Business
A world away from the Palisades and Altadena, landlords try to sell fire victims on living downtown
With thousands of houses and apartments lost to wildfires in an already tight housing market, landlords in downtown Los Angeles are trying to woo displaced fire victims to a more urban setting far from the burn zones.
A social media campaign has been launched by members of the Historic Core Business Improvement District to get people searching for housing to consider moving into one of L.A.’s oldest neighborhoods, where century-old office and retail buildings on blocks south of City Hall have been converted to apartments.
Downtown is outside the familiar haunts of most displaced people, district Executive Director Blair Besten acknowledged, but she said she hopes the availability and price of apartments there might tempt them to consider it.
“The Westside and the Pasadena area might be saturated with people wanting to move in proximity to where they lived before,” Besten said. “That might not be possible.”
Quite a few displaced people were already apartment renters. Real estate data provider CoStar said 480 multifamily buildings with 9,500 rental units were potentially damaged or destroyed within the fire zones.
The affected properties are overwhelmingly older, small-scale apartment buildings owned by mom-and-pop landlords. Nearly 75% of the buildings contain fewer than 15 units, CoStar said, and have an average age of 71 years. Many of them lack common modern amenities such as central air conditioning, fitness centers or pools.
The cost to rebuild such modest housing “poses a nearly insurmountable challenge,” CoStar said. “New apartment construction in Los Angeles has skewed toward luxury, with units completed last year averaging $3,300 in rent, a stark contrast to the rates associated with the rental properties in the fire zones” where the average asking rate was $2,640 per month.
Modern seismic building codes and inflation-driven construction costs further compound the difficulty of redevelopment, making it financially prohibitive for many property owners, CoStar said.
The Historic Core program has about 500 units available at an average of $2,046 per month, Besten said. To increase the appeal to fire refugees, landlords are offering leases as short as three months and will arrange with furniture rental businesses to furnish units for new tenants.
“We’ve tried to very quickly furnish some homes, including kitchen essentials and bath essentials,” said Laurie Miskuski of landlord ICO Group. “There are many people who have lost everything, and the last thing they need to be worrying about is a toaster or a coffee maker.”
Among ICO Group’s properties is the Mercantile Lofts, which opened as a department store in 1907 and was turned into housing more than a decade ago. ICO also owns the Broadway Lofts, a 1907 Renaissance Revival-style building also dating to 1907.
The fires that turned people out of their homes have been “an incredibly traumatic event,” Miskuski said. “We’re trying to extend a hand and say, ‘Hey, we may not be the neighborhood you’re used to, but we are a vibrant neighborhood with many things to offer where more people are welcome.’”
The bulk of the units included in the business improvement district’s outreach program so far are in five historic buildings that have had problems of their own as a new owner took on deferred maintenance and ejected tenants who weren’t paying rent.
“COVID did a lot of damage to downtown in a lot of ways,” said Mark Sanders, co-founder of landlord Fifteen Group. “Habitually, people were not paying rent, and the eviction moratorium didn’t help.
“It’s taken us a long time to cycle through a lot of those units, which is why we have this vacancy” well above market standards, Sanders said.
He hopes that the ample vacancy in his buildings that include the Marley Lofts and the Thurman Lofts might even be a selling point to people displaced by the fire who might want to live close to family members, friends or members of their church or synagogue.
“Now they have a chance to kind of stay together by renting in the same building,” he said.
The business improvement district is looking to add other landlords to the appeal program, which Besten hopes will also improve the public image of the Historic Core.
The district’s advertising campaign on Instagram focuses on the availability of short-term leases and the chance to live in architecturally historic buildings in a neighborhood that has shops, restaurants, offices and entertainment in walking distance.
Once the commercial heart of the city for business, shopping and entertainment, the district fell on hard times in the late 20th century as businesses moved a few blocks west and department stores followed their customers to the suburbs. It revived after 2000 with the arrival of apartments, trendy stores, bars and upscale restaurants, but the tenor of some streets changed again during the pandemic as homelessness became more prevalent.
Reaching out to people displaced by fire offers district stakeholders an opportunity to reach out to “people who have been curious about what it’s like to live somewhere and not have to get in their car for an entire weekend” she said. They may ask, “what does that look like and would I be willing to give it a shot?”
The luxury shopping center in Pacific Palisades will reopen next month after more than $100 million in renovations forced by the January 2025 wildfire that devastated the Los Angeles neighborhood.
Palisades Village will reopen Aug. 15, owner Rick Caruso announced Wednesday. The outdoor center survived the blaze that destroyed homes and other businesses but needed refurbishment to eliminate contaminants that the fire could have spread.
Crews are putting finishing touches on mall buildings after tearing them down to the studs, treating the wood and rebuilding the walls, Caruso said.
“Everybody’s working, and stores are moving their products in,” he said. “It’s a really cool feeling that people have really locked arms and are working together.”
An electrician installs lighting for a restaurant at Rick Caruso’s Palisades Village on Thursday. The shopping center is scheduled to reopen mid-August.
(Myung J. Chun / Los Angeles Times)
Pacific Palisades resident Allison Polhill, who is rebuilding the home of 30 years that her family lost in the blaze, said she is “thrilled” at the prospect of returning to the mall she used to frequent. Its comeback is a boost for the community, she said.
“Every single step that we make to reopen our commercial corridors is going to bring more people back into the Palisades,” said Polhill, who expects to move back into her home at the end of August.
A total of 6,822 structures were destroyed in the Palisades fire, including more than 5,500 residences and 100 commercial businesses, according to the California Department of Forestry and Fire Protection.
Caruso previously attributed the mall’s survival to the hard work of private firefighters and the fire-resistant materials used in the mall’s construction.
The $200-million shopping and dining center opened in 2018 with a movie theater and a roster of upmarket tenants, including Erewhon, which may be the only grocer in the heart of the fire-ravaged neighborhood when it opens.
Caruso’s company was able to fill the mall with tenants despite the long shutdown.
Palisades Village is 99% leased, with the majority of tenants returning, said Jackie Levy, chief financial and revenue officer. Nearly one-third of the shops and restaurants are new to the property.
A firefighter carries a hose back to his rig while walking through a destroyed home from the Palisades fire in Pacific Palisades on Jan. 7, 2025.
(Genaro Molina / Los Angeles Times)
Last year, Pacific Palisades-based fashion designer Elyse Walker said she would reopen her eponymous store in Palisades Village after losing her 25-year flagship location on Antioch Street to the inferno.
Other neighborhood shops destroyed in the fire that are reopening at the mall include K Bakery and Loomey’s Toys, which caters to children up to age 12 and used to be across the street from Palisades Elementary Charter School.
“It’s been a journey and I’m excited because I wasn’t sure that there was going to be a place to come back to,” said toy store owner Amanda Rastegar. “Hopefully we can bring some of that magic back.”
Rastegar’s home in the Palisades survived but was damaged by the fire. The family returned about eight weeks ago. Her last memory of the fire was a burning supermarket.
“I just couldn’t wrap my brain around what was happening,” she said. “By the time I left, Gelson’s was on fire.”
Among the returning tenants is Angelini Ristorante & Bar. Well-known Los Angeles chef Gino Angelini said he will be in the kitchen next month for a return of the Italian restaurant.
“We won’t do a big celebrity open,” he said. “We want to have a very soft opening and see our customers come back.”
Construction takes place at Rick Caruso’s Palisades Village on Thursday. The shopping center is scheduled to reopen mid-August.
(Myung J. Chun / Los Angeles Times)
An elaborate celebration would not feel “correct for me,” Angelini said, because the devastation has been “very sad” for so many.
Other new tenants include local chef Nancy Silverton, who has agreed to move in with a new Italian steakhouse called Spacca Tutto. Women’s activewear retailer LESET will open its first West Coast location.
Caruso said he is optimistic that customers will return to the center, even though many Pacific Palisades residents are still dispersed. One tracking system estimated that about 30% of the Village’s customer base was impacted by the fire, he said.
“That means 70% did not get impacted, so there’s a lot of customers still left out there,” Caruso said. Historically, the center drew customers from as far away as Beverly Hills and Calabasas, as well as Malibu, Brentwood and Santa Monica.
He also hopes many will be inspired to visit the revived mall.
“I believe in the goodness of people and I believe that people are going to want to support the Palisades,” he said. “They’re going to want to be there and support the businesses that have had the courage and the heart to reopen.”
Walmart is rapidly expanding its network of electric vehicle chargers designed for customers to use while they shop.
The network could help fill gaps in EV infrastructure in states with greater need for chargers. Walmart, which has more than 5,000 locations in the U.S. and hundreds in California, says more than 90% of Americans live within 10 miles of one of its stores.
The chargers also offer an incentive for customers to choose Walmart — Walmart Plus members will receive a 10% discount off an average price of $0.46 per kilowatt-hour of energy at the company’s chargers.
Walmart chargers are already available at more than 75 locations in 17 states, with Texas boasting the most charging stations, followed by Florida and Arizona.
Matthew Nelson, Walmart’s director of energy policy, said last week on LinkedIn that the network will soon reach 29 states, including California.
“We are delivering on the promise of affordable, reliable and convenient charging,” Nelson said in his post.
According to Walmart’s website, six charging stations are coming to California soon, though the company did not offer a specific timeline.
The chargers will be installed at stores in Antelope, Brea, Fresno, Stockton, Suisun City and Vallejo.
Most charging sites in California will include eight to 16 fast-charging stalls, said Walmart spokesperson Kelsey Bohl.
The company first announced plans in April 2023 to install its own EV chargers at Walmart and Sam’s Club stores, with a goal of installing thousands of chargers by 2030. Partnering with ABB E-Mobility and Alpitronic, it added 25 new charging sites this past May and six more in June.
“Walmart is building a leading retail-integrated EV fast-charging network, focused on delivering an affordable, reliable and convenient charging experience where customers already shop,” Bohl said in an emailed statement. “Customers can charge while they shop, access stations through the Walmart app they already use, and benefit from affordable pricing.”
The charging stations already available include 612 individual charging stalls using 400-kilowatt chargers. Each stall has a dual charging cord with both Combined Charging System and North American Charging Standard connectors. The standard connectors, designed by Tesla, are smaller and lighter than the combined systems.
The primary way to pay for the chargers is through the Walmart app, but the company is also experimenting with built-in credit card readers to allow those without the app to use the stations.
Customers can check charger availability on the Walmart app. The company said the chargers will be available 24 hours a day.
Robotaxis could be turning into robocops.
A self-driving Waymo reported two teens to San Mateo, Calif., police on Monday after they were found drinking alcohol and shooting toy guns in the back of the vehicle.
According to a social media post from the San Mateo Police Department, officers detained two 15-year-olds after the Waymo they were riding in contacted the department and stopped in a parking lot until law enforcement arrived.
“Parents do you know where your teens are?” the San Mateo Police Department wrote on Facebook following the incident. “Waymo does!”
Officers removed both teens from the vehicle and determined they were using toy guns to shoot Orbeez out the windows. Orbeez are small, water-absorbing beads sold at toy stores.
“Toy guns, water guns, and BB guns all pose real dangers, especially to an untrained eye,” the Police Department said. “The simple handling of them can cause fear in [passersby].” “
A video posted on Facebook shows at least five officers and a police dog responding to the scene and approaching the Waymo with their weapons raised.
Waymo did not immediately respond to a request for comment.
Waymo vehicles have internal cameras and microphones that may be used in an emergency or to “promote safety and security,” according to Waymo’s online support page.
The cameras are also used to ensure the vehicles are clean and to help find lost items, according to the support page.
The company said it does not use facial recognition or other biometric identification technologies to identify individuals.
“In more urgent circumstances, support may access live video during a trip,” the Waymo page said.
The San Mateo Police Department’s Facebook post has garnered nearly 60 comments, with one user accusing Waymo of “snitching.”
“At least they got a designated driver?!” one user commented.
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