Bakkt Holdings Inc. introduced Monday that it’s going to solely deal with business-to-business know-how options and discontinue its client utility. The corporate acknowledged that the app will formally be discontinued on March 16, 2023, and app customers will proceed to have entry to all of their property.
Bakkt Client App to Sundown, Loyalty Factors Nonetheless Accessible Via Different Channels
Following Bakkt’s pending acquisition of Apex Crypto from Apex Fintech Options, the corporate has introduced it’s discontinuing its client enterprise enterprise. Bakkt’s client platform will shift its focus to supply companies with crypto and loyalty experiences for his or her prospects by means of software-as-a-service and utility programming interface options on a safe and compliant platform. The crypto firm refers to this focus as its “business-to-business-to-consumer” technique.
“As we proceed to realize traction with our B2B2C technique, we’re laser-focused on offering our companions and purchasers with seamless options that finest serve their wants,” Gavin Michael, president and CEO of Bakkt mentioned in an announcement. “The discontinuation of the app ensures we’re supporting the connection our companions and purchasers have with their prospects. With this transfer, we’re focusing our funding on our core options which have product-market match and are positioned to scale rapidly.”
Bakkt acknowledged Monday that the pending Apex Crypto acquisition aligns with its business-to-business-to-consumer focus. The corporate emphasised its dedication to “offering crypto merchandise to a variety of shopper industries.” It added that prospects utilizing the buyer app “will quickly be capable of entry their money and crypto from any gadget, each at dwelling and on the go.” Bakkt’s Visa-branded debit playing cards may also be deactivated on March 16, 2023.
Bakkt’s app documentation explains that the brand new net expertise could have a number of variations from the buyer utility. Loyalty factors will now not be seen, however they don’t seem to be misplaced as Bakkt assures that loyalty level rewards can “nonetheless be obtained by visiting the particular loyalty program’s app or web site.” Bakkt additionally famous that there will probably be extra updates sooner or later for present client app customers.
What do you consider Bakkt’s shift in the direction of a business-to-business-to-consumer focus and the discontinuation of its client app? Share your ideas within the feedback under.
Jamie Redman
Jamie Redman is the Information Lead at Bitcoin.com Information and a monetary tech journalist dwelling in Florida. Redman has been an lively member of the cryptocurrency group since 2011. He has a ardour for Bitcoin, open-source code, and decentralized functions. Since September 2015, Redman has written greater than 6,000 articles for Bitcoin.com Information in regards to the disruptive protocols rising right this moment.
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