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Younger daters are tired of swiping. A host of new L.A. startups is vying for their attention

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Younger daters are tired of swiping. A host of new L.A. startups is vying for their attention

When Joseph Feminella matched with his would-be wife on Hinge in 2020, he was already growing tired of traditional dating apps. He told her he’d like to meet in person right away, and they met that night.

The pair were married three years later, and Feminella launched his dating app First Round’s on Me nationwide in August after a four-year incubation period. The app is designed to help people meet in real life and was inspired by his own experiences, Feminella said.

The El Segundo-based app skips the swiping and encourages users to schedule a time and place for a date. Any user can send a date invite to another user, and the chat opens only 24 hours before the planned meeting time.

Feminella’s venture is one of several in Los Angeles and beyond that are trying to challenge the traditional dating app format by introducing innovative ways to encourage in-person interactions. In an industry that relies on the steady demand for human connection, new players are emerging as younger daters are starting to use the major apps less.

Los Angeles has become a hotbed for dating app startups that hope to gain attention in a crowded market and take advantage of cracks beginning to form within the most popular apps.

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Joseph Ferminella, founder of dating app First Round’s on Me, runs the El Segundo startup with his wife, Hannah, who he met on Hinge in 2020.

(Christina House / Los Angeles Times)

A select handful of apps including Tinder, Bumble and Hinge dominate the online dating market but have recently been struggling to grow, experts say (Match Group owns both Los Angeles-based Tinder and New York-based Hinge; Bumble is headquartered in Austin, Texas).

One reason: Gen Z uses online dating less than the broader population by about 11%, according to Match Group survey data from financial services firm Oppenheimer Holdings.

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“The online dating industry is still making money, but from a growth perspective, they’re facing challenges right now,” said Andrew Marok, an industry analyst at Raymond James. “The customer base is changing and there are differences in the ways Gen Z and millennials want to meet people.”

Bumble, which once distinguished itself from other dating apps by requiring the woman to send the first message, has seen its shares plummet 55% so far this year after missing revenue expectations. Its share price closed Thursday at $6.57, up 1.08%.

Tinder — the dating app giant launched in 2012 — recorded the highest number of paying users in 2022, which peaked at 10.8 million after years of rapid growth. The number of paying users on the app dropped by 5% in 2023, and declined 8% in the second quarter from a year ago.

Match Group, which owns Match.com, reported a 5% drop in operating income in the second quarter to $205 million.

Still, Chief Executive Gary Swidler said in an earnings call this year he believes the company is on track to reach $1 billion a year in annual revenue.

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A move away from the ‘swipe model’

When online dating got its start in the mid-’90s, the platforms were largely profile-based and matched users with shared interests and values. It was common for users to take a personality quiz or fill out a questionnaire in order to meet matches.

The release of Los Angeles-based Tinder introduced a swipe model in which users can decide if they “like” or “dislike” a potential date based on photos and a short bio. Other apps such as Grindr, which is headquartered in West Hollywood and caters to gay men, use a location-based model where users can browse potential dates in their area.

“You’re continuing to see some product evolution in the marketplace, but over the last few years the swipe-based model has been the one that’s attracted the lion’s share of attention,” Marok said. “We’re seeing that that doesn’t resonate quite as well with younger users.”

Gen Z daters prefer a slower, more intentional approach to finding a partner, Marok said, one based more on substance and less on split-second decisions. Younger daters are also more likely to turn friends into partners, he said.

“When you look at the swipe-based apps, their objective is to get a large volume of strangers in front of the user, which is kind of antithetical to how Gen Z wants to meet people,” Marok said.

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Newer dating apps are trying to offer users a break from swipe fatigue and an abundance of startups in L.A. are embracing more advanced matchmaking services and group events for singles.

Feminella’s First Round’s on Me hosts group social events, such as a recent pickleball gathering in West Hollywood that attracted around 100 singles. The privately held app has garnered about 175,000 users and, like its competitors, has a freemium model in which customers can elect to pay for certain features.

Feminella, 34, hopes his app can offer users a different experience than what they’ve already found on the most popular cohort of dating apps.

“I saw that dating apps were becoming non-intentional and validation driven,” Feminella said. “I think they’re missing the point.”

Several other apps hold in-person events in Los Angeles, including London-based Feeld, which has been available in California since its inception in 2014.

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“We strongly believe that people unlock people, not apps, so it was important to create another dimension in real life for our members to connect,” said Feeld Chief Executive Ana Kirova.

Summer, a dating app launched in 2022 by Marina del Rey-based tech company 9count, also aims to prioritize in-person meetups and is creating a members-only social club. When a user matches with someone on the app, they only have 25 messages to arrange a date before the conversation locks.

Based in Venice, Lox Club hosts regular events for its members such as weekly Shabbat dinners. The company recently released two more community-based dating apps: Jade Club for East Asian daters and Amara Club for South Asians. Lox Club is also getting ready to introduce a matchmaking service powered by artificial intelligence and human matchmakers, which has attracted a wait list of 10,000 people, according to Head of Marketing Samantha Ratiner.

“The consensus is that people are over using all these apps and doing all this swiping,” Ratiner said. “It’s so overwhelming and it can be a waste of time.”

Other tech-enabled matchmaking services that stray away from traditional dating app formats already exist in Los Angeles, like the self-described “modern matchmaking” company Three Day Rule.

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There’s seemingly a dating app for everyone and every niche. The League is a platform for students and alumni of elite colleges to find each other; Kippo is a dating app for video gamers; the Fruitz app allows users to search for others seeking the same kind of relationship.

“There’s definitely room for apps that are focused on specific interest groups or specific demographics,” Marok said. “In the app-based dating market, the barriers to entry are relatively low but the barriers to scale are pretty high.”

Despite the plethora of smaller apps, the vast majority of the market remains dominated by Grindr, Bumble and Match Group, the three publicly traded dating app companies, said Oppenheimer & Co. analyst Jason Helfstein.

Tinder serves approximately 50 million monthly average users, a scale that no other app in the category has reached, according to a Match Group spokesperson. A 2023 poll conducted by OnePoll on behalf of Tinder showed that 55% of singles between the ages of 18 and 25 in the U.S., U.K., Australia and Canada have been in a serious relationship with a partner they met on Tinder.

Match Group is building its own assortment of community-based dating apps, making the space even more crowded for startups. Between 2020 and 2023, Match Group’s apps for gay men, single parents, Christians and the Black and Latino communities saw direct revenue grow at an annual compound rate of more than 70%, the spokesperson said.

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Feminella said his company First Round’s on Me sees subscription and revenue growth month over month and has had success with in-person events. He did not disclose financial details, but said he knows he can’t realistically compete with apps such as Tinder and Hinge.

Tinder user, logo on a cellphone.

Tinder user, logo on a cellphone.

(Match Group / Tinder)

“For me to even get to that point, they would probably just buy me out,” Feminella said.

After a certain amount of growth, smaller dating app companies are likely to fizzle out or be sold to one of the major players, Helfstein said.

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“For the private companies that focus on a small niche, it eventually gets too expensive to grow,” he said. “There will never be another publicly traded dating company.”

Helfstein described the dating app industry as profitable but somewhat stagnant — Match Group had 37% profit margins last year and is on track for 36% this year.

But Tinder downloads fell for the third year in a row this year and Bumble shares dropped 30% in August after missing Wall Street estimates. Artificial intelligence and other new technology could completely transform the industry and offer revitalization, Helfstein said.

“Maybe in five years from now, online dating will be reborn through virtual reality,” he said. “Right now it’s a healthy business, but what the market likes is growth.”

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Walmart’s EV chargers are coming to California with discounts for members

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Walmart’s EV chargers are coming to California with discounts for members

Walmart is rapidly expanding its network of electric vehicle chargers designed for customers to use while they shop.

The network could help fill gaps in EV infrastructure in states with greater need for chargers. Walmart, which has more than 5,000 locations in the U.S. and hundreds in California, says more than 90% of Americans live within 10 miles of one of its stores.

The chargers also offer an incentive for customers to choose Walmart — Walmart Plus members will receive a 10% discount off an average price of $0.46 per kilowatt-hour of energy at the company’s chargers.

Walmart chargers are already available at more than 75 locations in 17 states, with Texas boasting the most charging stations, followed by Florida and Arizona.

Matthew Nelson, Walmart’s director of energy policy, said last week on LinkedIn that the network will soon reach 29 states, including California.

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“We are delivering on the promise of affordable, reliable and convenient charging,” Nelson said in his post.

According to Walmart’s website, six charging stations are coming to California soon, though the company did not offer a specific timeline.

The chargers will be installed at stores in Antelope, Brea, Fresno, Stockton, Suisun City and Vallejo.

Most charging sites in California will include eight to 16 fast-charging stalls, said Walmart spokesperson Kelsey Bohl.

The company first announced plans in April 2023 to install its own EV chargers at Walmart and Sam’s Club stores, with a goal of installing thousands of chargers by 2030. Partnering with ABB E-Mobility and Alpitronic, it added 25 new charging sites this past May and six more in June.

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“Walmart is building a leading retail-integrated EV fast-charging network, focused on delivering an affordable, reliable and convenient charging experience where customers already shop,” Bohl said in an emailed statement. “Customers can charge while they shop, access stations through the Walmart app they already use, and benefit from affordable pricing.”

The charging stations already available include 612 individual charging stalls using 400-kilowatt chargers. Each stall has a dual charging cord with both Combined Charging System and North American Charging Standard connectors. The standard connectors, designed by Tesla, are smaller and lighter than the combined systems.

The primary way to pay for the chargers is through the Walmart app, but the company is also experimenting with built-in credit card readers to allow those without the app to use the stations.

Customers can check charger availability on the Walmart app. The company said the chargers will be available 24 hours a day.

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Waymo reports teen riders for bad behavior and delivers them to the police

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Waymo reports teen riders for bad behavior and delivers them to the police

Robotaxis could be turning into robocops.

A self-driving Waymo reported two teens to San Mateo, Calif., police on Monday after they were found drinking alcohol and shooting toy guns in the back of the vehicle.

According to a social media post from the San Mateo Police Department, officers detained two 15-year-olds after the Waymo they were riding in contacted the department and stopped in a parking lot until law enforcement arrived.

“Parents do you know where your teens are?” the San Mateo Police Department wrote on Facebook following the incident. “Waymo does!”

Officers removed both teens from the vehicle and determined they were using toy guns to shoot Orbeez out the windows. Orbeez are small, water-absorbing beads sold at toy stores.

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“Toy guns, water guns, and BB guns all pose real dangers, especially to an untrained eye,” the Police Department said. “The simple handling of them can cause fear in [passersby].” “

A video posted on Facebook shows at least five officers and a police dog responding to the scene and approaching the Waymo with their weapons raised.

Waymo did not immediately respond to a request for comment.

Waymo vehicles have internal cameras and microphones that may be used in an emergency or to “promote safety and security,” according to Waymo’s online support page.

The cameras are also used to ensure the vehicles are clean and to help find lost items, according to the support page.

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The company said it does not use facial recognition or other biometric identification technologies to identify individuals.

“In more urgent circumstances, support may access live video during a trip,” the Waymo page said.

The San Mateo Police Department’s Facebook post has garnered nearly 60 comments, with one user accusing Waymo of “snitching.”

“At least they got a designated driver?!” one user commented.

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Commentary: How right-wing anti-transgender attacks led to a Supreme Court ruling upholding sex discrimination

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Commentary: How right-wing anti-transgender attacks led to a Supreme Court ruling upholding sex discrimination

At the Supreme Court, the unfounded fear of boys masquerading as girls in youth sports rolled the clock back on gender equality.

On the surface, the Supreme Court’s June 30 opinion upholding state laws barring transgender girls from women’s and girl’s sports teams looks like a victory for women’s rights.

The 6-3 opinion by Justice Brett M. Kavanaugh certainly presents itself that way. “Females and males have inherent physical differences relevant to athletic performance,” Kavanaugh wrote. “Therefore, in contact sports, forcing female athletes to compete against males can create significant safety risks.” He also asserted that “forcing female athletes to compete against males can undermine competitive fairness.”

The ruling applied to prohibitions enacted in Idaho and West Virginia against “biological” males’ participation on women’s teams in public schools. Federal judges in both states overturned the bans. The Supreme Court majority restored them. The ruling essentially upholds similar bans enacted in 25 other states.

There was no record of any transgender person participating in school sports in the State, let alone any ‘problem’ with transgender students … creating unfair competition or unsafe conditions.

— Justice Sonia Sotomayor, demolishing the Supreme Court’s argument in favor of banning transgender girls from girl’s sports

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Kavanaugh, like Donald Trump and others in the anti-transgender camp, maintained that one’s gender is an immutable fact of life, established even before birth.

Anything else, Trump stated in an executive order he issued on inauguration day 2025, could only be the product of “gender ideology extremism.” The U.S., his order stated, recognizes “two sexes, male and female. These sexes are not changeable and are grounded in fundamental and incontrovertible reality.” That’s a “biological truth,” he declared.

In his own version of this overconfident and factually insupportable conclusion, Kavanaugh wrote: “As all agree, females and males have inherent physical differences relevant to athletic performance.”

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Science recognizes that some people are “born with sex traits that don’t fit into typical male or female patterns,” to cite a discussion on the Cleveland Clinic web page on the topic “intersex.” The condition “may involve chromosomes, hormones, reproductive organs or genitals.”

From a psychological standpoint, medical science recognizes “gender dysphoria” as a real condition often requiring counseling and medical intervention such as the use of puberty blockers and hormones to stave off the development of secondary sex characteristics until the condition can be resolved.

No one disputes that there are physical differences between the sexes. Few would dispute that on average or even at the median, males may be bigger and more powerful than females, or that in certain contact sports the difference may be telling and on occasion dangerous.

But that’s not the same as asserting that the physical differences between males and females invariably mean that men will invariably prevail over women in all competitions or that their participation will endanger women.

The International Olympic Committee — in a policy statement Kavanaugh cited incompletely — says that in “most running and swimming events,” males have a 10% to 12% advantage over women. That’s a range that would accommodate the full spectrum of outcomes — transgender females win, cisfemales win, they tie. (The “cis” prefix denotes those living consistent with their birth gender.)

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West Virginia and Idaho addressed this ambiguity by banning transgender women from all girls’ teams. So under their rules transgender girls can’t play football or soccer with cisgirls. But what’s the argument in favor of banning them from the 100-yard dash, or cross-country track, or diving, or archery?

But something else is going on here. The Supreme Court’s ruling was almost preordained, given the years-long campaign by conservatives to demonize transgender individuals as if they’re members of an alien species.

It will be recalled that during his presidential campaign, Trump spun a despicable fantasy in which children were kidnapped in school and secretly subjected to sex-change operations.

Trump’s executive order wiped out policies aimed at protecting transgender adults from discrimination. He moved to outlaw gender-affirming medical therapies for anyone under 19 by cutting off federal funding for healthcare institutions that provide such care.

He banned transgender individuals from serving in the military and ordered federal prison officials to move transgender inmates into the general populations consistent with their birth genders, which exposes them to physical assault. (Federal Judge Royce Lamberth of Washington, D.C., has blocked the government from transferring three transgender women into the male prison population or terminating their hormone treatments.)

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I wrote during Trump’s first term, when his anti-transgender policies were still gestating, that the goal was to show that “one can target any community, as long as it doesn’t have a strong political voice or political power. These are the actions of bullies and cowards, pretending to be strong.”

Last year, the Supreme Court struck its first blow against transgender rights by upholding a Tennessee law banning transgender care, including puberty blockers and hormone therapy, for minors. Similar laws have been enacted in 25 other states. The majority in that ruling by Chief Justice John G. Roberts Jr. was identical to the one in the June 30 ruling — Roberts, Kavanaugh, and Justices Clarence Thomas, Samuel A. Alito Jr., Neil M. Gorsuch and Amy Coney Barrett.

Who are the targets of this ideological campaign? They number only about 1.6 million U.S. adults, or one-half of 1% of the U.S. population. About 300,000 adolescents ages 13 to 17, or 1.4%, identify as transgender, according to a study by UCLA School of Law.

In West Virginia, as Justice Sonia Sotomayor observed in her dissenting opinion, “there was no record of any transgender person participating in school sports in the State, let along any ‘problem’ with transgender students … creating unfair competition or unsafe conditions.”

In endorsing the flat bans directed at transgender women in Idaho and West Virginia, Kavanaugh argued that any attempt to implement case-by-case judgments of students’ requests to join sports teams inconsistent with their biological gender would create “an enormous practical and administrability problem.”

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Is that so? That wasn’t the case in Maine, where the annual K-12 population is more than 170,000. There, a committee was charged with determining whether a student’s participation in a sport consistent with their gender identity but inconsistent with their biological sex would “result in an unfair athletic advantage” or present a risk of injury to others. The committee held 56 hearings from 2013 through 2021, or an average of seven per year. During the entire time span, only four involved transgender girls. (The outcome of those hearings couldn’t be learned.)

It was Maine’s policy, one might recall, that provoked a confrontation between Trump and Maine Gov. Janet Mills at the White House last year, when Trump threatened to withhold federal funding from the state unless it barred transgender students from competing on women’s sports teams. “We’ll see you in court,” Mills snapped.

Whether the Idaho and West Virginia laws genuinely protect girls from unfair competition is questionable. (The Idaho law is styled the “Fairness in Women’s Sports Act.”) In practice, the laws may subject women in public schools to “invasive sex verification procedures,” as educational expert George Theoharis of Syracuse University wrote after the court ruling.

They’re also based on a retrograde view of women as fragile creatures needing men’s protection, Theoharis wrote — “the same logic that has historically been used to justify excluding women from making their own healthcare decisions and girls from rigorous math and science; that physically demanding work is simply beyond them.” (There don’t appear to be any state laws barring transgender women from competing in men’s sports.)

Becky Pepper-Jackson, the plaintiff in the West Virginia case, in which she is identified only as B.P.J., is the only transgender girl who sought to join girl’s teams — track and cross-country — in the state. That was in 2021, just after West Virginia passed its law and she was about to enter sixth grade. She didn’t appear to pose any competitive risk to others on the track and cross-country teams she applied to join — her lawyers told the Supreme Court that on those no-cut teams, she “came in near the back.”

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Anyway, she had not gone through male puberty, which theoretically might have endowed her with a competitive advantage, because she had been taking puberty blockers and female hormones.

Thanks to the court’s ruling, Sotomayor observed in a dissent joined by Justices Elena Kagan and Ketanji Brown Jackson, West Virginia can deny Becky access to school sports “because it thinks they have an inherent athletic advantage, even if the facts show that they do not.”

B.P.J., Sotomayor wrote, “cannot practice on girls’ teams, even if she would not take anyone’s spot in an eventual competition, even if everyone who tries out for the team makes it, and even if having the chance to participate could aid immensely in treating B. P. J.’s gender dysphoria.”

So whose interest was really protected by the Supreme Court?

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