Entertainment
Forget the pundits — here's what ought to win. And what should have gotten a chance
I’ll let you in on a secret: I lose my play-along Oscar ballot every year. Hey, I’m a critic who can’t help voting her heart while championing what should have been nominated instead. This Sunday, I’ll be rooting for these contenders — and elbowing my watch party to catch up with one of these overlooked never-rans as soon as the teleprompters chase the last winners offstage.
Best picture
A scene from “Dune: Part Two”
(Warner Bros.)
“Anora”
“The Brutalist”
“A Complete Unknown”
“Conclave”
“Dune: Part Two”
“Emilia Pérez”
“I’m Still Here”
“Nickel Boys”
“The Substance”
“Wicked”
Should win: “Dune: Part Two.” Last March, it didn’t take a snort of spice to see visions of Denis Villeneuve clutching multiple Oscars for his follow-up to 2021’s “Dune: Part One.” The first “Dune” earned 10 nods and won six. Shockingly, this superior sequel only snagged four nominations — best picture plus three technical categories — when it deserved to gobble them up like a Shai-Hulud. “Part Two” boasts every quality you’d want in a best picture. It’s an ambitious, intelligent, grand-scale masterpiece, an immaculately crafted crowd-pleaser that never backs down from making its audience squirm. While Villeneuve clearly adores Frank Herbert’s original 1965 novel, his clever tweaks have rejiggered its 60-year-old themes to fit exactly this moment in time, dialing up the book’s female strength and the shivers we get as Timothée Chalamet’s Paul Atreides convinces a land of zealots that he alone can save them. This year’s awards for director and adapted screenplay should have been locks, plus supporting actress for Zendaya and lead actor for Chalamet, who delivers a performance with twice the octave range of his Bob Dylan while riding backward on a sandworm screaming in fictional Fremen-ese. I like most of this year’s nominees just fine — I even love a few — but I’m convinced that decades from now, we’ll consider “Dune: Part Two” the movie of the year.
Should’ve been a contender: “Better Man.” The academy has expanded its international ranks and it still couldn’t find enough voters to get behind the Robbie Williams monkey movie. What do you think America will witness first: a female president or our begrudging acknowledgment of Britain’s cheekiest pop icon? (C’mon, guys — Williams has sold more than 75 million records.) While perfectly decent, “A Complete Unknown” is the kind of routine rock biopic that’s begun to sound as wheezy as a junk-shop accordion. “Better Man” takes the genre electric. Irreverent and relentlessly entertaining, it boasts more imagination in a single number than most musicals manage in their entire running time. If you need to feel that cinema is alive and singing, that energy is here in both the big swings and tiny details. How about we make a deal? Just pretend that it’s a fictional biopic a la “The Brutalist” and go see the darned thing already.
Director
Sean Baker, right, on the set of “Anora.”
(Augusta Quirk / Neon)
Sean Baker, “Anora”
Brady Corbet, “The Brutalist”
James Mangold, “A Complete Unknown”
Jacques Audiard, “Emilia Pérez”
Coralie Fargeat, “The Substance”
Should win: Baker. The director of “Tangerine,” “The Florida Project” and “Red Rocket” excels at thrusting subcultures onto the screen, the dicier, the better. Now it’s Baker’s turn to hoist a prestige statuette. “Anora” is arguably his most mainstream film: a screwball comedy welded onto the class struggle between a Brighton Beach stripper and her Russian oligarch in-laws who want to dispose of her like an empty magnum of champagne. Momentum is on Baker’s side: After his recent wins at the Directors and Producers Guild Awards, he delivered a barn burner of an acceptance speech at the Indie Spirits on behalf of “all the indie-film lifers who are holding on and fighting the good fight.” Baker is the advocate independent cinema needs — an auteur who’s not ashamed to entertain. I’d love to see him command center stage again on Sunday.
Should’ve been a contender: Molly Manning Walker, “How to Have Sex.” “Anora” fans must catch up with Manning Walker’s debut posthaste. Set at a party hotel in Crete, “How to Have Sex” is another dramedy that feels like modern anthropology framed in neon, a madcap tale of drinking, debauchery and reckless decisions. Sixteen-year-old Tara (Mia McKenna-Bruce, fantastic) has gone on holiday to cut loose. Her insistence that she’s having fun — no really, so much fun! — becomes its own hangover. Baker needed eight films to land his first Oscar nomination. Hopefully Manning Walker can get there sooner.
Lead actress
Demi Moore in “The Substance.”
(Mubi)
Cynthia Erivo, “Wicked”
Karla Sofía Gascón, “Emilia Pérez”
Mikey Madison, “Anora”
Demi Moore, “The Substance”
Fernanda Torres, “I’m Still Here”
Should win: Moore. “The Substance” is a proud mess. I don’t love this Grand Guignol about a Hollywood actor literally killing herself to stay gorgeous, but I’m thrilled that this year’s best picture montage might include a shot of a blood-spattered Walk of Fame. The film itself is a simple idea with the sensationalist impact of the very first bikini. (Heaven help us if writer-director Coralie Fargeat puts her skills into political commercials). Still, Moore deserves every ounce of this award. By sheer force of will, she makes us believe that “The Substance” has substance.
Should’ve been a contender: Andra Day, “The Deliverance.” Another great performance in a go-for-broke horror flick about a woman well over the verge of a nervous breakdown. (And like “The Substance,” she’s the main reason to watch it.) Day’s first leading role in 2021’s “The United States vs. Billie Holiday” earned her an Academy Award nomination. “The Deliverance,” also directed by Lee Daniels, is only her second big part, and proves Day has the talent to be up here every year. Based on a real-life episode of alleged demonic possession, it stars Day as an exhausted single mother who comes to believe that Satan is controlling her kids. Ellen Burstyn was nominated for a similar part in “The Exorcist,” although “The Deliverance” is no “The Exorcist.” With Day’s co-star Glenn Close having a catty blast in a leopard-print pushup bra, the film starts goofy and stays that way. But Day muscles through her scenes with conviction.
Lead actor
Cillian Murphy in the movie “Small Things Like These.”
(Edna Bowe / Lionsgate)
Adrien Brody, “The Brutalist”
Timothée Chalamet, “A Complete Unknown”
Colman Domingo, “Sing Sing”
Ralph Fiennes, “Conclave”
Sebastian Stan, “The Apprentice”
Should win: Brody. After “The Pianist” made him the youngest lead actor winner in history, Brody learned that skill doesn’t guarantee success, especially not in a business where financiers have final say on what gets green-lit. For over a decade, his career path has included detours into forgettable international action-dramas — the kind of paychecks artists accept when their opportunities aren’t measuring up to their ambitions. This time, he seems to understand fictional Hungarian architect László Tóth as thoroughly as if they were shadow twins sticking up for each other’s ferocious talent.
Should’ve been a contender: Cillian Murphy, “Small Things Like These.” Sure, Murphy just took home the award for grappling with the shortsighted calculations of nuclear physicist J. Robert Oppenheimer. He’s even better as Irish coal-seller Bill Furlong, another man forced to fight his conscience when he discovers that his local convent doubles as a labor camp for unwed moms. Emily Watson plays the manipulative mother superior who slips Bill an envelope of cash to buy his complicity. For this broke father, it’s an offering he can’t afford to refuse.
Supporting actress
Aubrey Plaza in the movie “Megalopolis.”
(Lionsgate)
Monica Barbaro, “A Complete Unknown”
Ariana Grande, “Wicked”
Felicity Jones, “The Brutalist”
Isabella Rossellini, “Conclave”
Zoe Saldaña, “Emilia Pérez”
Should win: Saldaña. Between “Avatar” and “The Avengers,” Saldaña has spent the last decade painted blue and green. Now, she’s poised to claim gold. I’ll be honest: I didn’t know she had “Emilia Pérez’s” Rita in her. But Saldaña is terrific as the Mexican lawyer who undergoes her own metamorphosis during the film, transforming from a harried wallflower to a swaggering activist who accuses cartel thugs of corruption while dancing the Roger Rabbit. Parts like this have a way of changing an actor’s trajectory. I’m curious to see how Saldaña seizes her moment.
Should’ve been a contender: Aubrey Plaza, “Megalopolis.” People were befuddled by Francis Ford Coppola’s decades-in-the-making passion project, a rococo take on the collapse of an empire. One person who wasn’t: Aubrey Plaza. She often seemed like the only actor onscreen who knew exactly what movie she was in. Abrasive, shallow and giddily watchable, her Wow Platinum — what a name! — twiddles her clawed fingers like a femme fatale dead certain she can charm her way to the top. Still having a hard time trying to pin down the film’s tone? Just look at her.
Supporting actor
Harris Dickinson and Nicole Kidman in the movie “Babygirl.”
(Niko Tavernise / A24)
Yura Borisov, “Anora”
Kieran Culkin, “A Real Pain”
Edward Norton, “A Complete Unknown”
Guy Pearce, “The Brutalist”
Jeremy Strong, “The Apprentice”
Should win: Culkin. Let’s get blunt: Kieran Culkin couldn’t lose this award if he tried. Which befits his “A Real Pain” character, Benji, an extrovert who insults his way into winning over a Polish tour group. Benji is caustic, needling and selfish — the kind of guy who hogs the window seat, the shower and everyone’s attention. Smashing through social norms like a rampaging bull, he forces us to question whether life might be more meaningful when you stop being polite and start getting real. I’ve thought about his performance every day since I saw the movie. Even if the Dolby Theatre gets swallowed by a sinkhole before Culkin can claim his trophy, Benji will stay superglued in my mind.
Should’ve been a contender: Harris Dickinson, “Babygirl.” Everyone came out of “Babygirl” talking about Nicole Kidman’s fearsome performance as Romy, a CEO in a sub-dom affair with her intern. But Dickinson’s Samuel is every bit as good, plus he’s got the added challenge that her character never bothers to ask his about his life. As a result, we don’t learn much about Samuel ourselves. What we do glean comes only from studying Dickinson’s face: Samuel’s probing eyes, his amused half-smile, his hesitance before he dares to order his boss to get on her knees. He’s taking his own baby steps toward domination — and that’s true for Dickinson too.
Adapted screenplay
Ethan Herisse, left, and Brandon Wilson in the movie “Nickel Boys.”
(Orion Pictures)
James Mangold and Jay Cocks, “A Complete Unknown”
Peter Straughan, “Conclave”
Jacques Audiard, “Emilia Pérez”
RaMell Ross and Joslyn Barnes, “Nickel Boys”
Greg Kwedar and Clint Bentley, “Sing Sing”
Should win: “Nickel Boys.” Ross and Barnes did more than rework Colson Whitehead’s award-winning novel. They reworked how scripts are written. Ross, who rose up out of documentaries with the 2018 Oscar-nominated feature “Hale County This Morning, This Evening,” recently admitted he’d only ever read one screenplay before adapting this inspired-by-a-true-story tragedy about an abusive reform school in the Jim Crow-era south. Freed from convention, he and Barnes filled their pages with descriptions of sounds and smells, plus dialogue that often pipes in from offscreen. The result is an astounding first-person memory play that unspools like a waking dream (and nightmare).
Should’ve been a contender: Vera Drew, “The People’s Joker.” Speaking of rule breakers, how wonderful to watch Drew slap her own brand over the bat signal. “The People’s Joker” takes Drew’s autobiography as a struggling comic and hurtles it into the DC universe like a bat-grenade filled with mescaline. Half-prank, half-pastiche and 100% punk rock, the film’s mishmash aesthetics are due to the many artists who volunteered to build out Drew’s gender-bending Gotham City by any means necessary, from animation to stop-motion to miniatures. A film this visually chaotic should collapse, if not for the steel in Drew’s script. She’s costumed like a clown, but her screenplay is as confident as an antihero’s cleverest heist.
Original screenplay
Zoe Ziegler, left, and Julianne Nicholson in the movie “Janet Planet.”
(A24)
Sean Baker, “Anora”
Brady Corbet and Mona Fastvold, “The Brutalist”
Jesse Eisenberg, “A Real Pain”
Moritz Binder and Tim Fehlbaum, “September 5”
Coralie Fargeat, “The Substance”
Should win: “A Real Pain.” Eisenberg’s mousy David is as well-acted as Culkin’s crank. How apt that despite his character’s eagerness to please, Oscar voters still left his performance in the cold. Hopefully, they’ll balance out that snub here as “A Real Pain” puts every groan in exactly the right place. A pitch-perfect combination of pathos, pique and comedy, Eisenberg’s screenplay doesn’t allow any note to get pounded louder than the others. And while he nails David and Benji’s conflict in a single line — “You light up a room and then you s— on everything inside of it” — Eisenberg also allows his script space to breathe, like that quick insert of David quizzing his son about the height of the Burj Khalifa.
Should’ve been a contender: Annie Baker, “Janet Planet.” Baker has a Pulitzer and a MacArthur genius grant and by all rights she should have an Oscar nomination too. “Janet Planet,” the saga of a grouchy preteen (Zoe Ziegler) and her bohemian mother (Julianne Nicholson) over one slow-burning summer, feels so organic you might think it scarcely has a script at all. Baker knows just how long to pause so that the audience will fill in her gaps with their own answers. As Nicholson’s lovelorn codependent shifts personalities as she changes from partner to partner, Baker asks how headstrong girls grow up to become malleable women. It’s a great question, even if her screenplay never says it out loud.
Animated feature
A scene from the animated movie “Flow.”
(Festival de Cannes)
“Flow”
“Inside Out 2”
“Memoir of a Snail”
“Wallace & Gromit: Vengeance Most Fowl”
“The Wild Robot”
Should win: “Flow.” A cat, a bird and a dog walk into a boat. Sounds like the makings of a joke, but when the waters start to rise, this simple, wordless tale deepens into a warm-blooded epic about teamwork and survival. Latvian director Gints Zilbalodis has an intuitive understanding of film language that harks back to the silent greats like Charlie Chaplin and Mary Pickford. They knew how to tell a story that would make ’em weep from Burbank to Bangkok. Zilbalodis speaks meow, chirp and woof. More importantly, he’s fluent in human.
Should’ve been a contender: “Transformers One.” No one was asking for a “Transformers” prequel and no one could have predicted that it would be this good. The cartoon ditches Michael Bay’s greasy hormonal Earthlings to zoom back to the robots’ home planet of Cybertron, gorgeously rendered in the perfectly lighted pastels of an old Soviet sci-fi movie. The script nearly lives up to the visuals. A surprisingly affecting study of the rise-and-fall friendship between two bipedal machines who aspire to be cars voiced by Chris Hemsworth and Brian Tyree Henry, “Transformers One” accomplishes the impossible: It convinces you these spark plugs have a soul.
Documentary feature
A scenes from the documentary “Daughters.”
(Sundance Institute)
“Black Box Diaries”
“No Other Land”
“Porcelain War”
“Soundtrack to a Coup d’Etat”
“Sugarcane”
Should win: “No Other Land.” Of every film, this is the vital nominee that audiences have struggled to see. A partnership between four filmmakers (two from Israel, two from Palestine), “No Other Land” documents the Israeli government’s demolition of a small West Bank village over four years. The directors once struggled to hide their footage from seizure by the military who confiscated five cameras and a computer; now, absurdly, they’re finding it tricky to get their film out of the region as no U.S. distributor is willing to give it a theatrical run despite unanimous critical acclaim and an impressive streak of awards. You can catch one-off screenings of “No Other Land” in scattered cinemas this week. I highly suggest you do. You’ll clap twice as loud on the very good chance it captures a hard-earned Oscar win.
Should’ve been a contender: “Daughters.” Hold on to your hankies. “Daughters,” by directors Natalie Rae and Angela Patton, is about a daddy-daughter dance with more emotional buildup than every prom movie combined. The men are in prison. The children haven’t held their fathers’ hands in years. Ranging in age from toddlers to teens, these girls speak with a moral clarity that cuts through any defense of this country’s carceral fetish. Tender, honest and evocatively photographed, this documentary sticks to you like a boutonniere on a lapel.
International feature
Fernanda Torres in the movie “I’m Still Here.”
(Alile Onawale / Sony Pictures Classics)
“Emilia Pérez”
“Flow”
“The Girl With the Needle”
“I’m Still Here”
“The Seed of the Sacred Fig”
Should win: “I’m Still Here.” In 1970s Brazil, democracy is devolving into a dictatorship. The clues are there, but the citizens can’t convince themselves the threat is real. One parent waves off their teenager’s sudden interest in politics as a fad, like eating macrobiotics. “I’m Still Here’s” ascension into the best picture and lead actress races may be due to its overnight relevance. Yet, the combination of director Walter Salles’ fastidious craft with Fernanda Torres’ phenomenally layered performance more than merits its surprise nominations. I caught Torres’ turn as as a rich housewife who combats sorrow with a smile early last fall and can confirm it felt just as strong even before we started waking up to our own alarming headlines.
Should’ve been a contender: “Universal Language.” This powder-dry dramedy introduces itself as a presentation of the Winnipeg Institute for the Intellectual Development of Children and Young People. Like everything else in the movie, it’s artifice that feigns at being fact. Matthew Rankin, a Canadian historian and prankster, has concocted a starkly enchanting Winnipeg where Farsi is the main language of storefronts, guided tours and everyday grievances, like the woman who gripes about sharing a bus with a live turkey. “‘How am I supposed to relax with all this gobbling?” she moans. Community, even human-avian fellowship, is the theme, with Rankin playing the stranger who learns that belonging isn’t a privilege — it takes participation.
Movie Reviews
Movie Review: Travolta’s “Propeller: One-Way Night Coach” is One for the Ages — All Ages
Back in the good ol’days — the ’90s — John Travolta would love to get off the topic of “Michael,” “Pulp Fiction” or “Get Shorty” in interviews with film journalists like me and regale us with how utterly besotted he had been with his first flying experience, how that drove his passion for piloting and buying planes and airfield-adjacent luxury houses.
He didn’t even seem to mind having to move house when this or that development balked at him flying his Boeing 707 out of there on the way to locations.
Travolta would tell any journalist who asked that he was writing a kid-friendly book, “Propeller: One Way Night Coach,” based on his first flights as a child in old propeller driven airliners — cheap red-eye overnight treks with too many connections for your average jet age traveller to tolerate.
I remember picking up the book when it came out later in the ’90s — at an airport gift shop — and thinking “Well, that’s as cute as I figured.”
And now, decades later and trapped in the B-movie hell of his post “Gotti” career, Travolta’s turned that cute book into the most delightful, fanciful and colorful bon bon of a movie.
“One Way Night Coach” is a child’s fantasy of flight and flying the way it used to be — with pristine, uncrowded, futuristic airports, an early ’60s era of jets and prop planes with over-uniformed stewardesses in white gloves, the days “Back before every Joe Sweatsock could wedge himself behind a lunch tray and jet off to Raleigh-Durham,” as Sideshow Bob memorably sneered on “The Simpsons’.”
It’s a fictionalized account of Travolta’s childhood about an only child (at least two Travolta siblings have bit parts in this movie) of a never-made-it/never-will actress/single-mom (Kelly Eviston-Quinnett) who indulges her aviation-obsessed eight-year-old with a cheap cross-country overnight flight.
Little Jeff (Clark Shotwell) will revel in almost every Idlewild to Pittsburgh to Dayton to Chicago to Kansas City to Denver and Los Angeles minute. He strolls into the cockpit to meet pilots, charms the stewardesses and checks out the sleeping bunks on the TWA Lockheed Super Constellation, loving even the delays if not the Chicken Cordon Bleu he’s offered on legs of the journey that offer a meal.
And as he’s an observant child, he comments (Travolta narrates) on his 50ish mother’s vamping and posing, her choice of cigarettes (Newports) and drinks, the solo traveling men whose attention she pursues and earns.
“I was her best audience,” adult Jeff remembers of the mother who’d read him plays as bedtime stories and delusionally hopes that this trip to Los Angeles might be her “big break” even though she’s pushing 50.
“Hollywood called,” she’d explain about their overnight cheap flight arrangements to ticket agents and crew. “They told me to take the next flight!”
At every turn, Jeff meets or sees kindness — stewardesses who indulge his many questions and bump them up to first class on the mostly-empty planes, a captain who fixes his toy model of a Constellation, a mentally ill flyer who flips out but is calmed by a flight attendant who isn’t overworked and frazzled in jet-powered tin-can jammed with Joe and Jane Sweatsocks who think nothing of traveling in their pajamas.
Normally, I cringe at pictures this reliant on voice-over narration. I recoil from stars who populate their picture with Sandler etc. offspring. But “Propeller” is unfailingly sweet and never cloying.
Sure, it’s fictionalized. But if you’ve followed Travolta’s life and career, a lot of him is in this — his raptoruous engagement with flying, an indulged child who developed a taste for fine food and creature comforts, a mother who was his guiding star as an actor.
I get why there are less adoring reviews than mine floating around “Propeller.” It’s unfailingly sweet. Mom’s man-hunting is seriously dated. This TWA tale is decorated with Gershwin’s majestic “Rhapsody in Blue” — United Airlines’ signature tune. And Travolta’s been around long enough for recent generations to come up and not feel a connection to the “Saturday Night Fever/Get Shorty” star whose career has fallen off and life has been visited by too much tragedy.
But I’d hate to be seated next to anybody who doesn’t appreciate this adorable, pristine and nearly perfect aviation fantasy on any flight, much less an overnight one.
Rating: TV-PG
Cast: Clark Shotwell, Kelly Eviston-Quinnett, Ellen Travolta, Ella Beau Travolta, Olga Hoffmann and John Travolta.
Credits: Scripted and directed by John Travolta, based on his book. An Apple TV+ release.
Running time: 1:01
Entertainment
After ‘Barbie’ success, Mattel looks to He-Man for another box-office lift
Three years ago, Mattel Inc. struck box-office gold — or rather, pink — with the billion-dollar success of “Barbie.”
In its first return to theaters since the female-forward phenomenon, the El Segundo toymaker is turning to the brawny He-Man for another box-office lift.
Its latest film, “Masters of the Universe,” opens this weekend, as Mattel looks to build on that previous success and continue extending its signature toy brands into the entertainment arena.
“The movie is very much in tune with culture,” said Mattel Chief Executive Ynon Kreiz. “Everything is much more contemporary relative to what was created more than 40 years ago, but it’s still very true to the origin story and to the DNA of the brand.”
The new film arrives at a pivotal time for Mattel, which is facing pressure from investors to grow its business. The maker of Hot Wheels, American Girl and Uno has recently confronted a challenging market for toys, beset by tariffs on goods produced overseas and weaker-than-expected demand for Barbie dolls and Fisher-Price preschool products.
Amid uncertainty in the toy market and the fallout from tariffs, Mattel’s net income dropped 25% to $398 million in 2025. And since the company announced disappointing holiday sales totals in February, its stock has dropped more than 30%, closing at $14.34 on Wednesday.
“Masters of the Universe” toys at Mattel headquarters in El Segundo.
(Myung J. Chun / Los Angeles Times)
The share price slide prompted investor Southeastern Asset Management to send a letter last month to Mattel leadership suggesting the toy maker should sell itself and go private. Southeastern manages about 4% of the company’s stock on behalf of its clients.
“The frustration among investors has been the fact that if you look at the business from 2021 through 2025 and even this year … the business really hasn’t grown,” said Eric Handler, a Roth Capital senior media and entertainment analyst, referring to Mattel. “This is a company that needed something fresh in the portfolio, and there’s a wide range of investments being made, of which ‘Masters of the Universe’ is one part.”
Kreiz pushed back on the idea that the company is not growing. In the fourth quarter of 2025, net sales were up 7% to $1.8 billion, though the result was not as strong as the company expected.
Mattel has spent $1.2 billion in the last three years to buy back shares, with an additional $1.5-billion share repurchase planned for the next three years.
“We’re investing in our own stock because we believe it is undervalued,” he told The Times in an interview at his office, which has floor-to-ceiling windows that give an expansive view of El Segundo. “We absolutely agree that the share price doesn’t reflect the progress that we’ve achieved over the last few years financially, operationally, our place in culture, the strength of our brands, and the continued expansion of the business. And more importantly, the potential that we have down the road.”
“Masters of the Universe” is a key variable in that equation.
Ynon Kreiz, chief executive of Mattel.
(Myung J. Chun / Los Angeles Times)
The movie, which had a budget of roughly $170 million, is expected to bring in $25 million to $35 million in the U.S. and Canada during its debut weekend. That’s a far cry from the $162-million opening haul of “Barbie,” but box-office analysts say that film captured the cultural zeitgeist in a way that’s hard to replicate.
The ‘80s-era “Masters of the Universe” is “a property that was famous with a certain group of fans, but it hasn’t had much of a pop culture presence,” said Shawn Robbins, who directs movie analytics at Fandango and founded the forecasting site Box Office Theory. The movie has notched a respectable 74% approval rating from critics on aggregator Rotten Tomatoes.
“There’s been so many callbacks to nostalgic franchises,” he said. “Some people are always on board for them, and maybe the positive reviews bring people in who were on the fence. But people are also ready for something fresh and new and exciting.”
Kreiz said he’s often asked how the company will match the success of “Barbie.”
“The answer is, we don’t need to match ‘Barbie’s’ success for movies to have a meaningful economic impact on the company,” he said. “Not every movie will be ‘Barbie.’ If we create quality content that people want to watch and create quality experiences that people are engaged with, good things happen, and these brands will resonate and will be here for years to come.”
While theatrical revenue is important, the measure of success for “Masters of the Universe” could also include its eventual reception on streaming platforms and, of course, toy sales, analysts said.
There are hundreds of products tied to the movie, from collectible action figures of Nicholas Galitzine’s He-Man and Camila Mendes’ Teela, to branded Uno decks, Legos, clothing and skateboards.
Skeletor from “Masters of the Universe.”
(Myung J. Chun / Los Angeles Times)
“For us, it’s a huge win already,” said Robbie Brenner, president of Mattel Studios and chief content officer, who also served as a producer on the film. “We have reinvigorated and relaunched this brand that has been around for decades … and done it in a way with just the best-in-class toys. Obviously that’s our bread and butter. And then to have made an epic, incredible movie … is a huge win.”
While Mattel does not yet have sales totals for its “Masters of the Universe” toys, executives said during an earnings call in late April that product sales were “growing double digits” amid strong customer demand, particularly from adults.
When Kreiz was named CEO in 2018, he saw the potential for Mattel to expand beyond toys. In an entertainment landscape dominated by known franchises and intellectual property, the former TV and media executive wanted to leverage the company’s IP in new ways to attract consumers.
Hence, Mattel has expanded into real-world experiences such as a Barbie pop-up at Coachella or a traveling Hot Wheels monster truck show. In February, the company fully acquired Mattel163 mobile game studio after buying out a stake held by Chinese tech firm NetEase. The studio has released games based on Uno, Skip-Bo and other Mattel intellectual property.
And on the film and television front, the Mattel Studios division now has 51 people — most of whom are based in El Segundo — focused on projects across platforms.
After “Masters of the Universe,” Mattel Studios plans to release a “Matchbox” streaming movie in October. The division has more than a dozen films in development that have been announced, including an American Girl movie with Paramount, Polly Pocket with Amazon MGM Studios, as well as a live-action Magic 8 Ball series from M. Night Shyamalan.
“The journey for the company was to evolve from being a toy manufacturer that was making items to become an IP company that is managing franchises,” Kreiz said. “It’s not that we’re not creating toys — it’s obviously a big part of our business — but the opportunity is to expand so much more than the physical product.”
“Masters of the Universe” was in development for years at several different studios before it was picked up by Amazon MGM.
That partnership stemmed from Mattel’s work on the “Barbie” movie with Courtenay Valenti, then president of production and development at Warner Bros. Pictures who is now head of film at Amazon MGM.
“Masters of the Universe” felt like a good property for Mattel to bet on because of its nostalgia factor and deep bench of colorful characters, from the green tiger Battle Cat to the heavily armored Ram Man and ever meme-able Skeletor, which the company hopes will attract new audiences, Brenner said.
The movie is directed by Travis Knight — chief executive of stop-motion studio Laika who also led the 2018 “Transformers” spin-off “Bumblebee” — who Brenner said “nailed” the narrative’s tone. (It didn’t hurt that Knight was already a fan of the franchise and had sported the He-Man haircut as a child.)
“It’s a property that’s kind of out there,” said Brenner, who grew up watching He-Man and his twin sister She-Ra. “It’s got all these crazy characters. But just riding that line between what is funny and kind of irreverent and then kind of heartfelt, that is a very hard thing to put in a blender and to get right.”
Movie Reviews
Movie Review: Paul Rudd and Nick Jonas hit the right notes in ‘Power Ballad’
Let’s just say that the wedding band has never occupied the most exalted rung of the ladder in music.
Playing “September” and “Celebration” is often what’s most required. As one member of the Bride and the Groove, the band at the center of John Carney’s new film, puts it: They’re not rock stars. They’re human jukeboxes.
But in “Power Ballad,” a wedding band singer and pop star cross paths. For one night, all of the stratification of the music world falls away. “Power Ballad” starts like a fairy tale.
Since 2007’s “Once,” the Irish writer-director has focused his films on the redemptive capacity of music. Carney, who was once a bassist for the Frames, knows from experience. From “Sing Street” to “Flora and Son,” he has made unabashedly earnest tales where a song, or just picking up an instrument, changes lives.
This can, undoubtedly, lead Carney into sentimental territory. Lucky for him, his chosen subject — music — is more worthy of sentiment than almost anything else. Yet the song doesn’t quite remain the same in “Power Ballad,” a movie that begins with the gentle sweetness Carney is known for, but detours into something more discordant.
Rick (Paul Rudd) is an American musician who gave up on his once-promising rock band’s future to instead live with his wife (Marcella Plunkett) and teenage daughter (a spunky, underused Beth Fallon) in Dublin. His former group was called Octagon, a perfect former band name if there ever were one.
But for years, Rick has fronted the Bride and the Groove. It’s an unromantic day job (or rather a night one) that hasn’t entirely sapped his belief in his own songwriting. During an encore at one wedding, he plays an original tune and is mentally transported to an arena full of swaying fans. When he snaps out of it, he’s staring at an empty dance floor and faces that say: That wasn’t Kool & the Gang.
At another wedding at at a castle, the band is asked to let a friend of the newlyweds sit in. They reluctantly agree, and are surprised to see the very popular boy band veteran, Danny (Nick Jonas), step on stage. He sings Stevie Wonder’s “I Wish,” and it’s great. Though Rick had just dismissed Danny’s music as “manufactured content for young, excitable teens,” he discovers Danny is a genuine musician.
But, later that night, something even more remarkable transpires. Rick bumps into Danny, and the two quickly hit it off. They begin jamming together and sharing songs that need work. They are both so jazzed by their unlikely collaboration that they play into the next morning.
The actual moment of artistic creation, and the craft it requires, is something the movies almost always skip over. But capturing collaborative juices flowing is exactly what Carney excels at. You can feel his joy in it. So it’s fitting that one of the unfinished songs Rick plays for Danny, “How to Write a Song (Without You),” is about creative invention.
It’s here when you wonder where “Power Ballad” is headed. Is this, for Rick, the beginning of a beautiful friendship? Will they turn into the next great songwriting duo, lifting Rick out of weddings and proving to the world that Danny is more than a boy-band pretty face?
That is very possibly the movie Carney might have made a decade ago. But “Power Ballad,” which he co-wrote with Peter McDonald (who also co-stars as a band member), shifts six months ahead in time. Rick is standing in a shopping mall when the familiar lyrics of “How to Write a Song” softly float through the stores. He stands dumbfounded in the gleaming halls of commerce, a befuddlement that slowly turns into outrage the bigger and bigger Danny’s smash hit grows.
“Power Ballad” loses some of its steam in its second half, which follows Rick’s struggle for justice. Making things considerably harder is that he can find no recorded demo of the song. His family and his band don’t even really believe him.
But even as the movie struggles to sustain its opening refrain, Carney’s film is always riffing on ideas of authenticity and aspiration in music. That Jonas is, himself, a former boy band star who has at times gone it alone, lends the movie a direct connection to contemporary music, where tussles over authorship are increasingly common.
Jonas has been good in other films (notably the “Jumanji” movies), but this is his most ambitious and convincing performance to date. It’s a testament to the movie that Danny’s theft isn’t a purely villainous act. He gives the song a bridge and the vocal power to take it to another level. He’s under mounting pressure from his label to deliver a hit. An executive (Jack Reynor) wants “Danny 2.0” but has little faith he can supply it.
But it’s an even more well-tailored role for Rudd. He memorably and very goofily played a bassist in the 2009 comedy “I Love You, Man.” But while he sings well, it’s not his musical chops that lift the performance. It’s more that Rick, a contented family man with unrealized rock-star dreams, gives the exceptionally genial Rudd more notes to play as an actor. Rudd makes for a very likeable everyman out to convince the world he is capable of a beautiful song.
And that’s the abiding belief of Carney’s. No matter all the struggles, the artistic injustices, the corporate hegemony, he still believes that if you make something truly soulful, it will break through. It will claw its way to the surface, and move people. It’s undoubtedly gotten harder since “Once,” this movie seems to admit. The world is against you. But what one person can offer, a ballad or otherwise, still has power. Fairy tale or not, that’s worth believing in.
“Power Ballad,” a Lionsgate release in theaters Friday, is rated R by the Motion Picture Association for “language throughout and some drug use.” Running time: 108 minutes. Three stars out of four.
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