Italian assassins after a case of mistaken identity. Eventually, they come across Hamm, and the moment of truth is at hand.

Sony Pictures Classics

Zoey Deutch dives headfirst into a broad comedy like this, absolutely relishing the opportunity to get silly again. She’s able to make Gail a babe in the woods but also someone you laugh with, not at. It’s a wildly enjoyable turn. Deutch started out in comedies and was always a talented comedic actress, so it’s a pleasure to watch her back at it. Miles Gutierrez-Riley and Ben Wang get some very funny moments, while Ken Marino is a reliable comic presence. Jon Hamm and John Slattery are delighted to be sending up themselves, with amusing results. Supporting players here, in addition to Michael Cassidy, also include Kerri Kenney, Richard Kind, Thomas Lennon, Joe Lo Truglio, Fred Melamed, and more, plus some cameos.

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Filmmaker David Wain, again co-writing with Ken Marino, continues to make it look easy. Few can make a silly comedy like Marino and Wain, especially as they pack their flicks with extra bits that only subsequent viewings reveal. Is Gail Daughtry and the Celebrity Sex Pass on the same level as Wet Hot American Summer or They Came Together? No, not quite. At the same time, is this, scattershot approach and all, funnier than most other 2026 releases? You bet. Marino and Wain have a hit rate that allows some of the jokes to miss, as you only have seconds to wait before the next one, which probably will hit.

Gail Daughtry and the Celebrity Sex Pass is very amusing, and occasionally hilarious, even if not as many jokes land as you might expect. Zoey Deutch is great in the lead role, David Wain is in his comfort zone, and the laughs come hot and heavy. If you’re a Wain fan, this new movie should be a must see.

SCORE: ★★★

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